Chinese Brand COROS Gains US Market Share with Datadriven Approach

Chinese Brand COROS Gains US Market Share with Datadriven Approach

COROS, with its focus and professionalism, creates products that meet the core needs of outdoor enthusiasts. Through strategies like signing top athletes as ambassadors, community marketing, and private domain operation, they successfully built a professional outdoor image. This allowed them to stand out in the highly competitive North American market and become a leader in the outdoor sports watch sector. Their success provides valuable lessons for Chinese brands seeking to expand globally, demonstrating the power of targeted product development and strategic marketing in a niche market.

01/27/2026 Logistics Industry Insights
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Amazon Launches Standalone Bidding for Sponsored Video Ads

Amazon Launches Standalone Bidding for Sponsored Video Ads

Amazon's launch of the SPV independent bidding feature signifies a new era of refined video ad operations. Sellers can now independently control video ad budgets and bids, enhancing targeting accuracy and ROI. This is the optimal time to leverage SPV ads. By conducting precise product selection testing, optimizing content strategies, and scientifically evaluating performance, sellers can capitalize on the video traffic boom. However, challenges such as video production costs and increased competition should be considered. Sellers are encouraged to act swiftly and seize the first-mover advantage.

01/27/2026 Logistics Industry Insights
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Chinese Tech Firms Expand Globally Amid AI Boom

Chinese Tech Firms Expand Globally Amid AI Boom

Chinese tech companies are accelerating their AI expansion overseas, transitioning from technology infrastructure to innovative AI applications. Hong Kong FinTech Week serves as a bellwether, with companies like Ant Group showcasing full-stack AI solutions. Leveraging domestic market experience and localization strategies, these companies are exporting comprehensive solutions. China's technology globalization is entering a 3.0 era, centered around AI super-applications, contributing to the development of the global technology industry. This shift signifies a more mature and impactful phase of Chinese technological influence on the international stage.

01/27/2026 Logistics Industry Insights
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US Ocean Freight Costs Key Factors in Container Shipping

US Ocean Freight Costs Key Factors in Container Shipping

This article provides an in-depth analysis of the cost components for shipping containers to the US, including ocean freight, bunker surcharge, and terminal handling charges. It examines key factors influencing shipping time, such as route selection, port congestion, and weather conditions. Furthermore, it proposes strategies for optimizing shipping costs, including advanced planning, selecting appropriate container types, and comparing quotes from different carriers. The aim is to assist businesses in gaining a competitive edge in global trade by effectively managing their sea freight expenses and transit times.

01/28/2026 Logistics
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Air Freight Costs from Zhejiang to Germany Explained

Air Freight Costs from Zhejiang to Germany Explained

This paper delves into the key factors influencing air freight rates from Zhejiang, China to Germany, including cargo weight and volume, destination port selection, airlines, route types, and seasonal factors. It provides practical cost accounting methods, such as estimation and quotation approaches. The composition of freight charges is detailed, and targeted strategies for optimizing air freight costs are proposed. The aim is to help businesses reduce cross-border logistics expenses and enhance their trade competitiveness by understanding and managing these factors effectively, ultimately leading to improved profitability.

01/28/2026 Logistics
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US Ocean Freight Costs Key Trends Explained

US Ocean Freight Costs Key Trends Explained

This article analyzes the key factors influencing ocean freight costs to the USA from a data analyst's perspective. It examines the impact of cargo weight and volume, destination port, shipping line selection, and various surcharges. Furthermore, it provides practical cost-reduction strategies such as optimizing packaging, choosing LCL shipping, and booking in advance. The article also offers a rough cost estimation range to help readers accurately manage their shipping budget. This helps businesses understand and potentially minimize their expenses when shipping goods to the United States.

01/28/2026 Logistics
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Chinese Brands Like Anker Shein Expand Globally

Chinese Brands Like Anker Shein Expand Globally

This article deeply analyzes the successful globalization paths of Anker and Shein, revealing key strategies such as product differentiation, refined operations, flexible supply chains, and data-driven product selection. It compares the advantages and disadvantages of platform-dependent and omnichannel brand models, and answers common questions about going global. Providing practical guidance and risk warnings for Chinese brands, this analysis aims to help them achieve greater success in the global market. This includes insights on adapting to local markets and building brand awareness internationally.

01/28/2026 Logistics Industry Insights
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US Industrial Real Estate Vacancies Hit Record Low CBRE Finds

US Industrial Real Estate Vacancies Hit Record Low CBRE Finds

A CBRE report indicates that the US industrial real estate vacancy rate continues to decline to a historic low, exacerbating the supply-demand imbalance. Demand growth is driven by e-commerce development and supply chain optimization, but risks such as economic recession and rising interest rates cannot be ignored. Companies need to adopt strategies such as flexible leasing and strategic site selection to cope with market changes and seize opportunities. The ongoing imbalance presents both challenges and potential rewards for businesses operating in the industrial sector.

01/28/2026 Logistics Industry Insights
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California Wildfires Expose Supply Chain Risks Resilience

California Wildfires Expose Supply Chain Risks Resilience

While California wildfires severely impacted residents and wildlife, the supply chain experienced surprisingly limited direct disruption due to proactive logistics management and effective market mechanisms. This highlights its remarkable resilience. The article emphasizes the critical roles of risk management, technology enablement, diversification strategies, and collaborative partnerships in enhancing supply chain resilience. It envisions a future of building more robust and resilient global supply chains, capable of withstanding various disruptions and ensuring continued functionality in the face of adversity. The focus is on proactive measures and adaptability.

01/29/2026 Logistics
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NAFTA Talks in Mexico City Show Signs of Progress

NAFTA Talks in Mexico City Show Signs of Progress

The second round of NAFTA negotiations has drawn significant attention. This analysis examines the positions of the US, Mexico, and Canada, as well as Mexico's strategies and the risk of the US withdrawal. It also looks forward to the potential outcomes of the negotiations and provides recommendations for businesses to navigate the changing landscape. The analysis highlights the key sticking points and potential areas of compromise, offering insights into the future of trade relations within North America and the potential impact on businesses operating in the region.

01/29/2026 Customs Knowledge
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