Chinese Electronics Brands Expand in North America Through Partnerships
Entering the North American market directly to challenge retail giants like Walmart and Target presents significant difficulties for Chinese electronics brands. Anker's success suggests a more prudent approach: first, build reputation through Amazon, then validate offline potential via specialized channels like Best Buy. Establishing a localized team and penetrating comprehensive retailers with a curated product selection, coupled with ongoing marketing efforts, offers a more secure and effective path to market entry and sustained growth in the North American market.
