Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

This article provides a clear explanation of the Break-Even ACOS concept, which is crucial for Amazon sellers. It details the calculation method and compares it with ACOS, emphasizing the dynamic nature of Break-Even ACOS. The aim is to help sellers more effectively evaluate advertising spend, optimize marketing strategies, and ultimately maximize profits. Understanding this metric allows for better decision-making regarding ad campaigns and ensures that advertising costs are aligned with profitability goals. By focusing on Break-Even ACOS, sellers can achieve sustainable growth and improve their overall business performance on Amazon.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
Read More
Apple Adds More App Store Ad Slots for Developers

Apple Adds More App Store Ad Slots for Developers

Apple's advertising platform has introduced new ad placements on the Today page and App Store product pages in overseas markets, creating new opportunities for App promotion. This article provides an in-depth analysis of the characteristics, targeting strategies, and potential impact of these ad placements, aiming to help advertisers seize traffic dividends. It also reminds advertisers to pay attention to platform policy changes and develop reasonable targeting strategies to ensure effective advertising results. Success hinges on adapting to these new formats and understanding the nuances of each placement.

12/30/2025 Logistics Industry Insights
Read More
Amazons Ad Strategy Boosts Sales and Profits

Amazons Ad Strategy Boosts Sales and Profits

This paper proposes a refined advertising strategy for low-priced standard products on Amazon. Analyzing the current market situation, it emphasizes high conversion rates and price sensitivity. The recommendation is to implement phased advertising campaigns, including rapid scaling, refined targeting, and multi-variant synergistic operations. The importance of dominating broad keywords is also highlighted. Different strategies are provided based on budget size, helping sellers achieve both sales and profit growth. This approach aims to optimize ad spend and maximize ROI for sellers in the competitive low-priced product category.

01/16/2026 Logistics Industry Insights
Read More
Google Tightens Financial Ad Rules for Chinese Stock Promoters

Google Tightens Financial Ad Rules for Chinese Stock Promoters

This article delves into Google's financial advertising policy and its stringent restrictions on cross-border stock ads. It reveals the compliance challenges and high-risk operations faced by Chinese companies. The article provides compliant alternative paths and industry best practices, including applying for local financial licenses and shifting to non-financial content marketing. It also addresses frequently asked questions, aiming to help Chinese companies avoid Google bans and achieve long-term sustainable operations. The focus is on navigating complex regulations and finding viable solutions for advertising stock-related products on Google's platform.

01/15/2026 Customs Knowledge
Read More
Pinterest Ads Drive Growth for Crossborder Ecommerce

Pinterest Ads Drive Growth for Crossborder Ecommerce

Pinterest, a visual discovery engine, boasts a large user base of young women, making it an ideal marketing platform for cross-border e-commerce. This article focuses on the value, advertising strategies, and risk control of Pinterest ads, aiming to provide Chinese sellers with high-conversion, low-cost growth solutions. It explores effective targeting methods, creative optimization techniques, and budget management strategies to maximize ROI. Furthermore, it addresses potential challenges and offers practical advice for mitigating risks associated with advertising on Pinterest, enabling sellers to achieve sustainable growth in the global market.

01/23/2026 Logistics Industry Insights
Read More
Ozon Adds Chinese Language Support to Boost Seller Engagement

Ozon Adds Chinese Language Support to Boost Seller Engagement

The OZON seller app for iOS has received a major update, officially launching a Chinese version and adding features such as shipment report management and barcode generation. Chinese sellers can now more easily manage their stores on mobile devices, improving operational efficiency. In the future, OZON will continue to enrich the app's functionality to help sellers achieve mobile office capabilities. This update aims to streamline processes and provide better accessibility for Chinese-speaking merchants on the OZON platform.

01/07/2026 Logistics
Read More
Ozon Sellers Guide to Boosting Sales Via Buyer App

Ozon Sellers Guide to Boosting Sales Via Buyer App

This article provides OZON sellers with a comprehensive guide to mobile operations, deeply analyzing the six core page functions of the OZON buyer APP and emphasizing product detail page optimization strategies. Addressing language barriers, it recommends practical translation tools to help sellers better understand the Russian e-commerce market, improve operational efficiency, and boost sales performance. The guide aims to empower sellers to effectively manage their OZON stores through the mobile platform and overcome language-related challenges.

01/04/2026 Logistics Industry Insights
Read More
Xiamen Customs Promotes Port Clearance Reform to Boost Foreign Trade Development

Xiamen Customs Promotes Port Clearance Reform to Boost Foreign Trade Development

Xiamen Customs is committed to creating a convenient port clearance environment through deepening reforms and innovative measures, actively promoting the transformation and upgrading of foreign trade. The introduction of the 'dual-screen machine' and 'online reservation inspection platform' has effectively improved clearance transparency and efficiency, significantly reducing time costs for enterprises in the Free Trade Zone and fostering positive interactions between customs and businesses. In the future, Xiamen Customs plans to launch a mobile client to provide mobile clearance services.

07/21/2025 Logistics
Read More