Amazon Adjusts Product Launch Strategies to Boost Traffic Sales

Amazon Adjusts Product Launch Strategies to Boost Traffic Sales

This article delves into the underlying logic of Amazon new product promotion, dismantling the notion that advertising is useless and revealing key strategies for boosting traffic and conversions. It emphasizes the importance of weight accumulation, advertising, product selection, copywriting, and visual presentation. The article highlights that understanding the platform's logic is crucial for successful Amazon operations. By focusing on these core elements, sellers can effectively launch new products and drive sustainable growth on the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Prologis Reports Rising Demand in Logistics Real Estate

Prologis Reports Rising Demand in Logistics Real Estate

The Prologis IBI index indicates a turning point in logistics real estate demand in Q3, with increases in net absorption, new lease signings, and project pipelines. The report analyzes the drivers behind this demand recovery, including customer actions, improved utilization rates, and a more favorable market environment. While vacancy rates are expected to remain stable in the short term, the market is projected to tighten in the long term as new supply decreases, potentially leading to accelerated rental growth.

01/07/2026 Logistics Industry Insights
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Xiaomi Aims for EV Market Revival with 2026 Lineup

Xiaomi Aims for EV Market Revival with 2026 Lineup

After facing a public opinion crisis in 2025, Xiaomi Auto is gradually regaining positive sentiment through its product strength, market strategies, and anticipation for new releases. In 2026, Xiaomi plans to launch multiple new vehicles, including both pure electric and extended-range models, aiming for a systemic breakthrough. However, risks such as rebuilding trust in quality control, intense market competition, and a blurred brand positioning still exist. Whether Xiaomi Auto can make a successful comeback remains a significant challenge.

01/15/2026 Logistics Industry Insights
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Temus Supply Chain Shift Alters Chinese Manufacturing Dynamics

Temus Supply Chain Shift Alters Chinese Manufacturing Dynamics

Temu's rise is attributed to China's robust supply chain system. Faced with slowing global e-commerce growth, Temu heavily invests in the Chinese supply chain by deeply empowering industrial belt merchants, building a super factory system, and constructing a full-chain cross-border logistics network. The new quality transformation of China's supply chain, characterized by high quality and branding, provides Temu with new growth opportunities, helping Chinese brands go global and enhancing their position in the global value chain.

01/15/2026 Logistics Industry Insights
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Amazon Ends FBA Inventory Commingling for Sellers

Amazon Ends FBA Inventory Commingling for Sellers

Amazon FBA will end commingled inventory and transition to independent inventory management, aiming to combat counterfeiting and enhance brand seller advantages. The new rules will increase the cost and operational risks for counterfeiters, prompting sellers to shift towards precise operations, including product development, brand building, and inventory optimization. Cross-border e-commerce ERP systems can help sellers achieve multi-channel fulfillment, intelligent inventory planning, and financial transparency, seizing the growth opportunities brought about by the new regulations.

01/15/2026 Logistics Industry Insights
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Amazon Tightens Seller Rules With 7day Account Health Deadline

Amazon Tightens Seller Rules With 7day Account Health Deadline

Amazon's Account Health Rating (AHR) has been significantly upgraded, introducing a scoring system and a "7-day deadline" warning. This article provides an in-depth interpretation of the new regulations and offers strategies to help sellers maintain account health and avoid deactivation. Compliance is key, and improving the buyer experience is crucial. Understanding the AHR and proactively addressing issues will be essential for sellers to navigate this new landscape and ensure long-term success on the platform.

01/16/2026 Logistics Industry Insights
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Coupangs Offsite Ad Feature Sparks Seller Debate

Coupangs Offsite Ad Feature Sparks Seller Debate

Coupang has launched a new off-site advertising feature, providing sellers with a new channel to acquire traffic. This article analyzes the advantages and disadvantages of this feature from the seller's perspective, and provides applicable audiences and usage suggestions. It emphasizes that Listing optimization is the core to improving conversion rates, and points out that the Coupang advertising algorithm still has room for improvement. Ultimately, successful campaigns require a solid product listing and understanding of the platform's algorithm.

01/16/2026 Logistics Industry Insights
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