Oriental Selection Struggles Amid Yu Minhongs Investment Push

Oriental Selection Struggles Amid Yu Minhongs Investment Push

Dongfang Zhenxuan is facing challenges including stock price decline and increased revenue without corresponding profit growth. Yu Minhong invested HKD 700 million to increase his shareholding. This analysis explores Dongfang Zhenxuan's strategic transformation, cost pressures, and traffic bottlenecks. It proposes suggestions such as refined operations, product innovation, traffic conversion, and diversified development to help the company overcome its difficulties and achieve sustainable growth. The aim is to provide insights into potential solutions for Dongfang Zhenxuan's current situation and future trajectory.

Tiktok Ecommerce Livestreaming Success Without Followers

Tiktok Ecommerce Livestreaming Success Without Followers

This article analyzes three ways to start a TikTok livestream with zero followers: joining an entertainment guild, a creator MCN, and linking a TikTok Shop. It suggests that beginners prioritize the affiliate marketing model, focusing on traffic acquisition to minimize e-commerce operational risks. The importance of data analysis in product selection and content creation is also emphasized, helping newcomers succeed in the TikTok e-commerce landscape. By leveraging data-driven insights, new sellers can optimize their strategies and increase their chances of success on the platform.

Douyins Reputation Score System Aims to Drive Merchant Sales

Douyins Reputation Score System Aims to Drive Merchant Sales

This article provides an in-depth analysis of TikTok's new Reputation Score rules for e-commerce, launched in November. It breaks down the three key dimensions: content reputation, product reputation, and service reputation. It also explores how the Reputation Score impacts traffic, conversion rates, and promotional activities. Furthermore, the article addresses frequently asked questions and offers practical methods to quickly improve the Reputation Score, helping e-commerce influencers navigate the new regulations and achieve business growth.