Hershey Boosts Output for Halloween Candy Surge

Hershey Boosts Output for Halloween Candy Surge

Candy giant Hershey is taking several steps to boost production capacity in preparation for Halloween. These measures include adding three new distribution centers, expanding production lines, and introducing automation technology. The company is focusing on its Reese's brand and expanding the Dot's brand to meet market demand during the Halloween season and solidify its market leadership. Hershey aims to ensure sufficient supply and capitalize on the peak demand associated with the holiday.

01/19/2026 Logistics
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Xiaomi Faces Trust Crisis As Experts Weigh Rebuilding Strategies

Xiaomi Faces Trust Crisis As Experts Weigh Rebuilding Strategies

Analyst Liu Junbin from 100EC.CN analyzes the Xiaomi incident, emphasizing customer satisfaction and loyalty as key operational indicators for businesses. He suggests that companies should prioritize user feedback, promptly correct errors, consistently offer high-quality products and services, and strengthen communication and interaction with users to rebuild brand trust and solidify their user base. This approach is crucial for regaining consumer confidence and fostering long-term brand loyalty in the competitive market.

01/23/2026 Logistics Industry Insights
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Amazon Sellers Face Growth Challenges Brandbuilding Tips

Amazon Sellers Face Growth Challenges Brandbuilding Tips

This article addresses the growth bottlenecks and brand transformation challenges faced by Amazon sellers with hundreds of millions in revenue. It analyzes four core issues: product positioning, market capacity, brand fit, and ROI. The article provides solutions to common industry problems and offers practical marketing advice, including embracing short videos, optimizing average order value, and cultivating niche communities. The aim is to help sellers successfully build their brands and achieve sustainable business growth.

01/27/2026 Logistics Industry Insights
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B2B Export Brands See Sixfold Rise in Lead Conversion

B2B Export Brands See Sixfold Rise in Lead Conversion

Facing new challenges in B2B global marketing, relying solely on traffic operations is unsustainable. Brand building becomes a core driver, significantly improving conversion rates, bargaining power, and market share. Through accessible brand deployment channels like YouTube videos, combined with precise targeting and long-term trend evaluation, B2B companies can effectively build trust, convey product value, and adapt to AI search logic. Ultimately, this strategy enables them to gain a competitive edge in the market.

01/27/2026 Logistics Industry Insights
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Japan and Korea Baby Market Trends Surge on Tiktok Google

Japan and Korea Baby Market Trends Surge on Tiktok Google

This article delves into the application strategies of popular TikTok hashtags and Google Dynamic Search Ads in the Japanese and Korean maternity & baby markets. It highlights TikTok's advantages in expanding brand exposure and sparking user interest, alongside Google's role in precise targeting and driving sales conversions. By integrating these two promotion methods and optimizing based on data feedback, maternity & baby brands can achieve efficient marketing and enhance brand competitiveness in the Japanese and Korean markets.

01/27/2026 Logistics Industry Insights
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Ishenghuo Boosts Retail with Digital Intelligence Upgrades

Ishenghuo Boosts Retail with Digital Intelligence Upgrades

Aisidi, a leading digital smart distribution and retail service provider in China, builds an all-round service ecosystem with its strong distribution network, digital smart retail capabilities, overseas sales and service, communication value-added services, and self-owned brand development. Through technological innovation and channel advantages, Aisidi empowers brand manufacturers, promotes industry upgrades, accelerates the integration of the smart phone and new energy vehicle ecosystems, and creates greater value for shareholders and society.

01/27/2026 Logistics Industry Insights
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Tea Brands Embrace Sensory Packaging to Enhance Storytelling

Tea Brands Embrace Sensory Packaging to Enhance Storytelling

This paper analyzes three top-tier tea gift packaging design cases, revealing how they integrate brand concepts into packaging through ecological sampling, light and shadow manipulation, and ritual replication. These techniques imbue the products with value beyond their material form, achieving brand storytelling through sensory manipulation. The analysis demonstrates how carefully considered design elevates the perceived value and experience associated with the tea gift, transforming it into a more meaningful and memorable offering.

01/27/2026 Logistics Industry Insights
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Paris Olympics Spurs Brands Innovative Marketing Push

Paris Olympics Spurs Brands Innovative Marketing Push

This article deeply analyzes the marketing campaigns of 9 brands during the Paris Olympics, revealing how they successfully ignited user minds and enhanced brand value through differentiated strategies, emotional marketing, and leveraging trending topics. These cases provide valuable marketing insights, helping brands stand out in the fierce market competition. The analysis highlights the importance of creative execution and strategic alignment with the Olympic spirit for achieving impactful brand engagement and resonance with the target audience.

01/28/2026 Logistics Industry Insights
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Costway Innovates Affordable Home and Lifestyle Solutions

Costway Innovates Affordable Home and Lifestyle Solutions

Costway, a brand under the Hoya Group, is committed to providing diverse and high-quality products across home, outdoor, and fitness categories, enhancing users' quality of life. Its core strengths lie in a user-centric design philosophy, stringent quality control, comprehensive customer service, and efficient supply chain management. Moving forward, Costway will continue to deeply understand user needs, innovate products and services, and expand market channels, striving to become a leading global lifestyle brand.

01/30/2026 Logistics Encyclopedia
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SHEIN Expands Overseas with Semimanaged Warehousing Model

SHEIN Expands Overseas with Semimanaged Warehousing Model

This article summarizes a seminar focused on overseas warehousing and brand marketing strategies within SHEIN's semi-managed model. The conference highlighted key aspects such as platform operation, overseas warehousing, influencer marketing, and affiliate marketing. The aim was to provide comprehensive solutions for cross-border sellers, empowering them to succeed in the North American market. The discussions centered around optimizing logistics and enhancing brand visibility to drive sales and market share within the SHEIN ecosystem.

02/03/2026 Logistics Industry Insights
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