Google Warns Against Outdated SEO Tactics for Global Ecommerce

Google Warns Against Outdated SEO Tactics for Global Ecommerce

Cross-border e-commerce sellers beware! This article highlights outdated or prohibited Google SEO strategies, such as keyword stuffing, low-quality backlinks, and link wheels, to help you avoid pitfalls. We recommend focusing on high-quality content and natural link building, embracing compliant SEO practices for long-term success. Avoid black-hat techniques that can lead to penalties. Prioritize ethical and sustainable SEO methods to improve your website's ranking and visibility in Google search results.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Boost CTR With Five Key Strategies

Amazon Sellers Boost CTR With Five Key Strategies

High impressions but low click-through rate on Amazon Ads? This article delves into five key factors: price competitiveness, main image and title quality, product star rating and reviews, FBA fulfillment, and keyword relevance. We provide targeted optimization strategies to help sellers improve listing appeal, effectively convert impressions into clicks, and ultimately boost sales performance. Learn how to optimize your listings for better CTR and maximize the return on your Amazon advertising investment.

01/04/2026 Logistics Industry Insights
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Chinas Luggage Exports Grow As Brands Shed Lowcost Reputation

Chinas Luggage Exports Grow As Brands Shed Lowcost Reputation

China's luggage exports are experiencing a surge in orders. Companies should seize this opportunity to transition from OEM to brand building. By emphasizing innovative design, establishing independent websites, and strengthening social media marketing, Chinese luggage companies can shed their low-price image and gain a larger share in the global market. This shift requires strategic investment in branding and marketing to effectively compete with established international brands and build long-term customer loyalty.

01/04/2026 Logistics Industry Insights
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Pinduoduo Founder Tops Chinas Wealth Ranking Amid Temus Growth

Pinduoduo Founder Tops Chinas Wealth Ranking Amid Temus Growth

Temu's rise has propelled Huang Zheng to become China's richest person, with its low-price strategy reshaping the e-commerce landscape. Temu has rapidly expanded to over 70 countries and regions globally, thanks to its accurate grasp of global consumer trends and strong marketing promotions. However, Temu also faces challenges such as merchant dissatisfaction and trade policy issues. Whether Temu can continue to lead cross-border e-commerce in the future remains to be seen.

01/06/2026 Logistics Industry Insights
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Amazon Ads Key Strategies to Boost Sales Conversions

Amazon Ads Key Strategies to Boost Sales Conversions

High click-through rate but low conversion is a common problem for Amazon sellers. This article analyzes two main reasons: internal advertising competition and external competitor dominance. It provides solutions such as keyword isolation, dayparting, lowering bids, and optimizing listings to help sellers improve advertising effectiveness. By implementing these strategies, sellers can better target their audience, reduce wasted ad spend, and ultimately increase conversion rates, leading to a more profitable advertising campaign on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Warned Against Lowprofit FBA Products

Amazon Sellers Warned Against Lowprofit FBA Products

This article provides an in-depth analysis of product types unsuitable for the Amazon FBA model, including low-priced items, oversized/overweight goods, highly functional products, slow-moving/niche items, seasonal goods, and prohibited/dangerous goods. It also reminds sellers to pay attention to factors such as product fragility, expiration dates, and potential infringement risks. The aim is to help sellers avoid common pitfalls in product selection, improve operational efficiency, and ultimately achieve profitability.

01/06/2026 Logistics Encyclopedia
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Korean Ecommerce Sellers Adopt Targeted Strategies for Profit

Korean Ecommerce Sellers Adopt Targeted Strategies for Profit

With fierce competition and stricter platform regulations in cross-border e-commerce, sellers need to shift from mass product listings to a more focused approach. Product selection is crucial, requiring market demand analysis to create popular items. Prioritize profit over low-price competition for sustainable growth. Accurate pricing, based on target audience and reasonable price ranges, is essential. Improving operational capabilities, mastering product selection, and understanding pricing strategies are key to achieving sustainable profitability.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Urged to Optimize Ads for Higher Clickthrough Rates

Amazon Sellers Urged to Optimize Ads for Higher Clickthrough Rates

This article delves into the reasons behind high Amazon ad impressions but low click-through rates. It analyzes the issue from two key perspectives: product listing optimization and advertising setup. It details how to improve click-through rate by optimizing main images, titles, and reviews, as well as using precise keywords, strategically adjusting budgets, and securing prime ad placements. The goal is to avoid irrelevant traffic, ultimately achieving higher conversion rates and profitability.

01/06/2026 Logistics Industry Insights
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Trumps Return Paris Exit Strain US Businesses and Climate Goals

Trumps Return Paris Exit Strain US Businesses and Climate Goals

The US withdrawal from the Paris Agreement again introduces uncertainty to global climate governance and corporate sustainability. Businesses should proactively embrace green transformation, integrating environmental responsibility into their business strategies. This involves addressing challenges and seizing opportunities through technological innovation, supply chain optimization, and international cooperation, ultimately achieving sustainable development. Despite the setback, companies can demonstrate leadership and contribute to climate goals by prioritizing environmental stewardship and adapting their operations to a low-carbon future.

01/08/2026 Logistics Industry Insights
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Fedex Expands Shenzhen Services to Strengthen Greater Bay Area Trade

Fedex Expands Shenzhen Services to Strengthen Greater Bay Area Trade

FedEx has upgraded its international export services in Shenzhen, extending the cutoff time for low-value shipments to 6 PM and improving customs clearance efficiency. By expanding its Shenzhen International Gateway Operating Center, FedEx enhances parcel sorting and heavy freight handling capabilities, helping companies in the Guangdong-Hong Kong-Macao Greater Bay Area seize global trade opportunities. This upgrade aims to streamline export processes and facilitate faster, more reliable delivery for businesses in the region.

01/08/2026 Logistics
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