Supply Chain Dive Enhances Event Marketing with Targeted Solutions

Supply Chain Dive Enhances Event Marketing with Targeted Solutions

Supply Chain Dive offers convenient event promotion management tools, allowing users to easily edit published event information via email with professional support. It also provides a self-service channel for promoting new events, aiming to help users precisely reach their target audience and enhance brand influence. The platform streamlines event marketing and management, making it easier for businesses to connect with their desired customers and optimize their marketing efforts within the supply chain sector.

01/06/2026 Logistics Industry Insights
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Shopee Ad Strategies Boost Traffic Cut Ineffective Campaigns

Shopee Ad Strategies Boost Traffic Cut Ineffective Campaigns

This article provides an in-depth analysis of Shopee advertising strategies, emphasizing the importance of traffic. It details keyword selection, bidding techniques, and budget control for search ads. By focusing on efficient product testing and dynamic adjustments, it helps sellers improve ad performance, achieve traffic growth, and increase order conversion rates. The strategies aim to optimize ad spend and maximize ROI for Shopee sellers looking to boost their store's visibility and sales.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Warned Against Copyright Infringement Amid Bad Bunny Trend

Amazon Sellers Warned Against Copyright Infringement Amid Bad Bunny Trend

This article analyzes the opportunities and challenges that Bad Bunny's popularity brings to Amazon sellers. It highlights the immense potential of the concert economy while emphasizing the risks of copyright and trademark infringement. It advises sellers to avoid infringing elements, use keywords cautiously, pay attention to official updates, encourage original designs, and strictly adhere to platform rules for compliant operation. Sellers should prioritize legal compliance to capitalize on the trend without facing legal repercussions.

01/06/2026 Logistics Industry Insights
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Ozons Smart Holiday Mode Boosts Sales During Chinese New Year

Ozons Smart Holiday Mode Boosts Sales During Chinese New Year

This article provides OZON sellers with an operational guide for the Spring Festival period. It focuses on utilizing OZON's vacation mode to flexibly manage store operations. The guide also covers how to ensure healthy store operation, improve product conversion rates, and reduce order cancellation rates through refined operational strategies, optimized logistics, and proactive communication during the holiday. Furthermore, it suggests sellers use the holiday to review past operations and prepare for OZON operations in 2023.

01/06/2026 Logistics
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Walmart Marketplace Expands Opportunities for Amazon Sellers in 2024

Walmart Marketplace Expands Opportunities for Amazon Sellers in 2024

This article provides a comprehensive guide for Amazon sellers on onboarding and operating on the Walmart platform. It covers aspects such as account registration, Walmart Fulfillment Services (WFS) logistics, listing optimization, and advertising. The guide also compares and contrasts the Amazon and Walmart platforms, aiming to help Amazon sellers quickly adapt to the new environment and diversify their business. It offers practical advice and insights to navigate Walmart's marketplace effectively and capitalize on new opportunities.

01/06/2026 Logistics Industry Insights
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Instagram Tiktok Warn Against Buying Followers in Marketing

Instagram Tiktok Warn Against Buying Followers in Marketing

Buying followers on Instagram and TikTok may seem like a quick way to boost social influence, but it can lead to negative consequences such as content throttling, trust crises, and ineffective product-market fit. Through case studies, this article emphasizes that genuine interaction and high-quality content are the correct strategies for social media marketing. It recommends steady growth in follower count through providing valuable content, active engagement, and precise ad targeting.

01/06/2026 Logistics Industry Insights
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Chatgpt Excels in Content Creation Analysts Find

Chatgpt Excels in Content Creation Analysts Find

This article evaluates OpenAI's ChatGPT from a data analyst's perspective, covering Chinese understanding, code generation, semantic recognition, current affairs, and long-form writing. The assessment reveals ChatGPT's significant potential in content creation and SEO, though it's not without limitations. The article advocates for a rational view of ChatGPT's capabilities, embracing change, and applying it to appropriate scenarios. While powerful, it should be used strategically for optimal results in content generation and SEO improvements.

01/06/2026 Logistics Industry Insights
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New Ebay Sellers Face Crossborder Ecommerce Challenges

New Ebay Sellers Face Crossborder Ecommerce Challenges

This article delves into common challenges encountered when onboarding to eBay, including issues related to company address verification, business plan assessment, account association, SPK direct mail compliance, and account rating. It offers corresponding solutions and strategies to address these difficulties, serving as a practical guide for newcomers in cross-border e-commerce who are considering entering the eBay platform. It aims to help them avoid potential pitfalls and navigate the onboarding process more smoothly.

01/06/2026 Logistics Encyclopedia
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Google Video Ads Boost Conversions for Marketers

Google Video Ads Boost Conversions for Marketers

This article explores strategies to improve conversion rates for Video Action Campaigns (VAC) in Google video marketing. It covers key areas such as data analysis, budget allocation, bidding strategies, audience targeting, and creative optimization. Furthermore, it introduces helpful Google video tools that can aid in enhancing campaign performance and driving better results. The focus is on practical tips and actionable insights to maximize the effectiveness of Google video ads and achieve higher conversion rates.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Urged to Optimize Ads for Higher Clickthrough Rates

Amazon Sellers Urged to Optimize Ads for Higher Clickthrough Rates

This article delves into the reasons behind high Amazon ad impressions but low click-through rates. It analyzes the issue from two key perspectives: product listing optimization and advertising setup. It details how to improve click-through rate by optimizing main images, titles, and reviews, as well as using precise keywords, strategically adjusting budgets, and securing prime ad placements. The goal is to avoid irrelevant traffic, ultimately achieving higher conversion rates and profitability.

01/06/2026 Logistics Industry Insights
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