Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon has launched new marketing features, including "Targeted Audiences," allowing sellers to send emails directly to specific customer groups and providing data tracking to enhance brand marketing. Additionally, tools like Buy with Prime and Alexa voice assistant will help sellers expand sales channels and embrace a new era of marketing. These features aim to empower sellers with more precise targeting and data-driven insights to optimize their marketing strategies on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Adopt Niche Strategies for Growth Reviews

Amazon Sellers Adopt Niche Strategies for Growth Reviews

Breaking through with a new Amazon listing requires a multi-faceted approach. Quickly accumulate reviews, strategically utilize member prices and coupons to drive traffic. Implement precise advertising campaigns and cultivate a distinct competitive advantage. This involves optimizing listing details, focusing on relevant keywords, and potentially leveraging external traffic sources. By focusing on these key areas, sellers can effectively launch new products in niche categories and achieve sustainable profitability on the Amazon platform.

01/06/2026 Logistics Encyclopedia
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Walmart Marketplace Expands Opportunities for Amazon Sellers in 2024

Walmart Marketplace Expands Opportunities for Amazon Sellers in 2024

This article provides a comprehensive guide for Amazon sellers on onboarding and operating on the Walmart platform. It covers aspects such as account registration, Walmart Fulfillment Services (WFS) logistics, listing optimization, and advertising. The guide also compares and contrasts the Amazon and Walmart platforms, aiming to help Amazon sellers quickly adapt to the new environment and diversify their business. It offers practical advice and insights to navigate Walmart's marketplace effectively and capitalize on new opportunities.

01/06/2026 Logistics Industry Insights
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Amazon Adjusts Meltable Item Policy Sellers Adapt Strategies

Amazon Adjusts Meltable Item Policy Sellers Adapt Strategies

Amazon's new removal policy for meltable products, affecting 450,000 ASINs, has drawn significant attention from sellers. The policy aims to improve customer experience but has sparked debate regarding double standards and justification. Sellers should adjust product selection strategies, optimize inventory management, strengthen risk management, and actively communicate with Amazon to address the challenges posed by these policy changes. Adapting to these new regulations is crucial for maintaining business continuity and minimizing potential losses.

12/31/2025 Logistics Industry Insights
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Amazon Enhances BSR Tool for Sellers

Amazon Enhances BSR Tool for Sellers

The Oulu plugin has been updated to version V1.5.8, designed to help Amazon sellers analyze BSR ranking data more efficiently and quickly identify potential bestsellers. New features include one-click access to top-ranked products, new products, newly listed products, and products with rising rankings. It also provides advanced filtering and historical data download capabilities, helping sellers deeply analyze competitor operation strategies, grasp market trends, and improve product selection and operational efficiency.

12/30/2025 Logistics Industry Insights
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Prologis Report Indicates Logistics Real Estate Demand Shift

Prologis Report Indicates Logistics Real Estate Demand Shift

The Prologis IBI Index indicates a turning point for logistics real estate demand in Q3, with net absorption, new leases, and project pipeline all surpassing the 2024 average. Companies are actively addressing trade uncertainties and optimizing operational efficiency. Tightening market supply suggests a new wave of growth. This positive shift reflects increased resilience and strategic adaptation within the logistics sector, signaling a potentially stronger performance in the coming quarters despite ongoing economic challenges.

01/07/2026 Logistics Industry Insights
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Echo Global Expands Mexico Crossborder Logistics Amid Supply Chain Changes

Echo Global Expands Mexico Crossborder Logistics Amid Supply Chain Changes

Echo expands its cross-border services to Mexico, establishing a new center and appointing a president. This move aims to meet growing customer demand by providing comprehensive freight forwarding solutions and improving transportation efficiency. The expansion will streamline supply chains and offer enhanced logistics capabilities within the Mexican market, further solidifying Echo's commitment to serving its clients' international shipping needs. The new infrastructure and leadership are expected to optimize operations and deliver superior service.

01/07/2026 Logistics
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Rongcheng Zhiyun Leads Smart Logistics Growth in 2025

Rongcheng Zhiyun Leads Smart Logistics Growth in 2025

Rongcheng Zhiyun achieved remarkable results in 2025, demonstrating significant accomplishments in technological innovation, industry recognition, green and low-carbon practices, lawful tax payment, and artificial intelligence applications. Guided by the "Seven New" principles, the company is committed to building a more efficient, lower-carbon, and interconnected new future for Chinese logistics. Rongcheng Zhiyun aims to lead the way in smart logistics through continuous improvement and innovation, contributing to a sustainable and technologically advanced logistics ecosystem.

12/30/2025 Logistics
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Amazon Sellers Guide Optimizing Listings Pricing Ads

Amazon Sellers Guide Optimizing Listings Pricing Ads

This article delves into the critical aspects of launching new products on Amazon, covering Listing optimization, pricing strategies, advertising campaigns, and account health maintenance. By providing practical guidance and data-driven insights, it empowers sellers to create best-selling products and stand out in the competitive Amazon marketplace. The focus is on actionable steps to improve visibility, drive sales, and build a strong foundation for long-term success with new product introductions.

01/15/2026 Logistics Industry Insights
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Amazons MK30 Drone Advances Prime Air Delivery Efforts

Amazons MK30 Drone Advances Prime Air Delivery Efforts

Amazon has unveiled its new MK30 drone, marking a new phase for its Prime Air service. The MK30 features improvements in range, environmental adaptability, safety, and noise reduction, and is planned for deployment in 2024. Despite facing regulatory hurdles and societal acceptance challenges, Amazon remains committed to enhancing speed, lowering costs, and expanding service reach through drone delivery. This endeavor aims to lead the logistics industry towards a more efficient and intelligent future.

01/16/2026 Logistics
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