Amazon Marketing Cloud Boosts Sales Predictions

Amazon Marketing Cloud Boosts Sales Predictions

This article delves into leveraging Amazon Marketing Cloud (AMC) to accurately forecast sales revenue generated by brand advertising investments. Through case studies, it demonstrates AMC's powerful capabilities in improving DPVR, purchase rate, and building LTV models. It emphasizes how AMC empowers brand sellers to optimize advertising strategies, quantify advertising value, and ultimately achieve sales growth. The analysis highlights the practical application of AMC for precise sales predictions and enhanced marketing effectiveness within the Amazon ecosystem.

01/06/2026 Logistics Industry Insights
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Jordan Enhances Trade with Wcobacked Customs Upgrades

Jordan Enhances Trade with Wcobacked Customs Upgrades

The Jordan Customs Valuation Workshop, jointly organized by the World Customs Organization (WCO) and the Customs Cooperation Fund Germany (CCF Germany), aimed to enhance the understanding and application of the Customs Valuation Agreement among Jordanian customs officials. Through theoretical learning and case studies, participants delved into key issues such as the transaction value principle and alternative valuation methods. This initiative laid the foundation for Jordan to build a fair and transparent international trade environment.

01/05/2026 Customs Knowledge
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WCO WTO Release Tech Guide to Streamline Global Customs

WCO WTO Release Tech Guide to Streamline Global Customs

The World Customs Organization (WCO) and the World Trade Organization (WTO) jointly released the 'Study Report on Disruptive Technologies (2022),' focusing on the application of seven technologies, including blockchain, IoT, and AI, in the customs domain. The report analyzes technology trends, shares practical case studies, and provides strategic recommendations for customs' digital transformation. It aims to promote global trade facilitation and economic growth by leveraging these disruptive technologies to modernize customs procedures and enhance efficiency.

01/05/2026 Customs Knowledge
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Uber Freight Uses AI to Transform Logistics Industry

Uber Freight Uses AI to Transform Logistics Industry

Uber Freight is leveraging Artificial Intelligence (AI) to reshape the logistics industry, evolving from initial chatbots to broader intelligent applications like optimized freight matching, pricing, and route planning. Through a data-driven AI strategy, Uber Freight aims to build a smarter, more efficient, and sustainable logistics ecosystem, creating greater value for customers and the entire industry. While facing challenges such as data security and algorithmic fairness, the application prospects of AI in logistics remain vast.

01/07/2026 Logistics Industry Insights
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Tokopedia Streamlines Payments with Pingpong Integration

Tokopedia Streamlines Payments with Pingpong Integration

This article details how to use PingPong to collect payments on the Tokopedia platform, covering PingPong account registration, application for a receiving account, binding to the store backend, and the withdrawal process. PingPong aims to simplify cross-border payment collection, helping sellers manage their funds more efficiently. It provides a step-by-step guide to facilitate the process of receiving payments from Tokopedia through PingPong and withdrawing them to the seller's bank account.

01/04/2026 International Settlement
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Coupang CGF Inventory Guide Cuts Storage Costs Optimizes Stock

Coupang CGF Inventory Guide Cuts Storage Costs Optimizes Stock

This article details the return process for Coupang CGF products, covering cost considerations before returns, application form completion, review tracking, return fees, and post-return inventory optimization. It aims to help sellers efficiently and conveniently handle slow-moving inventory, reduce warehousing costs, and improve store operational efficiency. The guide provides a comprehensive overview of managing returns within the Coupang CGF system, enabling sellers to make informed decisions and streamline their inventory management practices.

12/31/2025 Warehousing
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Frances Triman Logo Rules Ecommerce Compliance Guide

Frances Triman Logo Rules Ecommerce Compliance Guide

This article provides a detailed interpretation of the French Packaging Law's Triman logo printing and application requirements. It covers aspects such as obtaining the logo, applicable product scope, printing specifications, and color choices. The aim is to help cross-border e-commerce sellers avoid product seizures or fines due to logo-related issues, ensuring smooth access to the French market. Understanding these regulations is crucial for EPR compliance and successful product distribution in France.

12/30/2025 Customs Knowledge
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Asiapacific Customs Adopts Tech to Boost Trade Efficiency

Asiapacific Customs Adopts Tech to Boost Trade Efficiency

The WCO Asia/Pacific region hosted a workshop on disruptive technologies, focusing on the application of technologies like blockchain, AI, and IoT in the customs domain. The meeting aimed to share experiences, gather input for updating relevant WCO research reports, and promote digital transformation within Asia/Pacific customs administrations. This initiative seeks to enhance trade facilitation and compliance levels by leveraging innovative technologies and fostering collaboration among customs organizations in the region.

01/19/2026 Customs Knowledge
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IATA Accreditation Guide for Colombia Freight Forwarders

IATA Accreditation Guide for Colombia Freight Forwarders

This article provides a detailed interpretation of the requirements and procedures for IATA freight forwarder accreditation in Colombia. It covers different accreditation types, mandatory and optional requirements, application steps, and important considerations. Additionally, it briefly introduces the Colombian air cargo market overview, aiming to provide comprehensive guidance for freight forwarding companies interested in entering this market. The article serves as a practical guide for navigating the accreditation process and understanding the Colombian air cargo landscape.

01/20/2026 Logistics Encyclopedia
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Ports Shift to Electric Heavyduty Trucks for Zerocarbon Logistics

Ports Shift to Electric Heavyduty Trucks for Zerocarbon Logistics

Port logistics is undergoing an electrification transformation, facing four major application scenarios: in-port trucks, short-distance container transport, short-distance general cargo, and medium-long distance transport. Autonomous trucks are technically mature. The short-distance container transport market has huge potential but faces numerous challenges. Electrification of general cargo transport is progressing rapidly, while medium-long distance transport is limited by technical bottlenecks. In the future, policy support and innovative business models will be crucial to promoting the electrification of port logistics.

12/02/2024 Logistics Industry Insights
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