Google Ads Unveils Pmax Audience Conversion Insights

Google Ads Unveils Pmax Audience Conversion Insights

Missing conversion share in Google Ads PMax interest audience reports? This article analyzes the data presentation mechanism and provides methods to expand your audience and optimize creatives to unlock complete data and improve ad performance. It explains why the data might be incomplete and offers actionable strategies to gain a comprehensive understanding of your audience's impact on conversions. By implementing these techniques, advertisers can better target their campaigns and maximize their return on investment with PMax.

01/06/2026 Logistics Encyclopedia
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Ecommerce Sellers Adapt to Shifting Trends for Peak Season

Ecommerce Sellers Adapt to Shifting Trends for Peak Season

Experiencing a decline in Amazon peak season orders? Don't panic! This article delves into the reasons behind the drop, revealing the truth about weak demand in Europe and the US and overseas inventory backlogs. However, Yiwu's export data shows a positive trend, hinting at a brighter peak season. Cross-border veterans share secrets to boost sales, helping you refine product selection, optimize listings, and drive traffic through multiple channels to prepare for a peak season surge.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Struggle With A9 Algorithm Ad Challenges

Amazon Sellers Struggle With A9 Algorithm Ad Challenges

This article delves into the underlying logic of Amazon advertising, highlighting that while advertising boosts product visibility, it's not a panacea. Listing optimization, improved keyword ranking, and positive interaction with the A9 algorithm are crucial. The article also explores factors influencing ad ranking and emphasizes that sellers should gradually reduce their reliance on advertising, increase organic order share, and achieve sustainable growth. Focusing on long-term strategies beyond solely relying on ads is essential for success on Amazon.

01/06/2026 Logistics Industry Insights
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Nextgen Supply Chain Summit 2025 Focuses on Digital Transformation

Nextgen Supply Chain Summit 2025 Focuses on Digital Transformation

The Next-Gen Supply Chain Summit 2025 brings together over 200 industry leaders, focusing on technologies like AI, robotics, and digital twins to discuss digital transformation strategies for supply chains. Companies such as Johnson & Johnson and FedEx will share their practical experiences, helping businesses enhance supply chain resilience and sustainability, and seize future development opportunities. The summit aims to provide insights and best practices for navigating the evolving landscape of supply chain management in the digital age.

01/21/2026 Logistics Industry Insights
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Jordan Customs Streamlines Ecommerce Clearance for Faster Trade

Jordan Customs Streamlines Ecommerce Clearance for Faster Trade

The World Customs Organization, in collaboration with Jordan Customs, is optimizing rapid customs clearance processes through the SECO-WCO Global Trade Facilitation Programme, aiming to enhance Jordan's trade efficiency. These new regulations will benefit industries such as e-commerce and express delivery, promoting economic development. Global trade facilitation is a growing trend, and countries should actively learn from each other's experiences and share the benefits of trade. The project highlights the importance of streamlining customs procedures for economic growth.

02/12/2026 Customs Knowledge
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Shanghai Port Retains Title As Worlds Busiest for 16th Year

Shanghai Port Retains Title As Worlds Busiest for 16th Year

Shanghai Port retained its position as the world's busiest container port for the 16th consecutive year, handling 55.06 million TEUs, a 6.9% year-on-year increase. By implementing 'water-to-water' transshipment programs, technological innovations, and strategic partnerships, Shanghai Port effectively navigated the complex global trade environment. This solidified its role as a critical node in the global supply chain. The port is committed to further increasing its international transit cargo share and strengthening hub resilience.

02/03/2026 Logistics
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Shipping Mooncakes to Sri Lanka for Midautumn Festival

Shipping Mooncakes to Sri Lanka for Midautumn Festival

As the Mid-Autumn Festival approaches, are you planning to send mooncakes to Sri Lanka? This guide provides detailed information covering key aspects such as choosing the right shipping method, packaging requirements, food labeling regulations, customs declaration procedures, and estimated shipping costs and tariffs. It helps you safely and quickly convey your best wishes, allowing overseas relatives and friends to share the joy of reunion. Ensure your mooncakes arrive smoothly and contribute to a festive celebration abroad.

02/02/2026 Logistics Encyclopedia
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US Tariffs Shift Businesses Urged to Claim Refunds Adapt

US Tariffs Shift Businesses Urged to Claim Refunds Adapt

The U.S. Trade Representative's office has reinstated tariff exemptions, creating duty drawback opportunities for businesses. Robinson Worldwide logistics experts analyze the policy and share strategies for businesses to navigate it. The article examines the impact of tariffs on U.S. businesses and supply chains, as well as future trade policy trends. This offers potential refunds and adjustments for companies affected by previous tariffs, making understanding the nuances of this policy crucial for optimizing cost savings and maintaining trade compliance.

02/04/2026 Logistics Industry Insights
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Doles Supply Chain Overhaul Boosts Midsized CPG Growth

Doles Supply Chain Overhaul Boosts Midsized CPG Growth

Dole will share its supply chain transformation experience at the 2025 NextGen Supply Chain Conference, highlighting how to turn the supply chain into a growth engine through agile manufacturing, lean logistics, and data-driven demand forecasting. Dole's case provides valuable lessons for mid-sized CPG companies, demonstrating how strategic investments and innovative practices can improve supply chain efficiency and drive growth and innovation. The presentation will focus on practical applications and key performance indicators achieved through the transformation.

02/04/2026 Logistics
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Nextgen Supply Chain 2025 Leaders Chart Future Trends

Nextgen Supply Chain 2025 Leaders Chart Future Trends

The 2025 NextGen Supply Chain Conference will be held in Nashville in October. It's now soliciting speaker proposals and sponsors from executives in consumer goods, third-party logistics, life sciences, and food & beverage industries. The conference focuses on digital transformation, exploring the application of AI, robotics, and other technologies in the supply chain. It provides a platform for industry leaders to share experiences, expand networks, and enhance brand influence, jointly shaping the future of the supply chain.

02/04/2026 Logistics Industry Insights
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