Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon has launched new marketing features, including "Targeted Audiences," allowing sellers to send emails directly to specific customer groups and providing data tracking to enhance brand marketing. Additionally, tools like Buy with Prime and Alexa voice assistant will help sellers expand sales channels and embrace a new era of marketing. These features aim to empower sellers with more precise targeting and data-driven insights to optimize their marketing strategies on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Adopt Niche Strategies for Growth Reviews

Amazon Sellers Adopt Niche Strategies for Growth Reviews

Breaking through with a new Amazon listing requires a multi-faceted approach. Quickly accumulate reviews, strategically utilize member prices and coupons to drive traffic. Implement precise advertising campaigns and cultivate a distinct competitive advantage. This involves optimizing listing details, focusing on relevant keywords, and potentially leveraging external traffic sources. By focusing on these key areas, sellers can effectively launch new products in niche categories and achieve sustainable profitability on the Amazon platform.

01/06/2026 Logistics Encyclopedia
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Amazon Ends Review Sharing Sellers Adjust Strategies

Amazon Ends Review Sharing Sellers Adjust Strategies

Amazon's review policy is undergoing significant changes, potentially eliminating the variation sharing mechanism. This new regulation aims to enhance review authenticity, benefiting consumers but posing challenges for sellers relying on variation merging strategies. Sellers should proactively adapt by ensuring compliance, improving product quality and service, and diversifying promotion channels to navigate the new policy environment. This shift necessitates a focus on genuine customer feedback and sustainable business practices rather than relying solely on aggregated reviews.

01/05/2026 Logistics Industry Insights
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Russias Ozon Tightens Rules Shifts to Refined Product Listings

Russias Ozon Tightens Rules Shifts to Refined Product Listings

OZON's new regulations limit product listings, signaling the end of the mass product listing era. Precise operation becomes crucial for succeeding in the Russian market. High-quality sellers will gain more exposure, while new sellers face challenges in product selection and operation. Only by deeply understanding the platform's rules and adapting flexibly can businesses stand out in the competition. This shift emphasizes quality over quantity and requires a more strategic approach to selling on OZON.

01/05/2026 Logistics Industry Insights
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Danny Wan Leads Port of Oakland Amid Challenges Opportunities

Danny Wan Leads Port of Oakland Amid Challenges Opportunities

Danny Wan, the new Executive Director of the Port of Oakland, outlined the port's strategic plans in an interview, focusing on supply chain infrastructure development, addressing trade challenges, expanding import and export business, and resolving stadium site selection. He emphasized the importance of collaborating with business partners, improving operational efficiency, ensuring the port's industrial status, and achieving sustainable development. Wan aims to lead the Port of Oakland to greater development in the new environment.

02/11/2026 Logistics
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US Service Sector Growth Slows in Latest ISM Report

US Service Sector Growth Slows in Latest ISM Report

The US Services PMI registered 51.5 in August, indicating a slower pace of expansion. New orders increased, while employment declined and backlogs decreased. Performance varied across sectors, with institutional sectors performing well and consumer-facing industries lagging. Key focus should be on tracking changes in new orders to gauge future economic activity. The slowdown suggests potential headwinds for economic growth, and the ISM report provides valuable insights into the current state of the services sector.

01/20/2026 Logistics Industry Insights
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Shine Optical Raises Millions to Transform AI Glasses Sector

Shine Optical Raises Millions to Transform AI Glasses Sector

Shenzhen-based AI hardware company Shargeek Technology has completed a near-100 million RMB Series A+ funding round to accelerate the R&D and market expansion of its next-generation AI glasses. The new product features comprehensive upgrades in AI capabilities, optical display, and hardware performance, aiming to enhance user experience. Facing intense market competition, it remains to be seen whether Shargeek Technology can reshape its competitiveness with this new product launch.

01/21/2026 Logistics Industry Insights
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Amazon UK Sellers Face FHDDS Rules Without VAT

Amazon UK Sellers Face FHDDS Rules Without VAT

With the impending implementation of new FHDDS compliance regulations on Amazon UK, this document addresses solutions for sellers without a VAT number. It proposes leveraging third-party VAT numbers and registering a temporary EORI number. Additionally, it introduces auxiliary services to enhance company authenticity. The aim is to assist sellers in achieving seamless compliance and ensuring the smooth operation of their business on Amazon UK, mitigating potential disruptions caused by the new regulations.

01/21/2026 Customs Knowledge
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Adapting to Aliexpress When to Cut Losses and Move On

Adapting to Aliexpress When to Cut Losses and Move On

Cross-border e-commerce sellers often encounter challenging problems. This article suggests focusing efforts on solvable issues rather than dwelling on those that seem insurmountable. Instead of wasting time on dead ends, prioritize adapting to platform rules, developing new product lines, optimizing supply chain management, and embracing new technologies to find innovative breakthroughs. This proactive approach allows sellers to maximize their resources and achieve greater success in the competitive e-commerce landscape.

02/02/2026 Logistics Industry Insights
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Amazon Sellers Urged to Prioritize Content for Growth

Amazon Sellers Urged to Prioritize Content for Growth

This article delves into the current traffic bottleneck faced by cross-border e-commerce businesses, proposing a solution centered around a "content-first" approach. It emphasizes the importance of optimizing product quality and Amazon product pages while adhering to platform rules to improve traffic efficiency and rebuild user trust. Ultimately, this strategy aims to achieve sustainable business growth. Under new policies, sellers who prioritize content will find themselves with new development opportunities.

02/03/2026 Logistics Industry Insights
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