Pmax Audience Signals Help or Hurdle for Google Ads

Pmax Audience Signals Help or Hurdle for Google Ads

This article explores audience signal strategies within Google Ads' PMax campaigns. Through case studies and testing strategies, it emphasizes the importance of audience signals. It recommends advertisers continuously test and optimize based on their specific circumstances, avoiding blindly 'letting go' of targeting, to achieve optimal ad performance. The article highlights the need for a data-driven approach to PMax campaign management, focusing on leveraging audience insights for better results.

12/30/2025 Logistics Industry Insights
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Fedex Revises Strategy Amid Ongoing 2025 Supply Chain Challenges

Fedex Revises Strategy Amid Ongoing 2025 Supply Chain Challenges

FedEx is adjusting its strategy by suspending Sunday delivery in some low-density areas to address economic fluctuations and market changes. Logistics managers in 2025 will face ongoing volatility, policy uncertainty, and uneven demand. Key strategies for navigating these challenges include strengthening data analysis, building a flexible supply chain, embracing technological innovation, and enhancing risk management. This proactive approach aims to mitigate disruptions and ensure operational resilience in a dynamic environment.

01/01/2026 Logistics
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Ecommerce Firms Optimize Logistics for Nextday Delivery

Ecommerce Firms Optimize Logistics for Nextday Delivery

This article delves into the eight key steps behind e-commerce logistics' next-day delivery, covering data evaluation, order management, inventory accuracy, manpower allocation, storage optimization, intelligent picking, efficient replenishment, and packaging & shipping. It emphasizes the integration of strategy and practice, as well as the synergy of operations, technology, and facilities. The aim is to help businesses optimize processes, reduce costs, and enhance the competitiveness of their next-day delivery services.

01/19/2026 Warehousing
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China Fines Nine Shenzhen Freight Firms Over GPS Safety Breaches

China Fines Nine Shenzhen Freight Firms Over GPS Safety Breaches

Shenzhen Port and Shipping Freight Bureau recently imposed maximum penalties on nine freight companies for GPS data issues, highlighting vulnerabilities in the industry's safety management. The companies were ordered to rectify issues such as uninstalled recorders and damaged interfaces, and their business operations were suspended. This incident serves as a warning to freight companies to prioritize safety production, strengthen safety measures like GPS monitoring, and ensure transportation safety.

01/19/2026 Logistics
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Aipowered Supply Chains Transform ERP Systems in Business

Aipowered Supply Chains Transform ERP Systems in Business

ERP is deeply integrating with Supply Chain Management (SCM), leveraging AI technology to enable data-driven decision-making and personalized experiences. Companies need to choose between ERP-embedded SCM and specialized SCM solutions, while also focusing on user experience to build an intelligent and efficient supply chain. This integration aims to optimize processes, improve visibility, and enhance responsiveness to market demands through the power of AI-driven insights and automation.

01/20/2026 Logistics Industry Insights
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Wechat Mini Program Verification Key to Business Growth

Wechat Mini Program Verification Key to Business Growth

This article details the complete account verification process for the Big Data Cross-border Mini Program, covering initiating verification, approval, and handling rejections. Through enterprise verification, users can unlock core functions such as event publishing, management, and redemption, thereby improving operational efficiency. It provides a step-by-step guide to ensure a smooth verification process and maximize the benefits of the Mini Program's features for cross-border e-commerce activities.

01/20/2026 Customs Knowledge
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DRC Franc to Chinese Yuan Exchange Rates Stabilize

DRC Franc to Chinese Yuan Exchange Rates Stabilize

Dashu Cross-border provides real-time exchange rate inquiries, historical data analysis, and quick conversions for common amounts from Congolese Franc to Chinese Yuan, helping you understand exchange rate trends and optimize cross-border transaction strategies. As a reliable assistant for your cross-border business, we also offer exchange rate risk management, cross-border payment solutions, and professional consulting services to help you calculate carefully and achieve your cross-border dreams.

01/20/2026 Exchange Rate Query
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US Container Imports Defy Economic Slowdown Amid Inflation Worries

US Container Imports Defy Economic Slowdown Amid Inflation Worries

Panjiva reports that U.S. container imports in February decreased month-over-month but increased year-over-year, with daily average imports reaching a new high, indicating a fully operational logistics network. Energy imports led the gains, while IT declined. Experts suggest the supply chain has adjusted, but inflation could reverse demand. Attention should be paid to macroeconomic trends, industry data, and risk management to flexibly adjust trade strategies.

01/21/2026 Logistics
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WCO Backs Latin Americacaribbean Trade Modernization

WCO Backs Latin Americacaribbean Trade Modernization

The World Customs Organization (WCO) is supporting the development of a more competitive trade environment in Latin America and the Caribbean through initiatives like the Mercator Program. By adopting global standards, strengthening regional cooperation, implementing data-driven risk management, and collaborating with the Inter-American Development Bank (IDB), the WCO aims to improve customs efficiency in the region. This facilitates integration into global value chains and ultimately contributes to sustainable development.

01/22/2026 Customs Knowledge
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Trucking Demand Rises As Rates Fall Amid Excess Capacity

Trucking Demand Rises As Rates Fall Amid Excess Capacity

DAT data shows truckload volumes increased 4% week-over-week in the last week of January, but an even greater increase in truck availability led to declining rates. Rates for dry van, refrigerated, and flatbed freight all decreased. Industry analysts suggest that the market outlook is uncertain. Companies should closely monitor market dynamics, optimize operational efficiency, expand business scope, strengthen risk management, and embrace technological innovation to navigate the uncertainty.

01/19/2026 Logistics Industry Insights
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