Can Livestreaming Channel Survive Without Star Host Austin Li

Can Livestreaming Channel Survive Without Star Host Austin Li

After Luo Yonghao's departure, the 'Make a Friend' live streaming channel experienced a decline in key metrics such as sales and viewership, indicating a fading of its former top IP status. The main challenges include mediocre performance of anchors, a lack of distinctive content, and increased market competition. Transformation and innovation are crucial for the future development of 'Make a Friend'. Strengthening anchor training and exploring content innovation are necessary to remain competitive in the fierce market.

01/06/2026 Logistics Industry Insights
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Guide to PCT Patent Applications for Crossborder Ecommerce

Guide to PCT Patent Applications for Crossborder Ecommerce

This article provides a comprehensive yet accessible introduction to PCT patent applications, explaining their definition, advantages, application stages, and procedures. A detailed checklist of required application materials is also provided. The aim is to help cross-border e-commerce businesses understand how to effectively protect their intellectual property globally through the PCT route, thereby enhancing their market competitiveness. It offers a practical guide for navigating the PCT system and leveraging it for strategic IP protection in international markets.

12/31/2025 Customs Knowledge
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Can Oriental Selection Match Taobaos Live Streaming Success

Can Oriental Selection Match Taobaos Live Streaming Success

Dongfang Zhenxuan's move to Taobao marks a significant step in its strategic layout, aiming to reduce reliance on a single platform and seek broader development opportunities. Facing a new competitive environment, Dongfang Zhenxuan needs to continuously enhance its IP value, adapt to the characteristics of multiple platforms, and rely on a mature supply chain system to continue its Livestream E-commerce 'myth'. This diversification is crucial for long-term growth and mitigating risks associated with platform dependence.

12/29/2025 Logistics Industry Insights
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Etsy Sellers Face Account Suspension Risks Key Avoidance Tips

Etsy Sellers Face Account Suspension Risks Key Avoidance Tips

This article deeply analyzes the five core reasons for real Etsy shops being suspended, including frequent IP changes, products not aligning with the platform's positioning, untruthful shop registration information, intellectual property issues, and initial order review failures. It provides detailed strategies for addressing each reason, guiding sellers on how to appeal and seek professional help. The aim is to assist sellers in building a safe and stable shop on Etsy, avoiding common pitfalls and navigating the platform's policies effectively.

12/30/2025 Logistics Encyclopedia
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Fingerprint Browsers and Proxies Boost Global Ecommerce Anonymity

Fingerprint Browsers and Proxies Boost Global Ecommerce Anonymity

This article details how to configure an HTTP proxy within a fingerprint browser, using SmartProxy and Adspower as examples. It explains the crucial role of fingerprint browsers configured with HTTP proxies in cross-border e-commerce, including IP address masking, geolocation changes, data scraping, and network security testing. The article also provides recommendations for selecting an HTTP proxy, helping cross-border e-commerce sellers expand into overseas markets safely and efficiently. This ensures enhanced security and optimized performance for global business operations.

01/07/2026 Logistics Encyclopedia
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Amazon Sellers Face Malicious Takedowns Amid Holiday Rush

Amazon Sellers Face Malicious Takedowns Amid Holiday Rush

Amazon US sellers of popular Christmas products are facing a wave of malicious takedowns, leading to copyright extortion and sales losses. This article analyzes the reasons behind the frequent malicious complaints and provides sellers with strategies to cope. It also calls on the platform to strengthen supervision, create a fair competitive environment, and protect the rights and interests of sellers. The situation highlights the need for better IP protection mechanisms and proactive measures to combat fraudulent claims on the Amazon marketplace.

12/29/2025 Logistics Industry Insights
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Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights
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Li Ziqi Returns Will She Join Live Commerce Trend

Li Ziqi Returns Will She Join Live Commerce Trend

Li Ziqi and Weinian have reached a settlement, with Li Ziqi regaining control of her IP, signaling her imminent return. Facing challenges such as rapid influencer turnover and declining influence, can Li Ziqi regain her former glory? Live streaming e-commerce may be key to breaking the deadlock. The future cooperation model between the two parties, the division of commercial interests, and whether they will enter the live streaming e-commerce market are attracting significant attention. Her comeback strategy is highly anticipated in the competitive influencer landscape.

01/06/2026 Logistics Industry Insights
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Livestreaming Ecommerce Faces Test As Stars Depart Oriental Selection

Livestreaming Ecommerce Faces Test As Stars Depart Oriental Selection

Dongfang Zhenxuan's reliance on Dong Yuhui is evident, and attempts to 'de-Yuhui-ize' have met with resistance. This article analyzes Dong Yuhui's importance to Dongfang Zhenxuan, explores the company's matrix operations and supply chain strategy, and discusses how to retain talents like 'Dong Yuhui.' It emphasizes the importance of balancing individual IP with platform development and building a healthy talent ecosystem. The key challenge lies in mitigating the risk associated with over-reliance on a single personality while fostering growth and innovation within the platform.

01/06/2026 Logistics Industry Insights
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Brand Value Holds Firm Amid Interestbased Ecommerce Shift

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

This paper explores the significance of brand value in the era of interest-based e-commerce. It argues that the rapid success stories fueled by newbie bonuses are unsustainable, and companies should transform these bonuses into core competencies. The relationship between IP and brand resembles that of fashion and classics. Companies should focus on brand building, turning opportunities into capabilities. The essence of commerce is symbiosis, and a brand is a stable cognitive symbol, the cornerstone for enterprises to remain invincible in market competition. Brand building is crucial for long-term success.

11/19/2024 Logistics Industry Insights
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