Google Ads Key Pitfalls to Avoid for New Accounts

Google Ads Key Pitfalls to Avoid for New Accounts

This article delves into four common pitfalls during the cold start phase of new Google Ads accounts: display network, smart bidding, broad match keywords, and the 2x budget rule. It provides corresponding solutions to help advertisers effectively control their budget and achieve precise targeting. Avoiding these traps enables advertisers to utilize their budget more efficiently, improve ad performance, and drive business growth. By understanding and addressing these issues, advertisers can optimize their campaigns and maximize their return on investment.

01/26/2026 Logistics Industry Insights
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Global Firms Adapt Strategies to Fragmented Markets for Growth

Global Firms Adapt Strategies to Fragmented Markets for Growth

With a slow and divergent global economy, companies expanding overseas should focus on demand structures rather than just countries. EU carbon compliance transforms data chains into productivity, while freight rate divergence requires institutionalized hedging against delivery risks. Businesses should build carbon data systems to improve European access, strengthen compliance documents to reduce investment uncertainty, and manage delivery risks through multi-corridor strategies. By developing structured capabilities to address the new normal, companies can achieve sustainable growth.

01/26/2026 Logistics Industry Insights
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Shopee Enhances Logistics to Support Sellers During Peak Season

Shopee Enhances Logistics to Support Sellers During Peak Season

Shopee is upgrading its cross-border logistics services to help sellers succeed during peak season sales, enhancing efficiency and convenience. Sellers can optimize their shipping processes and improve logistics fulfillment efficiency by implementing strategies such as refined inventory management, rational warehouse layout, and timely shipping arrangements. Utilizing the First Mile Forecast feature further streamlines the shipping process and helps achieve order surge targets.

01/26/2026 Logistics
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Kelloggs Shifts to Warehouse Model for Supply Chain Efficiency

Kelloggs Shifts to Warehouse Model for Supply Chain Efficiency

Kellogg's is closing its direct store delivery (DSD) system and shifting to a retailer warehouse delivery model. This move aims to reduce costs, improve efficiency, and adapt to omnichannel sales trends. It will empower retailers with greater control, optimize inventory management, and cater to the shopping preferences of millennials. The industry is accelerating its transformation towards digital and intelligent supply chains. This shift is expected to streamline operations and enhance responsiveness to evolving consumer demands within the competitive retail landscape.

01/27/2026 Logistics Industry Insights
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Amazon Opens Prime to More Sellers Amid Warehouse Limits

Amazon Opens Prime to More Sellers Amid Warehouse Limits

Facing warehousing pressure, Amazon expanded Prime eligibility, allowing third-party sellers to handle their own fulfillment, sparking industry interest in warehouse model transformation. Companies like GameStop, AutoZone, FedEx, and Flexe are also exploring innovative warehousing solutions. Data analytics are increasingly crucial in optimizing warehousing and logistics. Data-driven and green warehousing are expected to be future trends. This shift highlights the growing need for flexible and efficient warehousing strategies to meet the demands of e-commerce growth and evolving customer expectations.

01/27/2026 Warehousing
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Deloitte ASCM Launch Digital Model to Strengthen Supply Chains

Deloitte ASCM Launch Digital Model to Strengthen Supply Chains

Deloitte and ASCM jointly released the Digital Capabilities Model (DCM) for supply chain networks, aiming to help companies address challenges such as market volatility, technological innovation, and changing consumer demands, and build more resilient and adaptable supply chain networks. Seamlessly integrated with the SCOR Digital Standard, DCM views the supply chain as a dynamic and interconnected system. It offers application scenarios such as investment strategies, transformation plans, and objective assessments, helping companies achieve digital transformation. This model provides a framework for assessing and improving digital capabilities across the entire supply chain.

01/27/2026 Logistics Industry Insights
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Businesses Adapt Strategies to Trumpera Tariffs Supply Chain Risks

Businesses Adapt Strategies to Trumpera Tariffs Supply Chain Risks

The Biden administration partially lifted Trump-era steel and aluminum tariffs, aiming to alleviate inflation and supply chain issues. Experts advise businesses to proactively respond by optimizing supply chain management, improving operational efficiency, and strengthening compliance. Different industries should develop differentiated strategies based on their specific characteristics. This move may be the beginning of reaching similar agreements with other countries, deepening trade negotiations with the EU. Businesses need to constantly adapt to changes and establish a robust supply chain risk management framework.

01/27/2026 Customs Knowledge
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Fairphone Partners With Flexport to Boost Sustainable Supply Chain

Fairphone Partners With Flexport to Boost Sustainable Supply Chain

Fairphone partnered with Flexport to optimize its ethical supply chain, accelerating time-to-market and achieving sustainable development goals. This collaboration aims to enhance transparency and efficiency throughout the supply chain. By leveraging Flexport's technology and expertise, Fairphone can better track and manage its materials sourcing, manufacturing processes, and distribution channels, ensuring that its commitment to ethical and sustainable practices is upheld. This partnership demonstrates a dedication to responsible business practices and a desire to create a more equitable and environmentally friendly mobile phone industry.

01/27/2026 Logistics
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Amazon Sellers Guide to Flexport LTL and FTL Setup

Amazon Sellers Guide to Flexport LTL and FTL Setup

This article provides a detailed guide for Amazon sellers on configuring Flexport's Less than Truckload (LTL) and Full Truckload (FTL) freight services for efficient FBA inbound shipments. It covers crucial setup steps within the Amazon Seller Central, including selecting the shipping method, entering packaging information, downloading box labels, and important considerations for subsequent processes. The aim is to help sellers streamline operations, avoid delays, and ensure the smooth delivery of goods to Amazon warehouses.

01/27/2026 Logistics Encyclopedia
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NMFTA Meeting to Overhaul Freight Classification Affect Logistics Costs

NMFTA Meeting to Overhaul Freight Classification Affect Logistics Costs

NMFTA will be revising the NMFC, impacting less-than-truckload (LTL) freight rates. Shippers should pay close attention to these changes and focus on accurately classifying their goods to avoid reclassification fees. Optimizing packaging can also contribute to cost savings. Proactive communication and collaboration with carriers are essential for understanding the impact of the NMFC revisions and effectively managing logistics costs. By focusing on accurate classification, efficient packaging, and strong carrier relationships, shippers can mitigate the potential negative effects of the updated NMFC and maintain control over their shipping expenses.

01/27/2026 Logistics
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