Temu Expands Discount Strategy to North America and Africa

Temu Expands Discount Strategy to North America and Africa

After rapidly capturing the North American market with its low-price strategy, Pinduoduo's cross-border platform Temu is now targeting the African e-commerce market. Compared to Europe and North America, the African market offers immense potential but also presents significant challenges. It remains to be seen whether Temu can replicate its success in Africa and compete with rivals like SHEIN. This expansion and potential competition warrant close attention.

01/05/2026 Logistics Industry Insights
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Amazon Launches Centralized EU Promotion Tool

Amazon Launches Centralized EU Promotion Tool

Amazon Europe introduces a new feature allowing sellers to manage promotional activities across nine sites including the UK, Germany, and France, all in one place. This eliminates the need to switch accounts frequently, improving efficiency and enabling precise marketing to boost sales. The feature is also applicable to the Americas, the Middle East, North Africa, and the Asia-Pacific region. This centralized management tool simplifies promotional campaigns and streamlines operations for sellers expanding their reach across multiple Amazon marketplaces.

12/31/2025 Logistics
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World Cup Spurs 70B Crossborder Ecommerce Boom

World Cup Spurs 70B Crossborder Ecommerce Boom

The Qatar World Cup has ignited the cross-border e-commerce market, with Black Friday GMV in the Middle East and North Africa region projected to reach $8.4 billion. Demand for World Cup-themed products is surging, with searches for football shoes, trophies, and medals skyrocketing. Cross-border e-commerce sellers should focus on precise product selection, market research, logistics assurance, and compliant operations to seize the opportunities and tap into the World Cup business potential.

12/29/2025 Logistics Industry Insights
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Saudi Arabia Promotes Trade Facilitation at WCO MENA Seminar

Saudi Arabia Promotes Trade Facilitation at WCO MENA Seminar

The World Customs Organization (WCO) held a Middle East and North Africa regional seminar in Saudi Arabia, focusing on the application of advance rulings in tariff classification and origin rules. This system aims to improve trade efficiency, reduce costs, enhance transparency, and promote compliance. Participants discussed implementation challenges, with Saudi Arabia playing an active role in regional cooperation. The seminar's outcomes contribute to promoting regional trade facilitation and creating a more predictable trading environment for businesses.

01/22/2026 Customs Knowledge
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WCO Boosts East and Southern Africa Customs for Trade Growth

WCO Boosts East and Southern Africa Customs for Trade Growth

The 36th WCO ESA Regional Steering Group Meeting focused on customs modernization, emphasizing capacity building, regional cooperation, and strategic guidance. The ROCB's report highlighted its contributions to capacity building and technical assistance. The WCO Secretariat presented strategic plans and emerging issues. Businesses should focus on policies, strengthen compliance, participate in capacity building initiatives, communicate with customs authorities, and embrace technological innovation to seize opportunities and achieve business growth. This meeting underscored the importance of collaborative efforts and strategic alignment for effective trade facilitation in the region.

01/26/2026 Customs Knowledge
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WCO Trains Customs Officials to Fight Cultural Heritage Trafficking

WCO Trains Customs Officials to Fight Cultural Heritage Trafficking

The World Customs Organization (WCO) trained Customs officers from the Middle East and North Africa in Beirut to enhance their capacity to combat cultural property smuggling. The training covered key areas including identification of smuggled artifacts, international cooperation, relevant legal frameworks, and practical enforcement techniques. The aim was to equip officers with the knowledge and skills necessary to effectively identify, seize, and prevent the illicit trafficking of cultural heritage items, thereby contributing to the protection of cultural heritage in the region.

01/05/2026 Customs Knowledge
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Saudi Customs Launches Single Window for MENA Trade

Saudi Customs Launches Single Window for MENA Trade

A regional workshop held by the World Customs Organization in Saudi Arabia focused on coordinating border management, Single Window implementation, and the application of the WCO Data Model in the Middle East and North Africa region. The conference emphasized the importance of strategic planning, business process re-engineering, and data harmonization. The aim is to facilitate regional cross-border trade and economic development by streamlining procedures, improving efficiency, and enhancing transparency. This initiative seeks to create a more seamless and effective trade environment within the region.

01/05/2026 Customs Knowledge
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WCO and ZATCA Enhance MENA Customs Training to Ease Trade

WCO and ZATCA Enhance MENA Customs Training to Ease Trade

The World Customs Organization (WCO), in collaboration with Saudi ZATCA, organized a Harmonized System (HS) expert pre-certification workshop for the Middle East and North Africa region. This initiative aims to cultivate local experts, enhance regional customs capacity, and facilitate trade. Through a rigorous assessment and certification process, the WCO will expand its pool of experts, support regional capacity building efforts, and promote the standardization of global trade practices. The workshop is a key step in strengthening regional customs expertise and streamlining trade processes.

01/05/2026 Customs Knowledge
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Ecommerce Giants Eye 70B World Cup Sales Boom

Ecommerce Giants Eye 70B World Cup Sales Boom

The Qatar World Cup has ignited the cross-border e-commerce market, with total retail sales in the Middle East and North Africa projected to reach $70 billion. The report reveals the hot-selling trends of World Cup-related products, such as jerseys and souvenirs. Sellers need to focus on market research, logistics support, and compliant operation to seize opportunities and achieve business growth. This event presents a significant chance for e-commerce businesses to expand their reach and capitalize on the increased consumer demand.

01/16/2026 Logistics Industry Insights
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