Amazon Expands OTT Ads to Boost Crossborder Ecommerce

Amazon Expands OTT Ads to Boost Crossborder Ecommerce

This article delves into Amazon OTT advertising, explaining its definition, advantages, and application in cross-border e-commerce. It emphasizes OTT advertising's precise targeting and broad reach capabilities, and uses Amazon platform data to demonstrate its positive impact on store traffic growth. Furthermore, it provides key strategies for Amazon OTT advertising campaigns, helping sellers effectively leverage this emerging advertising format. The analysis aims to equip cross-border e-commerce businesses with the knowledge to optimize their marketing efforts through OTT advertising on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Amazon Vs Independent Ecommerce Business Model Dilemma

Amazon Vs Independent Ecommerce Business Model Dilemma

This paper delves into the selection between the Amazon platform and independent websites in cross-border e-commerce. By comparing their advantages and disadvantages, it points out that platform e-commerce is suitable for sellers with supply chain advantages and a focus on product quality, while independent websites are more suitable for sellers skilled in marketing and proficient in operations. The paper emphasizes that the choice should be based on one's own resources, capabilities, and goals to find the most suitable path for development.

12/30/2025 Logistics Industry Insights
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Temus Algorithm Optimizes Peak Season Sales Strategy

Temus Algorithm Optimizes Peak Season Sales Strategy

Temu's peak season operation strategy differs significantly from traditional e-commerce. Temu's peak season is essentially a period of platform algorithm-driven traffic support, rather than a natural sales peak. Sellers need to understand its platform mechanisms and master the algorithmic logic to seize opportunities and achieve sales growth in Temu's 'artificial boom'. Success hinges on adapting to this algorithm-driven environment and leveraging the platform's promotional periods effectively. Understanding the platform's inner workings is key to navigating and profiting from this unique e-commerce landscape.

01/26/2026 Logistics Industry Insights
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Temus Meiou Cloud Warehouse Boosts Crossborder Ecommerce Sellers

Temus Meiou Cloud Warehouse Boosts Crossborder Ecommerce Sellers

Temu has launched a semi-managed mode, offering more flexible options for cross-border e-commerce sellers. The Hugo Cross-border Global Platform Resources Conference brings together numerous platform resources to help sellers expand overseas. Meiou Cloud Warehouse, as a deep partner of Temu, provides comprehensive warehousing and logistics services, assisting sellers in efficiently going global under the semi-managed mode. This collaboration aims to streamline operations and enhance the overall cross-border e-commerce experience for Temu sellers leveraging the new semi-managed fulfillment option.

02/03/2026 Warehousing
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WCO Finalizes Key Ecommerce Trade Standards

WCO Finalizes Key Ecommerce Trade Standards

The World Customs Organization (WCO) Working Group on E-Commerce (WGEC) held its final meeting in Brussels, finalizing key annexes to the Technical Specifications of the E-Commerce Standards Framework, laying the foundation for the implementation of global standards for cross-border e-commerce. The meeting emphasized the importance of data sharing, case studies, and capacity building, and looked forward to the future development direction of cross-border e-commerce standards. These achievements have significant implications for the development of China's cross-border e-commerce.

12/30/2025 Customs Knowledge
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Ecommerce Sellers Prepare for Black Friday Cyber Monday Rush

Ecommerce Sellers Prepare for Black Friday Cyber Monday Rush

With BFCM 2025 approaching, cross-border e-commerce sellers face challenges including multi-platform strategy shifts, inventory allocation, and intense traffic competition. E-Cang ERP offers features like multi-platform order integration, overseas warehouse collaboration, and advertising optimization. It empowers sellers to operate efficiently, improve customer experience, and succeed during the peak season. By streamlining operations and providing key insights, E-Cang ERP helps sellers navigate the complexities of BFCM and maximize their sales potential.

01/23/2026 Logistics Industry Insights
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Saudis Cenomi Challenges Amazon Noon in Ecommerce Market

Saudis Cenomi Challenges Amazon Noon in Ecommerce Market

Saudi retail giant Cenomi Group is transforming into e-commerce, planning to launch the Cenomi platform to challenge the dominance of Amazon and Noon in the Saudi market. With an omnichannel strategy, an existing customer base, and a self-built logistics system, Cenomi is poised to gain a foothold in the rapidly growing Saudi e-commerce market. However, its success remains uncertain, facing numerous challenges and intensifying market competition.

01/06/2026 Logistics Industry Insights
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Beginners Guide to Launching a Successful Ecommerce Store

Beginners Guide to Launching a Successful Ecommerce Store

This article provides a detailed guide for cross-border e-commerce beginners on how to set up an independent website. It covers key steps such as choosing a website building platform, domain registration, template design, product listing, payment gateway setup, logistics solutions, and website testing. The aim is to help sellers create high-conversion, easy-to-manage independent websites and achieve growth in their cross-border e-commerce business.

01/06/2026 Logistics Encyclopedia
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Ozon Emerges As Key Ecommerce Hub for Chinese Sellers in Russia

Ozon Emerges As Key Ecommerce Hub for Chinese Sellers in Russia

The Russian e-commerce platform OZON is experiencing rapid growth, presenting significant opportunities for Chinese sellers. This article analyzes the reasons behind OZON's rise, its market potential, and how new sellers can quickly get started. It emphasizes the importance of seizing the early-stage advantages and adopting flexible operational strategies. The article encourages sellers to actively join OZON and embark on a profitable journey in the Russian e-commerce market.

01/05/2026 Logistics Industry Insights
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Wayfair Challenges Amazon in Home Goods Ecommerce

Wayfair Challenges Amazon in Home Goods Ecommerce

Wayfair is the largest vertical home furnishing e-commerce platform in the United States, boasting category advantages over Amazon. Product selection is crucial, and operation requires careful consideration. While Wayfair presents significant opportunities for cross-border e-commerce, it also poses considerable challenges. Success hinges on understanding the platform's nuances and adapting strategies accordingly. Navigating the competitive landscape and mastering operational intricacies are essential for achieving sustainable growth on Wayfair.

01/04/2026 Logistics Industry Insights
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