Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon has launched new marketing features, including "Targeted Audiences," allowing sellers to send emails directly to specific customer groups and providing data tracking to enhance brand marketing. Additionally, tools like Buy with Prime and Alexa voice assistant will help sellers expand sales channels and embrace a new era of marketing. These features aim to empower sellers with more precise targeting and data-driven insights to optimize their marketing strategies on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Walmart Marketplace Expands Opportunities for Amazon Sellers in 2024

Walmart Marketplace Expands Opportunities for Amazon Sellers in 2024

This article provides a comprehensive guide for Amazon sellers on onboarding and operating on the Walmart platform. It covers aspects such as account registration, Walmart Fulfillment Services (WFS) logistics, listing optimization, and advertising. The guide also compares and contrasts the Amazon and Walmart platforms, aiming to help Amazon sellers quickly adapt to the new environment and diversify their business. It offers practical advice and insights to navigate Walmart's marketplace effectively and capitalize on new opportunities.

01/06/2026 Logistics Industry Insights
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Prologis Report Indicates Logistics Real Estate Demand Shift

Prologis Report Indicates Logistics Real Estate Demand Shift

The Prologis IBI Index indicates a turning point for logistics real estate demand in Q3, with net absorption, new leases, and project pipeline all surpassing the 2024 average. Companies are actively addressing trade uncertainties and optimizing operational efficiency. Tightening market supply suggests a new wave of growth. This positive shift reflects increased resilience and strategic adaptation within the logistics sector, signaling a potentially stronger performance in the coming quarters despite ongoing economic challenges.

01/07/2026 Logistics Industry Insights
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Echo Global Expands Mexico Crossborder Logistics Amid Supply Chain Changes

Echo Global Expands Mexico Crossborder Logistics Amid Supply Chain Changes

Echo expands its cross-border services to Mexico, establishing a new center and appointing a president. This move aims to meet growing customer demand by providing comprehensive freight forwarding solutions and improving transportation efficiency. The expansion will streamline supply chains and offer enhanced logistics capabilities within the Mexican market, further solidifying Echo's commitment to serving its clients' international shipping needs. The new infrastructure and leadership are expected to optimize operations and deliver superior service.

01/07/2026 Logistics
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Fedex Launches Direct Flight to Boost Koreataiwan Tech Trade

Fedex Launches Direct Flight to Boost Koreataiwan Tech Trade

FedEx has officially launched its first direct flight route from South Korea to Taiwan, operating weekly. This initiative aims to enhance air freight efficiency between the two markets, particularly addressing the demands of the electronics and semiconductor industries. This move signifies a substantial increase in high-tech product transactions, contributing to regional economic growth.

08/06/2025 Logistics
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Cainiao Launches Smart Sorter to Boost European Delivery Efficiency

Cainiao Launches Smart Sorter to Boost European Delivery Efficiency

At the 2025 Hannover Industrial Fair, Cainiao launched a narrow-band linear sorting machine targeting the European market. This product has received CE certification and is now in use, aimed at assisting local express companies in addressing challenges such as labor shortages and limited space. It is expected to improve sorting efficiency by 30%.

08/06/2025 Logistics
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Retailers Urged to Optimize Supply Chains for Holiday Season

Retailers Urged to Optimize Supply Chains for Holiday Season

This paper addresses the challenges faced by supply chains during the holiday shopping season and proposes five key strategies: intelligent warehousing, optimized packaging processes, efficient material handling equipment, optimized product displays, and maintaining environmental cleanliness. By implementing these strategies, businesses can effectively improve supply chain efficiency, confidently navigate peak holiday demand, and achieve revenue growth.

11/03/2025 Warehousing
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FBA First-Mile Essentials: A Cross-Border Seller's Shipping Guide

FBA First-Mile Essentials: A Cross-Border Seller's Shipping Guide

This article summarizes key considerations for FBA first-mile shipping, including product packaging, label usage, label printing, shipping channel selection, packaging and weighing, and communication tips with freight forwarders. Sellers need to ensure products are intact, labels are clear, and to choose suitable shipping channels to control costs, enhance operational efficiency, and optimize customer experience.

07/15/2025 Logistics Encyclopedia
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The Road to Internationalization for Domestic Logistics Enterprises Challenges and Strategies

The Road to Internationalization for Domestic Logistics Enterprises Challenges and Strategies

This article discusses the main challenges faced by domestic logistics companies when expanding overseas, including team dynamics, cultural differences, product shortages, inefficiencies, and unclear strategies. These challenges necessitate continuous optimization of internal management and transnational communication, as well as enhanced market research and resource investment to effectively navigate the complexities of the international market.

07/23/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Organic and Paid Strategies

Amazon Sellers Boost Sales with Organic and Paid Strategies

This article provides an in-depth analysis of how to view and analyze Amazon organic ranking, advertising ranking, organic traffic, and advertising traffic. By utilizing tools like Seller Sprite, sellers can gain a more precise understanding of product performance, optimize listings, and refine advertising strategies. This enables them to boost sales and achieve refined operations.

01/04/2026 Logistics Encyclopedia
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