Shenzhen Scraps Trademark Subsidies Raising Costs for Ecommerce Firms

Shenzhen Scraps Trademark Subsidies Raising Costs for Ecommerce Firms

Shenzhen's cancellation of overseas trademark subsidies presents cost challenges for cross-border e-commerce businesses. Companies should refine budget management, improve trademark registration success rates, pay attention to subsidy policies in other regions, emphasize the long-term value of trademarks, and seek cooperation with professional institutions to address the new situation and enhance competitiveness. This shift requires businesses to adopt a more strategic and proactive approach to trademark management, focusing on efficiency and long-term brand building rather than relying on subsidies.

01/06/2026 Customs Knowledge
Read More
Amazon Launches New Product with Focus on Keyword Strategies

Amazon Launches New Product with Focus on Keyword Strategies

Keyword strategy is crucial for launching new products on Amazon. This article advises sellers to break free from the initial keyword bottleneck by experimenting with product targeting. Instead of competing for high-traffic, expensive keywords, focus on long-tail keywords. Don't be overly concerned with initial ACOS; consider long-term goals. Leverage automatic campaigns to discover traffic and manual campaigns for precise targeting. By flexibly using various methods and continuously optimizing based on data, sellers can achieve successful new product promotion.

01/04/2026 Logistics Industry Insights
Read More
Biden Administration Proposes Solutions to Ease LA Port Congestion

Biden Administration Proposes Solutions to Ease LA Port Congestion

The Biden administration is actively addressing port congestion in the US. The President has pledged to coordinate efforts to accelerate port operations. The Ports of Los Angeles and Long Beach have proposed short-term incentives and data optimization measures, along with long-term recommendations such as establishing a national information sharing system and workforce training centers, aiming to improve port efficiency and alleviate supply chain pressures. The government's proactive communication and collaboration offer renewed hope for resolving port congestion issues.

01/19/2026 Logistics
Read More
GXO Logistics Spinoff Targets Global Supply Chain Innovation

GXO Logistics Spinoff Targets Global Supply Chain Innovation

XPO Logistics has announced that its logistics business, after the spin-off, will be officially named GXO Logistics, marking a significant step in the company's strategic transformation. GXO will focus on global contract logistics, leveraging technological innovation and long-term industry tailwinds. The company aims to create long-term value for customers, employees, and shareholders, while reshaping the global supply chain landscape. This strategic move allows GXO to concentrate on its core competencies and capitalize on the growing demand for advanced logistics solutions.

01/19/2026 Logistics
Read More
US Faces Highway Trust Fund Crisis As Infrastructure Funding Woes Deepen

US Faces Highway Trust Fund Crisis As Infrastructure Funding Woes Deepen

The US Highway Trust Fund (HTF) has long faced funding shortages. The gas tax, unchanged since 1993, has hindered infrastructure projects. Short-term extensions offer temporary relief but fail to address the underlying problem. A bipartisan consensus is needed to find a long-term solution, and raising the gas tax may be a viable option. The HTF's financial woes necessitate a comprehensive approach to ensure the nation's infrastructure can be adequately maintained and improved, supporting economic growth and public safety.

01/19/2026 Logistics Industry Insights
Read More
Collaborative Logistics Strategies Gain Traction for Sustainability

Collaborative Logistics Strategies Gain Traction for Sustainability

The 24th Annual State of Logistics Report indicates that solely reducing transportation costs is no longer sustainable. Companies should build long-term, trust-based collaborative relationships with partners to improve supply chain efficiency and achieve mutual benefits. This "friendly freight" concept will lead the logistics industry towards sustainable development. Focusing on logistics cooperation and supply chain win-win scenarios can optimize costs and create a more resilient and efficient ecosystem for all stakeholders. This shift emphasizes collaboration over competition for long-term success.

01/20/2026 Logistics Industry Insights
Read More
Logistics Industry Shifts Focus from Costcutting to Collaboration

Logistics Industry Shifts Focus from Costcutting to Collaboration

The logistics transportation sector faces challenges where simple cost reduction is no longer effective. This report suggests shifting towards a collaborative and mutually beneficial model, establishing long-term partnerships to navigate market fluctuations, optimize transportation processes, and improve service quality for sustainable supply chain development. Companies need to change their mindset, prioritize communication and trust, share information, and develop long-term plans. This collaborative approach fosters resilience and shared success in the evolving logistics landscape, moving beyond short-term cost-cutting measures.

01/20/2026 Logistics Industry Insights
Read More
Firms Shift Transportation Procurement to Strategic Focus

Firms Shift Transportation Procurement to Strategic Focus

Traditional transportation procurement often focuses on price, neglecting long-term ROI and carrier relationship building. This paper analyzes four pitfalls of traditional procurement processes and proposes a shift from transaction-driven to strategic sourcing. It emphasizes focusing on capabilities, relationships, and long-term ROI to gain a competitive edge in the market. By prioritizing these elements, companies can optimize their transportation spend and foster stronger, more sustainable partnerships with carriers, ultimately leading to improved efficiency and resilience in their supply chains.

01/21/2026 Logistics Industry Insights
Read More
Bee Flower Faces Scrutiny Amid Cosmeceutical Debate

Bee Flower Faces Scrutiny Amid Cosmeceutical Debate

Bee & Flower's marketing, capitalizing on the Florasis incident, led to a short-term sales surge but raised concerns about its brand value and long-term strategy. This article analyzes the data performance of the Bee & Flower incident, explores the potential risks of its marketing tactics, and argues that the key for domestic brands to succeed lies in upholding quality, innovating design, crafting compelling brand stories, and prioritizing user experience. It advises against blindly chasing trends and emphasizes the importance of a long-term perspective.

01/07/2026 Logistics Industry Insights
Read More
Ecommerce Brands Boost Sales with Longtail Keyword Strategies

Ecommerce Brands Boost Sales with Longtail Keyword Strategies

This article delves into the importance of long-tail keyword strategies in cross-border e-commerce. By defining the concept of long-tail keywords, explaining their characteristics, and providing methods for discovery and practical application suggestions, it aims to help sellers accurately target their ideal customers during product development. This approach helps reduce advertising costs, improve conversion rates, and ultimately gain an advantage in the highly competitive market. The focus is on leveraging specific, less common search terms to attract a more qualified audience.

12/31/2025 Logistics Encyclopedia
Read More