Amazon Sellers Shift to Holistic PPC Strategies for Growth

Amazon Sellers Shift to Holistic PPC Strategies for Growth

This article challenges the traditional view that 'lower is always better' for ACOS in Amazon PPC advertising. It introduces the 'Total ACOS Trinity' model, emphasizing the balance between ACOS, Total ACOS, and organic ranking/revenue. Through case studies, it illustrates strategies for appropriately increasing Total ACOS to achieve higher profits and provides recommendations for effectively utilizing increased advertising budgets. The aim is to help sellers comprehensively evaluate and optimize their ad campaigns to maximize profitability, moving beyond a sole focus on minimizing ACOS.

12/29/2025 Logistics Industry Insights
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Globelink Founder Xu Jiadong Investigated for Embezzlement

Globelink Founder Xu Jiadong Investigated for Embezzlement

Xu Jiadong, the former chairman of Cross-Border Tong, is under investigation for suspected embezzlement. The company's performance continues to decline, and rumors suggest its brand Gearbest will be sold to Pinduoduo. This once-giant of cross-border e-commerce faces multiple challenges. Its future direction and the sustainable development of the entire industry are attracting significant attention. The investigation and potential sale highlight the difficulties faced by Cross-Border Tong and raise questions about the stability of the sector.

12/29/2025 Logistics Industry Insights
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Crossborder Ecommerce Adopts Semimanaged Models

Crossborder Ecommerce Adopts Semimanaged Models

This paper delves into the evolution of cross-border e-commerce managed models, focusing on the core value and challenges of the semi-managed mode. By comparing the strategic layouts of SHEIN, Temu, and TikTok Shop, it provides operational strategy references for cross-border e-commerce sellers, helping them accurately position themselves in the fierce market competition and achieve breakthroughs. The analysis aims to equip sellers with insights to navigate the complexities of the semi-managed approach and optimize their performance within this evolving landscape.

05/13/2024 Logistics Industry Insights
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Guide to Safe Limited Quantity Shipping for Dangerous Goods

Guide to Safe Limited Quantity Shipping for Dangerous Goods

Troubled by the lack of a Dangerous Goods Packing Certificate for exporting hazardous materials? This article unveils the alternative solution of "Limited Quantity Declaration." It details the principles, scope, operational key points, and precautions of limited quantity packaging, helping you smoothly solve the challenges of dangerous goods export. Ensure your cargo reaches its destination safely and compliantly by understanding and utilizing this method. This allows for the export of small quantities of certain hazardous materials without the full requirements of a dangerous goods packing certificate.

03/11/2024 Logistics Encyclopedia
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Freight Industry Faces Training Gaps After Customs Mishap

Freight Industry Faces Training Gaps After Customs Mishap

A freight forwarder from Suzhou, Jiangsu, posted on a freight forwarding forum seeking help with a Wusong Customs issue, sparking industry attention. The post, titled with a sentiment of 'not wanting to continue' in the business, highlights the challenges new freight forwarders may face. This incident serves as a reminder for the industry to strengthen training and guidance for newcomers, promoting healthy industry development. It underscores the need for mentorship and readily available resources to support those new to the complexities of freight forwarding operations.

08/21/2025 Customs Knowledge
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Freight Forwarder Addresses Cargo Inspection Delays

Freight Forwarder Addresses Cargo Inspection Delays

This paper explores common issues in freight forwarding, such as inspection delays, integrated export customs sealing, and ENS data modification, based on questions and experience shared by freight forwarding forum user WHZC. By analyzing potential costs, impacts, and offering suggestions, it aims to help freight forwarding professionals better respond to unexpected situations, improve work efficiency, and reduce operational risks. The discussion provides practical insights for navigating challenges related to customs inspections and export procedures, ultimately contributing to smoother and more efficient freight forwarding operations.

08/22/2025 Logistics Encyclopedia
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Fee Disparities at Ningbo Shanghai Ports Prompt Forwarder Adjustments

Fee Disparities at Ningbo Shanghai Ports Prompt Forwarder Adjustments

This paper explores the differences in Detention and Demurrage (D&D) charge handling between Shanghai Port and Ningbo Port, and the challenges faced by freight forwarders as a result. The analysis delves into the reasons behind these discrepancies and proposes strategies for freight forwarders to cope with them. These strategies include understanding local regulations, strengthening communication with port authorities and shipping lines, and maintaining transparency with clients regarding potential D&D charges. Effectively managing these differences is crucial for minimizing costs and ensuring smooth cargo flow.

08/22/2025 Logistics Industry Insights
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Shipping Industry Guide Managing Special Containers Effectively

Shipping Industry Guide Managing Special Containers Effectively

This article delves into the definition, classification, and applications of special containers in ocean freight. It details the characteristics, suitable cargo, and operational considerations for five common types: open-top containers, flat rack containers, tank containers, refrigerated containers, and platform containers. The complexity and challenges of special container transportation are emphasized, and practical advice is offered to industry professionals to help them address the unique demands of transporting specialized cargo. This aims to assist in effectively managing the intricacies involved in special container shipping.

08/23/2025 Logistics Encyclopedia
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Trade Documentation Guide How to Avoid Common Mistakes

Trade Documentation Guide How to Avoid Common Mistakes

This article, based on the user profile of Sherry_2007 on the Consolidation Shipping Guide forum, explores the challenges faced by newcomers in foreign trade documentation and offers advice. It emphasizes the importance of information acquisition, practical experience, communication skills, and risk awareness, as well as the value of utilizing forum platforms for learning and exchange. The article encourages beginners to actively participate, continuously learn, and ultimately become excellent documentation specialists. It highlights key areas for focus and provides a pathway to success in the field.

08/23/2025 Document Interpretation
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Guide to Compliant Dangerous Goods Shipping Risks

Guide to Compliant Dangerous Goods Shipping Risks

Danxigis Alston's article in Jiyun Baodian raises concerns about compliance in dangerous goods sea freight exports. It focuses on the requirements, precautions, and challenges of sea freight exports for Class 4.1 Red Phosphorus and Class 8 Alkaline Red. The article provides practical guidance on packaging, declaration, and loading, emphasizing the need for companies to strictly comply with regulations and choose professional partners to jointly maintain maritime safety. It offers insights into navigating the complexities of exporting these hazardous materials while adhering to international shipping standards.

08/22/2025 Logistics Encyclopedia
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