Crossborder Ecommerce Gains Edge with Offsite Traffic Strategies

Crossborder Ecommerce Gains Edge with Offsite Traffic Strategies

Cross-border e-commerce sellers are facing high costs of in-platform traffic and actively seeking off-site traffic generation. However, the effectiveness of off-site promotion is often unstable. This article, through case studies, emphasizes the need for a systematic approach to off-site traffic, precise targeting of users, and comprehensive consideration from strategy and judgment to execution. It aims to help sellers break through growth bottlenecks.

01/23/2026 Logistics Industry Insights
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Export Website Firms Boost Global Business Growth

Export Website Firms Boost Global Business Growth

This article provides an in-depth analysis of the organizational structure of foreign trade website building and promotion companies. It details the functions and roles of core departments, including market analysis and strategy planning, website construction, SEO and digital marketing, data analysis and optimization, and technical support. The aim is to offer professional guidance for businesses selecting suitable foreign trade partners, ultimately assisting them in successfully expanding into overseas markets.

01/26/2026 Logistics Encyclopedia
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Global Demand Grows for Game Publishing and Novel Copyrights

Global Demand Grows for Game Publishing and Novel Copyrights

This curated selection focuses on diverse collaboration needs for game publishing abroad, covering distribution, promotion, monetization, and the search for original overseas novel copyrights. It provides practical guidance for industry professionals seeking overseas growth, with a particular focus on market opportunities in Taiwan, Southeast Asia, Europe, the Americas, and Latin America. It aims to offer insights into navigating these diverse regions and maximizing potential for success in the global market.

01/27/2026 HS Code Query
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Kickstarter Innovation Boon or Crowdfunding Risk

Kickstarter Innovation Boon or Crowdfunding Risk

This paper delves into the overseas crowdfunding platform Kickstarter, exploring its advantages and disadvantages. Through case study analysis, it provides strategies and practical advice for emerging brands seeking a market breakthrough abroad. It emphasizes the importance of preliminary preparation, marketing promotion, and platform operation. The aim is to help businesses successfully leverage Kickstarter for product validation and brand building, ultimately achieving their crowdfunding goals and expanding their global reach.

01/28/2026 Logistics Industry Insights
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Women Gain Ground in Supply Chain Leadership Amid Challenges

Women Gain Ground in Supply Chain Leadership Amid Challenges

Gartner research shows that women's representation in supply chain has risen to 41%, with executive positions reaching a record high of 26%. Diverse perspectives enhance decision-making and inspire more women to join the field. However, promotion bottlenecks persist. Breaking down stereotypes, providing flexible work arrangements, and establishing mentorship programs are crucial to creating an inclusive environment. These efforts will collectively empower women's advancement and success in the supply chain industry.

01/28/2026 Logistics Industry Insights
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ANA Cargo Expands Hangzhoutokyo Route for Ecommerce Growth

ANA Cargo Expands Hangzhoutokyo Route for Ecommerce Growth

All Nippon Airways (ANA) Cargo has launched a dedicated cargo flight route between Hangzhou and Tokyo, operating twice weekly with a Boeing 767F freighter. This new service aims to meet the growing demand for cross-border e-commerce and electronic product transportation between China and Japan. ANA will also handle cargo transiting through Tokyo to destinations in Europe and the United States. This expansion of ANA's cargo capacity demonstrates its commitment to providing efficient and reliable global transportation services to its customers.

09/26/2025 Logistics
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Okinawa Port Emerges As Key Maritime Hub in Ryukyu Islands

Okinawa Port Emerges As Key Maritime Hub in Ryukyu Islands

Okinawa Port, a dual-use military and commercial port in Japan, is strategically located in the heart of the Ryukyu Islands, connecting Northeast and Southeast Asia. The port area is divided into three sections: North, Central, and South, serving military, deep-sea shipping, and passenger/cargo transport functions, respectively. Leveraging its strategic location and shipping value, Okinawa Port has become a crucial regional trade hub. It plays a significant role in facilitating commerce and transportation within the Asia-Pacific region.

09/29/2025 Port Encyclopedia
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Eastern Airlines Introduces New Baggage Policy

Eastern Airlines Introduces New Baggage Policy

Starting from January 10, 2023, China Eastern Airlines implemented new free checked baggage standards for flights to Europe, Australia, and Japan. Economy class passengers can check in two pieces of luggage, each weighing up to 23 kg; business class and premium economy passengers can check in pieces weighing 32 kg each; first-class passengers can check in three pieces. Additionally, members enjoy extra baggage privileges. The new standards aim to enhance service experience and cater to the diverse needs of passengers.

01/11/2023 Airlines
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Oita Airport: Kyushu's Historic Gateway Expands Global Connections

Oita Airport: Kyushu's Historic Gateway Expands Global Connections

Oita Airport, located in the northeast of Kyushu, Japan, serves as an important aviation hub for the city of Kunisaki and surrounding areas. Established in 1938 and developed through numerous renovations, the airport was officially opened in 1971, featuring both domestic and international terminals. It primarily connects to major cities such as Tokyo and Osaka, while also offering international flights. The airport's passenger volume has been steadily increasing, making it a key facility for promoting regional tourism and economic development.

07/29/2025 Logistics
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WCO Tool Aids Jordan Customs in Modernization Efforts

WCO Tool Aids Jordan Customs in Modernization Efforts

At the invitation of Jordan Customs, the WCO utilized the Japan Fund to pilot a new risk management tool. The initiative aimed to assess Jordan Customs' capabilities in risk management, provide recommendations for improvement, and ultimately contribute to the modernization of Jordan Customs. This pilot project focused on leveraging WCO tools and best practices to enhance risk assessment and mitigation strategies within Jordanian customs operations. The goal was to strengthen border security and facilitate legitimate trade through improved risk management practices.

01/05/2026 Customs Knowledge
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