Kwai Advertisers Adopt Threetier Strategy for Better Results

Kwai Advertisers Adopt Threetier Strategy for Better Results

This article provides an in-depth analysis of the three-layer account structure (Account, Ad Group, Ad) within the Kwai advertising platform. It elaborates on the functional positioning, key settings, and practical applications of each layer. Through case study analysis, it offers advertisers systematic strategies for managing ad campaigns, improving placement efficiency, and enhancing overall performance. The focus is on providing actionable insights for optimizing Kwai ad spend and achieving better results in cross-border e-commerce.

01/21/2026 Customs Knowledge
Read More
Kwai Expands Business Advertising in Latin America Southeast Asia

Kwai Expands Business Advertising in Latin America Southeast Asia

This article provides an in-depth analysis of the Kwai for Business advertising platform, specifically targeting the Latin American and Southeast Asian markets. It offers a comprehensive guide for cross-border e-commerce businesses looking to tap into these emerging markets. The analysis covers user profiles, ad formats, cost analysis, and suitable seller types. It aims to empower businesses with the knowledge needed to effectively leverage Kwai's advertising capabilities and achieve success in these dynamic regions.

01/21/2026 Logistics Industry Insights
Read More
Kwais Global Brand Growth Strategies Face Compliance Hurdles

Kwais Global Brand Growth Strategies Face Compliance Hurdles

This article provides an in-depth analysis of the Kwai platform's features, user demographics, and advertising strategies. It also emphasizes the key aspects of compliance in cross-border operations. Aimed at cross-border e-commerce practitioners, this serves as a practical guide for expanding on Kwai, helping brands achieve growth targets on the platform while mitigating potential risks. It covers essential considerations for navigating the Kwai ecosystem and ensuring adherence to relevant regulations for successful international campaigns.

01/21/2026 Logistics Industry Insights
Read More
WCO Highlights Data Strategy and Trade Tools at June Meetings

WCO Highlights Data Strategy and Trade Tools at June Meetings

The World Customs Organization (WCO) Permanent Technical Committee (PTC) meeting focused on data strategy, emphasizing the future of data-driven customs management. The meeting approved several key tools, including the 'Study Report on Disruptive Technologies' and the 'Rail Transit Handbook,' which will be submitted to the Policy Commission and Council for approval. Furthermore, discussions covered e-commerce, pandemic response, and the circular economy. The meeting also saw the election of a new chairman and vice-chairman.

01/26/2026 Customs Knowledge
Read More
ERP Vendors Expand Beyond WMS to Full Business Solutions

ERP Vendors Expand Beyond WMS to Full Business Solutions

The role of ERP vendors is undergoing a profound transformation. They are no longer limited to providing WMS but are actively expanding into e-commerce, advanced analytics, and IoT applications. They aim to be comprehensive enablers of digital transformation for enterprises, helping them integrate business processes and improve operational efficiency and market competitiveness. They are becoming strategic partners, guiding businesses through the complexities of digital adoption and ensuring a seamless transition to a data-driven, interconnected future.

01/26/2026 Logistics Industry Insights
Read More
6 River Systems Upgrades Chuck Robot for Smarter Warehouses

6 River Systems Upgrades Chuck Robot for Smarter Warehouses

6 River Systems has significantly upgraded its Chuck collaborative mobile robot platform, enhancing capacity, safety, and ease of use. This aims to help warehouses improve efficiency, reduce costs, and address the challenges of e-commerce order growth and labor shortages. This upgrade solidifies Chuck's leading position in smart logistics, guiding the industry towards greater efficiency and intelligence. The improvements focus on optimizing workflows and providing a more user-friendly experience for warehouse staff, ultimately boosting productivity and streamlining operations.

01/26/2026 Logistics
Read More
Lightbulbscom Boosts Peak Season Efficiency Without New Hires

Lightbulbscom Boosts Peak Season Efficiency Without New Hires

LightBulbs.com successfully navigated peak season shipping surges without adding staff by integrating shipping and dimensioning solutions. Key strategies included adopting a multi-carrier platform, automated dimensioning technology, real-time shipping tracking, and improper charge identification/recovery mechanisms. This case study offers valuable insights for e-commerce businesses seeking to optimize logistics operations, improve efficiency, and reduce costs. By leveraging these technologies, LightBulbs.com streamlined their processes and maintained a high level of service despite increased order volume.

01/26/2026 Logistics
Read More
Werner Enterprises Expands Into Lastmile Delivery Sector

Werner Enterprises Expands Into Lastmile Delivery Sector

Werner Enterprises has launched Werner Final Mile, officially entering the "last mile" market. Leveraging its extensive network, abundant resources, and advanced technology, Werner aims to provide customers with efficient and convenient delivery services and enhance customer experience. This move intensifies competition in the "last mile" market, signaling more innovation and transformation in the field. Werner's entry is expected to put pressure on existing players and drive further advancements in delivery solutions for e-commerce and other industries.

01/26/2026 Logistics
Read More
Key Strategies to Reduce Japan FBA Fees for Sellers

Key Strategies to Reduce Japan FBA Fees for Sellers

This article provides an in-depth analysis of various fee structures associated with Japan FBA. It offers practical cost optimization strategies covering aspects such as product dimensions, fee categories, product types, promotions and returns, as well as packaging and transportation. The aim is to help sellers reduce costs, improve profit margins, and succeed in the cross-border e-commerce market in Japan. By understanding these key areas, businesses can effectively manage their FBA expenses and enhance their overall profitability.

01/26/2026 Logistics Encyclopedia
Read More
US Air Freight Speed Cost and Customs Challenges

US Air Freight Speed Cost and Customs Challenges

This article provides a detailed analysis of US air freight, covering its transit time, costs, customs declaration and clearance processes. It addresses frequently asked questions, aiming to help readers gain a comprehensive understanding of US air freight, choose appropriate transportation methods, reduce shipping costs, and successfully complete international trade. The analysis explores key considerations for businesses involved in cross-border e-commerce and international logistics relying on air freight solutions to and from the United States.

01/26/2026 Logistics Encyclopedia
Read More