Amazon Brand Registry Guide Helps Sellers Protect Trademarks

Amazon Brand Registry Guide Helps Sellers Protect Trademarks

This article provides Amazon sellers with a comprehensive practical guide to brand registry and trademark registration. It covers trademark registration methods, trademark name selection, trademark class selection, evidence of use preparation, the difference between TM and R marks, and the Amazon Brand Registry process, including FAQs. It emphasizes the strategic significance of brand registry, helping sellers efficiently complete brand registry and trademark registration, laying a solid foundation for their branding journey. This guide aims to streamline the process and address common challenges faced by sellers.

01/05/2026 Customs Knowledge
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Ebay Sellers Face IP Risks Risk Account Suspension

Ebay Sellers Face IP Risks Risk Account Suspension

This article provides a detailed interpretation of eBay's infringement penalty policies, including account freezing, restrictions, and suspensions of varying degrees. It delves into common infringement types such as image infringement, trademark infringement, and design infringement. Practical advice is offered to mitigate infringement risks, helping eBay sellers operate in compliance and avoid unnecessary losses. The guide emphasizes understanding eBay's policies and proactively taking steps to ensure listings and business practices adhere to them, ultimately contributing to a safer and more trustworthy marketplace for both buyers and sellers.

01/05/2026 Customs Knowledge
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Livestream Shopping Scams How to Spot Fake Discounts

Livestream Shopping Scams How to Spot Fake Discounts

Hangzhou Baohong Culture Media Co., Ltd. was fined for fabricating the original price of products during live streaming, exposing the common practice of 'raising prices before discounting' in e-commerce. Celebrities like Shu Chang and a subsidiary of Chow Tai Fook have also faced controversy for similar issues. Although regulatory authorities have introduced relevant regulations, the practice of fabricating original prices persists. Consumers should be rational, actively protect their rights, and jointly resist price fraud to create a healthy and orderly live streaming e-commerce environment.

01/05/2026 Logistics Industry Insights
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Keys to Crossborder Ecommerce Success Revealed

Keys to Crossborder Ecommerce Success Revealed

This paper explores common pitfalls in data-driven product selection for cross-border e-commerce sellers. It points out that blindly relying on data and engaging in homogeneous competition are key reasons for selection failure. The article emphasizes that data analysis should assist, not replace, decision-making. Sellers should integrate data insights with their own strengths to create differentiated innovations in order to stand out in the fierce market competition. A balanced approach combining data analysis with strategic thinking is crucial for successful product selection.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Face Challenges in Merging Seed Reviews

Amazon Sellers Face Challenges in Merging Seed Reviews

This article, from a data analyst's perspective, delves into the common reasons why Amazon seed reviews fail to share after merging variations. These reasons include inconsistencies across stores, categories, and brands, as well as operational errors. It provides actionable troubleshooting and optimization solutions with case studies, aiming to help sellers accurately attract traffic and improve conversions. The article also reminds sellers to pay attention to changes in platform policies. The goal is to provide practical guidance for maximizing the benefits of merged seed reviews.

01/04/2026 Logistics Industry Insights
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Amazon Germany Requires WEEE Compliance to Avoid Product Delistings

Amazon Germany Requires WEEE Compliance to Avoid Product Delistings

This article provides a detailed explanation of the WEEE registration number upload process on Amazon Germany. It addresses the compliance challenges faced by sellers, offering a clear operational guide and answers to frequently asked questions. The aim is to help sellers avoid product removal risks due to WEEE issues and ensure compliant operations in the German market. The guide covers the necessary steps for uploading the registration number and provides troubleshooting tips for common errors, ultimately helping sellers maintain a smooth and compliant presence on Amazon Germany.

01/04/2026 Logistics
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Meta Ads Guide Optimizing Campaigns for Traffic Growth

Meta Ads Guide Optimizing Campaigns for Traffic Growth

This article provides an in-depth analysis of the "Traffic" objective within the Meta Ads Manager, offering a comprehensive practical guide from campaign setup to performance tracking. It aims to help cross-border e-commerce sellers and marketers drive targeted traffic and improve conversions. The content covers detailed settings for campaign, ad set, and ad levels, as well as advanced optimization strategies and solutions to common problems. Learn how to effectively leverage Meta Ads to boost your website traffic and achieve your marketing goals.

01/04/2026 Logistics Encyclopedia
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Foreign Trade Firms Face Challenges in Building Independent Websites

Foreign Trade Firms Face Challenges in Building Independent Websites

This article delves into the three core pillars of independent website operation for foreign trade enterprises: website building, traffic generation, and conversion. Drawing on practical experience, it offers a detailed guide to avoid common pitfalls. It provides specific recommendations regarding the choice between building an in-house team and using a third-party operator, helping businesses efficiently build and operate successful independent websites. The guide aims to empower companies to navigate the complexities of independent website operation and achieve optimal results in the global market.

12/31/2025 Logistics Industry Insights
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Amazon Ads Enhances Organic Listings with Datadriven Strategies

Amazon Ads Enhances Organic Listings with Datadriven Strategies

This article addresses the common issue faced by Amazon sellers: advertising orders significantly outweighing organic orders. Through data analysis, it reveals that inaccurate keyword placement is a primary cause. Using the 'dog collar' category as an example, the article details how to classify and optimize keywords and proposes a reasonable advertising budget allocation strategy. It emphasizes that continuous data-driven optimization can effectively increase organic listing traffic and reduce over-reliance on advertising. The goal is to achieve a healthier balance between paid and organic sales.

12/31/2025 Logistics Industry Insights
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Amazon Ads Key Strategies to Optimize New Product Campaigns

Amazon Ads Key Strategies to Optimize New Product Campaigns

It's common for automatic campaigns to generate relevant but underperforming keywords during a new product launch on Amazon. This article advises sellers to remain calm, set a budget plan, and allow sufficient time for the campaign to run. Instead of blindly negating keywords, focus on optimizing the listing. Continuously monitor data and conduct A/B testing to improve ad performance and conversion rates. A strategic approach, patience, and data-driven optimization are key to turning around underperforming automatic campaigns during the crucial launch phase.

12/31/2025 Logistics Industry Insights
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