Rakuten Japan Guide Product Selection for 115M Users

Rakuten Japan Guide Product Selection for 115M Users

Want to tap into the Rakuten market in Japan? Product selection is key! This article delves into the consumption habits of Rakuten's main demographic – women aged 30-50 – and provides detailed product selection advice for five major categories: home appliances, apparel, 3C products, jewelry, and cosmetics. It also alerts sellers to common product selection pitfalls and shares the ultimate secrets to creating bestsellers, helping you accurately target your users and boost store sales.

02/03/2026 Logistics Industry Insights
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Hong Kong Vs Japan Best Ecommerce Jurisdiction Compared

Hong Kong Vs Japan Best Ecommerce Jurisdiction Compared

This article compares and analyzes the advantages and disadvantages of Hong Kong and Japan as locations for cross-border e-commerce company registration. It suggests that Hong Kong is suitable for rapid global expansion, while Japan is more conducive to cultivating the local market. The choice of registration location should comprehensively consider business characteristics, target markets, and development strategies. Understanding these nuances is crucial for businesses aiming to optimize their operations and market penetration in the Asia-Pacific region.

02/05/2026 Customs Knowledge
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Japan Shares Risk Management Tips for Trade Talks

Japan Shares Risk Management Tips for Trade Talks

Japan submitted a note to the Negotiating Group on Trade Facilitation, sharing its experience in risk management and issuing a corrigendum to correct a date error in document TN/TF/W/42/Corr.1. This action aims to provide a reference for global trade facilitation, improve trade efficiency, and reduce trade costs. Japan's contribution highlights practical approaches to risk management within the context of trade facilitation, offering valuable insights for other nations engaged in similar efforts.

02/05/2026 Customs Knowledge
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Guide to Japanese Search Engines for Foreign Businesses

Guide to Japanese Search Engines for Foreign Businesses

This article provides an in-depth analysis of commonly used search engines in Japan, including Yahoo! Japan, Google Japan, Goo, Excite Japan, Livedoor, Nifty, and MSN Japan. It offers practical suggestions for foreign trade companies on how to effectively utilize these search engines to better develop the Japanese market. The aim is to equip businesses with the knowledge and strategies needed to succeed in reaching Japanese consumers through targeted search engine marketing efforts.

12/31/2025 Logistics Encyclopedia
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Kitakyushu Port Expands As Key Shipping Hub in Japan

Kitakyushu Port Expands As Key Shipping Hub in Japan

Kitakyushu Port, as a crucial industrial hub in the Kyushu region, connects East Asia and Southeast Asia, accounting for 25% of Kyushu's annual throughput. With its natural deep-water harbor, economic hinterland, and multimodal transport advantages, the port provides efficient logistics and streamlined customs clearance services for import and export businesses, facilitating global trade integration.

08/05/2025 Port Encyclopedia
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Okayama Airport Enhances Air Cargo Links to Western Japan

Okayama Airport Enhances Air Cargo Links to Western Japan

Okayama Airport (OKJ) is a modern airport located in Okayama Prefecture, Japan, offering efficient passenger and cargo transport services. With well-equipped facilities and routes covering numerous important domestic and international cities, Okayama Airport provides a reliable and convenient cargo solution. Choosing Okayama Airport means choosing efficiency, convenience, and dependability for your air freight needs.

09/26/2025 Airport Codes
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Japan Customs Lab Boosts Trade Analysis with Global Partners

Japan Customs Lab Boosts Trade Analysis with Global Partners

RCL Japan Brief No. 19 highlights the advancements of the Central Customs Laboratory of Japan (CCL Japan) in international cooperation and capacity building. The brief showcases CCL Japan's efforts to enhance global customs analysis capabilities through collaborative projects and knowledge sharing initiatives. This contribution underscores Japan's commitment to strengthening international customs practices and fostering a more secure and efficient global trade environment by improving analytical skills and knowledge within customs laboratories worldwide.

11/03/2025 Customs Knowledge
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Japan Ranks Third in Global Shipownership As Imabari Grows

Japan Ranks Third in Global Shipownership As Imabari Grows

Japanese-controlled fleets now rank third globally, accounting for 12% of the world's total capacity. While Tokyo remains Japan's largest shipping city, Imabari has emerged as a significant hub, becoming Japan's second and the world's sixth largest maritime center. Despite limited growth in the Japanese fleet size, the shipping industry maintains a crucial position in the evolving global trade landscape and may benefit from opportunities arising from geopolitical factors.

11/03/2025 Logistics
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