Strategies to Overcome Stagnant Amazon Ad Performance

Strategies to Overcome Stagnant Amazon Ad Performance

Poor Amazon advertising performance is a common problem for sellers. This article provides multi-dimensional solutions, including expanding ad types (product targeting, brand, video ads), precisely targeting competitors, optimizing keyword selection, flexibly adjusting bidding strategies (such as rule-based bidding), and continuous data analysis and optimization. These strategies help sellers overcome advertising challenges and increase product sales.

12/29/2025 Logistics Industry Insights
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Freight Index Shows Annual Growth Despite Seasonal Spot Market Decline

Freight Index Shows Annual Growth Despite Seasonal Spot Market Decline

The DAT report indicates a month-over-month decrease in spot truckload freight volume for September, but a significant year-over-year increase. Seasonal factors, new Hours of Service (HOS) regulations, and driver shortages are key factors influencing the market. Shippers and carriers need to strengthen collaboration to address these challenges and ensure supply chain stability. This collaboration is crucial for navigating the complexities of the current freight environment and maintaining efficient operations amidst fluctuating demand and evolving regulations.

01/21/2026 Logistics
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Data Metrics Transform Ocean Freight Contract Negotiations

Data Metrics Transform Ocean Freight Contract Negotiations

INTTRA's OceanMetrics solution aims to revolutionize ocean freight contract negotiations through data-driven performance evaluation. By providing accurate, real-time performance metrics, it fosters trust and collaboration between carriers and shippers, driving the ocean shipping industry towards greater transparency and efficiency. Data-driven insights will reshape the collaboration model between shippers and carriers, enabling supply chain optimization. The solution empowers both parties with objective data to make informed decisions and improve overall performance within their ocean freight agreements.

01/22/2026 Logistics Industry Insights
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Cloud Innovation Drives Crossborder Ecommerce Growth

Cloud Innovation Drives Crossborder Ecommerce Growth

Cross-border e-commerce "cloud innovation" refers to a new business form driven by cloud computing, SaaS tools, and digital collaboration platforms, which is crucial for digital transformation. Through cloud deployment, companies can rapidly scale their business, reduce IT costs, and achieve seamless collaboration among global teams. Implementing "cloud innovation" requires selecting suitable cloud service providers and SaaS tools while strengthening data security management. This approach allows businesses to adapt quickly to market changes and optimize their global operations.

01/26/2026 Logistics Industry Insights
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Amazon Sellers Face Black Friday Tech Glitches Lost Sales

Amazon Sellers Face Black Friday Tech Glitches Lost Sales

Amazon faced technical issues during Black Friday, including disappearing Prime-exclusive discounts and malfunctioning lightning deal pages, leading to traffic loss and conversion challenges. Consumers still prefer the traditional Black Friday day, suggesting that extended discount periods might weaken the sense of urgency. Sellers should expand multi-channel traffic acquisition strategies, proactively address unexpected situations, and improve platform stability to mitigate future disruptions.

12/31/2025 Logistics Industry Insights
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Golocal247 Helps Foreign Firms Target US Trade Market

Golocal247 Helps Foreign Firms Target US Trade Market

GoLocal247, a US-based business directory, offers a novel approach for foreign trade companies to develop targeted customer leads. By combining industry filtering, keyword search, and customs data verification, businesses can efficiently identify potential US clients. Leveraging multi-channel outreach strategies can further enhance conversion rates. While information limitations exist, GoLocal247 remains an effective tool for tapping into the US market.

01/23/2026 Logistics Industry Insights
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Lightbulbscom Boosts Peak Shipping Efficiency Without Hiring

Lightbulbscom Boosts Peak Shipping Efficiency Without Hiring

LightBulbs.com successfully doubled its peak season shipping volume without adding headcount by adopting a multi-carrier shipping platform, automated dimensioning systems, real-time visibility, and carrier invoice auditing. This resulted in effective cost control and improved customer service levels. This case provides valuable insights for other e-commerce businesses looking to optimize their logistics operations and manage peak season demands efficiently.

01/26/2026 Logistics
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Air Cargo Industry Adapts to New Energy Battery Transport Challenges

Air Cargo Industry Adapts to New Energy Battery Transport Challenges

Air transport standards for new energy products are undergoing a systematic upgrade, focusing on enhanced safety and full lifecycle carbon management. The core of the certification standard upgrade lies in the expansion of battery types and the refinement of safety thresholds. Service chain collaboration and compliance path innovation require restructuring the entire "testing-declaration-transportation" link. Businesses should match new regulations through standardized operations and digital collaboration, consult professional international logistics consultants for customized solutions, and optimize transportation efficiency and compliance costs.

11/03/2025 Logistics
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