Amazon Sellers Boost Ad Performance with ASIN Targeting

Amazon Sellers Boost Ad Performance with ASIN Targeting

This article provides an in-depth analysis of Amazon ASIN targeting advertising strategies. It emphasizes the importance of precise targeting timing and review accumulation. It also details how to select suitable ASINs for targeting and implement refined advertising operation strategies. This guide helps you master Amazon advertising, improve product conversion rates, and achieve sales growth. It covers key aspects like competitor ASIN selection, keyword optimization within the ASIN targeting campaign, and bid management techniques to maximize ROI and minimize wasted ad spend.

01/16/2026 Logistics Encyclopedia
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Amazon Adds Five New Sponsored Products Features for Sellers

Amazon Adds Five New Sponsored Products Features for Sellers

Amazon product promotion receives a major upgrade, with five new features helping sellers win the peak season. These new features cover advertising campaign suggestions (automatic targeting performance prediction, preset advertising campaigns) and advertising campaign optimization (expanded product targeting, rule-based bidding, bulk ASIN eligibility status query). They aim to improve advertising accuracy, efficiency, and effectiveness, helping sellers stand out in the fierce market competition. The upgrade focuses on providing data-driven insights and automation to streamline advertising management and maximize ROI.

01/16/2026 Logistics Industry Insights
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Guide to Zerocarbon Logistics Reshapes Supply Chains

Guide to Zerocarbon Logistics Reshapes Supply Chains

This paper explores how businesses can achieve net-zero emissions through supply chain optimization. It emphasizes the distinction between net-zero emissions and carbon neutrality and proposes three key steps for developing a net-zero emissions strategy. The article also highlights how Flexport leverages data modeling and partnerships to help companies reduce their climate impact, creating a win-win scenario for both economic benefits and environmental sustainability. It showcases practical approaches to minimizing carbon footprint within the logistics and supply chain sectors.

01/16/2026 Logistics Industry Insights
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Crossborder Ecommerce Supply Chains Optimized for Efficiency

Crossborder Ecommerce Supply Chains Optimized for Efficiency

This paper delves into critical aspects of cross-border e-commerce, including logistics, supply chain management, data, and payment processes, offering corresponding optimization strategies. By leveraging intelligent warehousing, lean manufacturing, data security protection, and multi-channel payment options, it aims to assist sellers in building efficient and stable global operations, ultimately improving overall operational efficiency and customer satisfaction. The focus is on streamlining key nodes within the cross-border e-commerce ecosystem to foster growth and enhance competitiveness in the global market.

01/16/2026 Logistics Encyclopedia
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Fedex Q3 Earnings Surge on Ecommerce International Growth

Fedex Q3 Earnings Surge on Ecommerce International Growth

FedEx reported better-than-expected results for its third quarter, with both revenue and profit growth driven by strong performance in e-commerce and international businesses. Despite the impact of adverse weather conditions, FedEx demonstrated robust operational and profitability capabilities. Company executives expressed confidence in future development, emphasizing the continued optimization of pricing strategies, seizing market opportunities, and maintaining industry leadership. The company is well-positioned to capitalize on the growing demand for e-commerce logistics solutions and expand its global reach.

01/15/2026 Logistics
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Fedex Q3 Earnings Miss Withdraws Fullyear Forecast Amid Pandemic Challenges

Fedex Q3 Earnings Miss Withdraws Fullyear Forecast Amid Pandemic Challenges

FedEx's Q3 performance fell short of expectations, with a significant drop in net profit due to the pandemic, rising costs, and other factors. The company has suspended its full-year earnings forecast and is taking measures to address the challenges. While facing difficulties, FedEx Ground performed strongly, and the company is actively adjusting its strategies to adapt to the changing market environment. They are focusing on cost optimization and streamlining operations to improve profitability and navigate the current economic headwinds.

01/15/2026 Logistics
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SEO Strategies at Risk of Obsolescence by 2026 Key Pitfalls

SEO Strategies at Risk of Obsolescence by 2026 Key Pitfalls

This article reveals SEO practices deemed obsolete by search engines in 2026, highlighting the demise of content production models centered on keyword density. It argues that future SEO success hinges on providing high-quality, valuable content that addresses actual user needs, rather than simply stuffing keywords. Avoiding ineffective optimization and focusing on user value are crucial for SEO survival in 2026. The emphasis shifts from keyword manipulation to creating content that genuinely benefits the user and satisfies their search intent.

01/15/2026 Logistics Industry Insights
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TD Cowenafs Index Highlights Trends in Truckload Parcel and LTL Markets

TD Cowenafs Index Highlights Trends in Truckload Parcel and LTL Markets

The TD Cowen-AFS Freight Index unveils the latest trends in the trucking, parcel, and LTL transportation markets. Spot market trucking shows optimistic signs, but contract rates lag. Parcel pricing adjustments are effective, leading to intense competition. LTL pricing remains firm, but carrier pricing discipline is weakening. The index provides freight companies with crucial insights for strategic planning, operational optimization, and enhanced profitability. It serves as a valuable benchmark for understanding market dynamics and making informed decisions in a rapidly evolving transportation landscape.

01/15/2026 Logistics Industry Insights
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Fedex USPS Contract Talks Stall As Shipping Demand Drops

Fedex USPS Contract Talks Stall As Shipping Demand Drops

The contract between FedEx and USPS is nearing expiration, presenting renewal negotiation challenges. Reduced air cargo volume from USPS has negatively impacted FedEx's profits, requiring both parties to find a balance between cost control and service optimization. The outcome of these negotiations will affect both companies and the broader logistics landscape. Key issues include pricing, service levels, and the future of their long-standing partnership. A successful renewal hinges on addressing these concerns and finding mutually beneficial solutions amidst evolving market dynamics.

01/15/2026 Logistics Industry Insights
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Global Trade Push Aims to Streamline Air Freight Efficiency

Global Trade Push Aims to Streamline Air Freight Efficiency

This paper provides an in-depth analysis of the entire international air freight process, from cargo preparation and logistics operations to transportation planning and last-mile delivery. It offers a systematic set of optimization strategies and practical guidelines to help businesses improve air freight efficiency. Key aspects include ensuring compliance, selecting suitable partners, optimizing routes, coordinating customs clearance, and establishing a robust emergency response mechanism for handling exceptions. The aim is to streamline operations and minimize delays in international air transport.

01/15/2026 Logistics Encyclopedia
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