Ozon Adds Chinese Language Support to Boost Seller Engagement

Published: 01/07/2026
OZON Seller Chinese APP Mobile Management
The OZON seller app for iOS has received a major update, officially launching a Chinese version and adding features such as shipment report management and barcode generation. Chinese sellers can now more easily manage their stores on mobile devices, improving operational efficiency. In the future, OZON will continue to enrich the app's functionality to help sellers achieve mobile office capabilities. This update aims to streamline processes and provide better accessibility for Chinese-speaking merchants on the OZON platform.
Ozon Adds Chinese Language Support to Boost Seller Engagement

Russian e-commerce platform OZON has unveiled a significant update to its iOS seller application, introducing Chinese language support among other enhancements aimed at improving operational efficiency for cross-border merchants. The update, released on April 3, represents OZON's continued commitment to the Chinese market.

Enhanced Mobile Management Capabilities

The latest version of the OZON Seller App delivers substantial functional improvements beyond multilingual support:

  • Shipment Reporting: Merchants using FBS and realFBS fulfillment methods can now create, save, and download PDF shipment reports directly within the application.
  • Barcode Generation: The app generates shipping barcodes for FBS orders, eliminating the need to access seller accounts via desktop.
  • Product Content Management: Sellers can update product listings by uploading new images and videos through Yandex.Disk integration.
  • Multilingual Interface: Alongside Chinese, the update adds Turkish and English language options.

Localization Strategy

The introduction of Chinese language support addresses a key barrier for cross-border sellers, enabling more intuitive navigation and reducing operational errors. Merchants can now configure the app's interface entirely in Chinese, from system settings to transactional functions.

Core Platform Features

The updated application maintains OZON's comprehensive seller toolkit, including:

  • Real-time order volume analytics with two-week trend visualization
  • End-to-end shipment tracking and status updates
  • Order processing capabilities including batch splitting for FBS shipments
  • Integrated buyer and support communication channels
  • Dynamic pricing and inventory adjustment tools
  • Multi-account management for sellers operating multiple storefronts

The platform's mobile optimization reflects broader industry trends toward seller empowerment through digital tools, particularly for cross-border commerce operations. Analysts suggest such localized solutions may accelerate international merchant adoption on emerging market platforms.

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