Kwai Advertisers Adopt Threetier Strategy for Better Results

Kwai Advertisers Adopt Threetier Strategy for Better Results

This article provides an in-depth analysis of the three-layer account structure (Account, Ad Group, Ad) within the Kwai advertising platform. It elaborates on the functional positioning, key settings, and practical applications of each layer. Through case study analysis, it offers advertisers systematic strategies for managing ad campaigns, improving placement efficiency, and enhancing overall performance. The focus is on providing actionable insights for optimizing Kwai ad spend and achieving better results in cross-border e-commerce.

01/21/2026 Customs Knowledge
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Major Investments Aim to Revive Struggling Rail Freight Sector

Major Investments Aim to Revive Struggling Rail Freight Sector

Facing declining service quality and poor performance, rail and intermodal service providers are investing heavily to return to pre-recession peaks. These investments focus on upgrading infrastructure, optimizing operational processes, and adopting advanced technologies. Beyond hardware upgrades, industry experts emphasize the importance of software-level optimization for achieving significant improvements in efficiency and profitability. The goal is to enhance service reliability, reduce costs, and improve overall return on investment through strategic operational improvements and technological advancements.

01/29/2026 Logistics Industry Insights
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Amazon Sellers Adopt Datadriven Tactics to Lift US Sales

Amazon Sellers Adopt Datadriven Tactics to Lift US Sales

This article focuses on Amazon US sellers, proposing key sales growth strategies from a data analysis perspective. These strategies include carefully selecting products, optimizing titles and descriptions, improving image quality, keyword optimization, and customer service. It emphasizes the importance of data-driven decision-making to help sellers stand out in the competitive market and achieve sustainable growth. The article aims to provide practical insights for maximizing sales performance on the Amazon platform through effective data analysis and implementation.

02/02/2026 Logistics Encyclopedia
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Global Air Cargo Demand Rises Asiapacific Leads Growth

Global Air Cargo Demand Rises Asiapacific Leads Growth

According to IATA data, global air cargo demand rose by 3.8% year-on-year in October, marking the third consecutive month of growth. The Asia Pacific region showed particularly strong performance, while North America lagged behind. Global trade is stabilizing, but downside economic risks remain. The industry maintains cautious optimism for the future, focusing on economic uncertainties and sustainable development. This modest growth suggests a gradual recovery, but vigilance is key given the volatile global economic landscape.

02/03/2026 Logistics
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Ecommerce Brands Urged to Audit Product Data for Growth

Ecommerce Brands Urged to Audit Product Data for Growth

This article provides a comprehensive data diagnosis method for products on the International Station. By focusing on key metrics such as clicks, visitors, inquiries, TM consultations, and orders, it offers a layered approach to identify product issues. Targeted optimization suggestions are then proposed to help sellers improve product conversion rates and create bestsellers. The method allows for a deeper understanding of product performance and provides actionable steps to enhance visibility and sales within the Alibaba.com platform.

02/03/2026 Customs Knowledge
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Russian Ecommerce Brands Turn to VK for OZON Sourcing

Russian Ecommerce Brands Turn to VK for OZON Sourcing

This article delves into the crucial role of the Russian social platform VK in OZON cross-border e-commerce product selection. By analyzing VK's cultural insights, user behavior, and trend identification capabilities, it explains how to leverage VK to accurately grasp Russian market demands, improve product selection efficiency, and help sellers succeed on the OZON platform. The paper highlights VK's potential for understanding consumer preferences and identifying potential best-selling products, ultimately leading to better performance on OZON.

02/03/2026 Logistics Industry Insights
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Dow Jones Tests Key Levels After FOMC Decision

Dow Jones Tests Key Levels After FOMC Decision

This article analyzes the technical movements of the Dow Jones Index following the FOMC meeting, focusing on the bull flag pattern. It reviews the breakout and retest process, and interprets the key level of 47,875. The potential impact of the Federal Reserve's decisions on the Dow Jones is also discussed, reminding investors to pay attention to market volatility and invest rationally. This analysis aims to provide insights into the Dow's performance in relation to monetary policy and chart patterns.

02/04/2026 Logistics Industry Insights
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Guide to Lithium Battery LCL Shipping for Brisbane Importers

Guide to Lithium Battery LCL Shipping for Brisbane Importers

This article details the key considerations for LCL sea freight export of lithium batteries to Brisbane, covering essential steps like pre-export preparation, cargo warehousing, customs declaration and inspection, and bill of lading confirmation. It aims to help exporters avoid common pitfalls, ensure smooth customs clearance, and guarantee the safe and timely delivery of goods to their destination. The guide provides practical advice to navigate the complexities of lithium battery export regulations and logistics.

11/28/2024 Logistics Encyclopedia
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Streamlining Global Trade with Efficient Freight Forwarders

Streamlining Global Trade with Efficient Freight Forwarders

WeiYun.com offers a convenient platform for searching freight forwarding suppliers. By filtering information such as the port of origin and destination, users can quickly connect with quality resources. Selecting a freight forwarder requires comprehensive consideration of factors like qualifications, service, price, and reputation. Be wary of low-price enticements and false promises to ensure the smooth execution of international trade. Prioritize due diligence and thorough research to mitigate risks and secure reliable logistics partners.

08/21/2025 Logistics Encyclopedia
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Global Air Freight Industry Seeks Standardized Operations

Global Air Freight Industry Seeks Standardized Operations

This article provides a detailed analysis of the entire international air freight process, from quotation to settlement, covering key steps such as booking, customs declaration, shipment, and tracking. It aims to offer companies a clear and practical standardized operating guideline for freight forwarders, helping them efficiently manage air freight operations, reduce transportation risks, and improve logistics efficiency. It serves as a comprehensive resource for businesses seeking to optimize their international air cargo strategies.

08/21/2025 Logistics Encyclopedia
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