Chinese Firm Sanberson Dominates Global Trampoline Market

Chinese Firm Sanberson Dominates Global Trampoline Market

Qingdao Sanpuro, through focus and dedication, has become the 'first trampoline stock in cross-border e-commerce'. This article analyzes its transformation from ODM to its own brand, revealing how it achieved global leadership in the trampoline market by focusing on trampoline products, cultivating overseas markets, building the SKYWALKER brand, and continuously investing in R&D. It provides a new development path for export sellers integrating industry and trade.

01/06/2026 Logistics Industry Insights
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Ozon Revamps Store Design Amid Paid Growth Push in Russia

Ozon Revamps Store Design Amid Paid Growth Push in Russia

OZON platform introduces paid store design services, offering Free, Premium subscription, and customized options. Paid design enhances brand image, optimizes user experience, and improves conversion rates. Sellers can apply via "Promotions" -> "Templates" or "Search Results Promotion" -> "Marketing Application" pages. This move signifies OZON's platform regularization, encouraging sellers to join early and leverage professional store design for better performance and brand visibility in the competitive Russian e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Facebook Page Management Guide Boosts Lead Generation

Facebook Page Management Guide Boosts Lead Generation

This article details the creation, setup, and daily operation techniques of a Facebook Page, aiming to help businesses build a professional brand image, enhance user engagement, and effectively drive traffic to independent websites. It covers basic page configuration, essential settings, content planning, posting frequency, and interaction strategies. This provides readers with a comprehensive practical guide to effectively manage their Facebook presence and leverage it for brand building and traffic acquisition.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon Sellers Boost Sales with Free Marketing Tactics

Amazon sellers can leverage zero-cost off-Amazon traffic strategies. Explore the Amazon Live commission-only model and channels like Roundforest to boost sales, increase reviews, and build brand reputation. This approach allows sellers to expand their reach beyond the Amazon marketplace without incurring significant advertising expenses. By strategically utilizing these methods, sellers can drive targeted traffic to their product listings, ultimately leading to higher conversion rates and improved brand visibility.

01/16/2026 Logistics Industry Insights
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Levis Faces Supply Chain Inventory Struggles

Levis Faces Supply Chain Inventory Struggles

Levi's is facing challenges including supply chain disruptions and inventory overstock, leading to revenue decline. The company is responding by optimizing its supply chain, expanding direct-to-consumer channels, and innovating its product lines. Analysts are cautiously optimistic about its long-term prospects, citing brand strength as its core competitive advantage. The focus is on mitigating current difficulties and leveraging brand recognition for future growth despite a challenging market environment.

01/28/2026 Logistics Industry Insights
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Whole Foods Grapples With Supply Chain Shortages

Whole Foods Grapples With Supply Chain Shortages

Whole Foods Market is currently facing a product shortage crisis stemming from multiple factors including supplier bankruptcies, inventory management issues, and the impact of the Amazon acquisition. This crisis has led to decreased consumer trust and damage to brand reputation. To rebuild its brand image and restore market competitiveness, Whole Foods needs to optimize its supply chain management, improve its inventory systems, strengthen its collaboration with Amazon, and boost employee morale.

01/28/2026 Logistics Industry Insights
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Neurogums Tiktok Strategy Drives 50M Growth

Neurogums Tiktok Strategy Drives 50M Growth

Neurogum leveraged its brand story assets to drive $50 million in growth with minimal cost. Key elements included founder-led narratives, unexpected turning points, and celebrity endorsements. TikTok served as a crucial growth engine, amplifying the brand's message and reaching a wider audience. By effectively utilizing these storytelling techniques on the platform, Neurogum achieved significant brand awareness and sales, demonstrating the power of authentic narratives in driving DTC success.

01/27/2026 Logistics Industry Insights
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Guide to Southeast Asias Media Landscape for Expanding Brands

Guide to Southeast Asias Media Landscape for Expanding Brands

This article provides a comprehensive analysis of the media landscape in key Southeast Asian countries (Vietnam, Thailand, Malaysia, Philippines, and Cambodia), covering traditional newspapers, television, and emerging digital media. It also offers strategic recommendations for brand globalization communication tailored to the specific media characteristics of each country. The aim is to assist brands in accurately selecting communication channels and effectively enhancing their brand influence in the Southeast Asian market.

01/29/2026 Logistics Industry Insights
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Lamicall Hits 70M Revenue on Shenzhens Ebike Boom

Lamicall Hits 70M Revenue on Shenzhens Ebike Boom

Shenzhen brand Lamicall has achieved remarkable success in the E-bike accessories market by strategically positioning itself and leveraging innovative products and word-of-mouth marketing. This approach led to blockbuster products and annual revenue exceeding 500 million RMB. Their key to success lies in a deep understanding of user needs, a keen grasp of market trends, and effective brand promotion through social media and professional media outlets.

02/03/2026 Logistics Industry Insights
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New Customs Rules Clarify Valuation of Franchise Royalties

New Customs Rules Clarify Valuation of Franchise Royalties

The new WCO regulations clarify that franchise and brand royalties are not included in customs valuation if they are not directly related to the imported goods. Businesses need to understand the criteria for determining this direct relationship to minimize trade costs. This clarification provides greater certainty and potentially reduces the customs duties payable on imported goods where franchise or brand royalties are involved but are unrelated to the specific characteristics or production of those goods.

01/05/2026 Customs Knowledge
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