Four Common Mistakes in Crossborder Ecommerce Email Marketing

Four Common Mistakes in Crossborder Ecommerce Email Marketing

Email marketing is an effective way for cross-border e-commerce to expand into overseas markets. This article analyzes four common mistakes in cross-border e-commerce email marketing: blindly trusting corporate email, sending mass emails indiscriminately, excessive sending frequency, and neglecting data analysis. It also proposes targeted solutions. Choosing a professional email marketing platform, accurately targeting customers, rationally planning sending frequency, and continuously optimizing email content are key to improving email marketing effectiveness. This allows for better engagement and higher conversion rates in the global market.

01/05/2026 Logistics Industry Insights
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WCO Boosts Trade Security with Training for Francophone Nations

WCO Boosts Trade Security with Training for Francophone Nations

The World Customs Organization (WCO) Strategic Trade Control Enforcement (STCE) project held a 'Train the Trainer' workshop for French-speaking countries. The aim was to enhance customs enforcement capabilities in strategic goods trade control and prevent the illicit cross-border movement of weapons of mass destruction and related items. Participants acquired core knowledge of strategic trade controls, enforcement skills, and training techniques, laying the foundation for a multilingual team of experts. This initiative strengthens global efforts to combat proliferation and secure international trade supply chains.

01/05/2026 Customs Knowledge
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WCO Enhances Border Security with Trade Control Training

WCO Enhances Border Security with Trade Control Training

The World Customs Organization's (WCO) Strategic Trade Control Enforcement (STCE) Expert Training and Certification Program aims to develop a professional workforce and enhance member customs' enforcement capabilities to combat the illicit trade of items related to weapons of mass destruction. Through systematic training and rigorous certification, the program builds a sustainable training system, promotes international cooperation, and drives the unification of STCE standards, contributing to global security. This initiative fosters a global network of trained experts dedicated to preventing the proliferation of sensitive goods.

01/05/2026 Customs Knowledge
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Shipping Industry Adapts to SOLAS VGM Compliance Challenges

Shipping Industry Adapts to SOLAS VGM Compliance Challenges

The SOLAS (Safety of Life at Sea) regulation regarding Verified Gross Mass (VGM) of containers presents new challenges for the shipping industry. Based on an interview with the President of INTTRA, this paper explores key issues in VGM compliance and offers strategies for addressing them, including early preparation, IT system optimization, and partner selection. VGM compliance will enhance supply chain transparency, strengthen risk management, accelerate technological innovation, and promote the unification of industry standards. Successfully navigating VGM requirements is crucial for efficient and safe maritime operations.

01/19/2026 Logistics Industry Insights
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Ecommerce Shifts Putianguangdong Agencies Decline As Dhgate Adopts Assetlight Model

Ecommerce Shifts Putianguangdong Agencies Decline As Dhgate Adopts Assetlight Model

Putian-Guangdong lineage cross-border e-commerce agents are facing difficulties on DHGate, with mass layoffs and cost reduction becoming trends. This article analyzes the reasons for their rise and fall, emphasizing the importance of light asset operation and the super-individual entrepreneur model. It calls on cross-border e-commerce practitioners to embrace change, seize opportunities, and achieve financial freedom. The article highlights the need to adapt to the evolving landscape of cross-border e-commerce and explore new business models for sustainable growth.

02/02/2026 Logistics Industry Insights
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Expert Tips for Freight Forwarders on Customs Declarations

Expert Tips for Freight Forwarders on Customs Declarations

Based on the experience shared by Zhang Xiangru, a user from the Jiyun Baodian forum, this article delves into common customs declaration issues encountered in freight forwarding work, providing practical solutions to help freight forwarders improve their business skills. The content covers issues such as missing Chinese units on customs declarations, booking confirmation, and filling out customs export cargo declaration forms. It aims to offer valuable insights and guidance for navigating the complexities of export customs clearance.

08/23/2025 Logistics Encyclopedia
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Freight Forwarding Simplified for Global Trade Businesses

Freight Forwarding Simplified for Global Trade Businesses

This article addresses common issues in freight forwarding, such as the differences between Sea Waybill (SWB) and Telex Release, new VAT refund policies, manifest filling standards, customs declaration names, authentication of customs clearance documents, LSS fee payment under FOB terms, and variations in units of measurement. It aims to help readers avoid common pitfalls in freight forwarding and improve operational efficiency by providing detailed explanations and practical guidance. The goal is to streamline the process and reduce potential errors.

08/22/2025 Logistics Encyclopedia
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Tuvaluan Dollar Exchange Rates and Key Features Explained

Tuvaluan Dollar Exchange Rates and Key Features Explained

This article provides a comprehensive analysis of the Tuvaluan Dollar (TVD), covering its status as the legal tender of Tuvalu, its unique relationship with the Australian Dollar, exchange rate focus (especially TVD/USD), currency symbol and units, coin characteristics, banknote usage (Australian Dollar), users, and practical currency conversion tools and exchange rate charts. It aims to help readers gain a deeper understanding of this little-known currency, whether for travel planning or economic and cultural research.

09/03/2025 Exchange Rate Query
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Guide to Optimizing Refrigerated Container Ventilation

Guide to Optimizing Refrigerated Container Ventilation

This article provides a comprehensive introduction to the importance of reefer container ventilation, ventilation volume units, and ventilation settings for major reefer container brands. Through detailed charts and case studies, it helps readers understand how to select the appropriate ventilation volume based on factors such as cargo type and transportation time, thereby ensuring cargo quality and reducing spoilage. The article aims to provide practical guidance for optimizing ventilation within reefer containers to maximize cargo preservation during transit.

09/28/2025 Logistics Encyclopedia
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Export Compliance Guide Navigating Quantity and Unit Declarations

Export Compliance Guide Navigating Quantity and Unit Declarations

Struggling with filling out the "Quantity and Unit" field on your export customs declaration form? This article provides an in-depth interpretation of the filling specifications. Through case studies, it helps you avoid common mistakes and master the correct filling techniques, ensuring smooth export of your goods. Master the declaration of statutory units to make your export journey smoother. This guide clarifies requirements and offers practical advice to simplify the process and ensure compliance with customs regulations.

09/26/2025 Customs Knowledge
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