Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon Adds Store Links to Brand Video Ads for Better Engagement

Amazon is upgrading its video ads, allowing direct links to brand stores and sub-pages. This update aims to help sellers refine their operations, improve brand awareness, and boost sales. By enabling direct navigation to specific product pages or brand sections, Amazon empowers sellers to create more targeted and effective campaigns. This enhancement facilitates a more seamless shopping experience for customers and provides sellers with greater control over their brand presence and marketing strategies within the Amazon ecosystem.

01/05/2026 Logistics Industry Insights
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Amazon Updates FBA Inventory Rules for 2026 Affecting Sellers

Amazon Updates FBA Inventory Rules for 2026 Affecting Sellers

Amazon FBA policies are undergoing significant changes! Effective March 31, 2026, the shared inventory program will be discontinued, and labeling rules will be reformed. Brand sellers meeting specific criteria can be exempt from labeling, while non-brand sellers will be required to apply Amazon labels. This article provides a detailed interpretation of the new regulations and offers strategies to navigate these changes smoothly. Stay informed and prepared to adapt your FBA operations to the evolving Amazon landscape.

01/26/2026 Logistics
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Amazon Sellers Gain Edge with Proactive FBA Inventory Alerts

Amazon Sellers Gain Edge with Proactive FBA Inventory Alerts

Amazon FBA sellers often struggle with inventory management. This article provides a detailed analysis of how to set up Amazon FBA inventory alerts and offers a range of inventory management strategies. The goal is to help sellers accurately monitor sales trends, avoid stockouts or overstocking, and ultimately improve the profitability of their FBA business. By implementing these strategies, sellers can gain better control over their inventory and optimize their operations for maximum efficiency and profitability within the Amazon marketplace.

02/03/2026 Logistics Encyclopedia
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Amazons Automotive Aftermarket Growth Datadriven Strategies

Amazons Automotive Aftermarket Growth Datadriven Strategies

This article provides an in-depth analysis of the Amazon auto parts market, including current trends, best-selling categories, and consumer preferences, emphasizing the importance of precise fitment. By leveraging data-driven product selection strategies, a comprehensive vehicle fitment database, and professional customer service, sellers can differentiate themselves in the highly competitive Amazon auto parts marketplace. Success hinges on understanding customer needs and providing accurate product information, ultimately leading to increased sales and customer satisfaction within the Amazon ecosystem.

02/03/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Strategic Category Node Optimization

Amazon Sellers Gain Edge with Strategic Category Node Optimization

This article provides an in-depth analysis of Amazon category node strategies, emphasizing the importance of precise targeting. It details methods for modifying and adding category nodes while cautioning sellers against non-compliant practices and sharing reporting techniques. Ultimately, the article returns to the fundamentals of Amazon operations, stressing the importance of solid groundwork for sellers to stand out in a competitive market. Understanding and correctly utilizing category nodes is crucial for improved product visibility and discoverability on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon Sellers Advised to Leverage Customer Feedback for Performance

Amazon sellers can proactively monitor and respond to feedback in "Voice of the Customer" to identify issues in products and operations and take corrective actions, reducing the risk of performance deterioration. Emphasize documenting improvement measures through "Take Action" to demonstrate a proactive approach to problem-solving to Amazon, which helps maintain good seller performance. By actively addressing customer concerns and showcasing improvements, sellers can safeguard their account health and improve overall customer satisfaction on the Amazon platform.

12/30/2025 Logistics Industry Insights
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Amazons Seller Safety Net Sparks Debate Over Effectiveness

Amazons Seller Safety Net Sparks Debate Over Effectiveness

Amazon introduced the "Account Health Assurance Program," promising high Account Health Rating sellers who cooperate in resolving issues will be exempt from account suspension. However, strict conditions and the final interpretation rights held by Amazon make small and medium-sized sellers hesitant about this program. Compliance operation and improving their own strength are the fundamental guarantees for sellers' long-term development on Amazon. The program's benefits are limited, and sellers should focus on building sustainable businesses.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Urged to Register Copyrights for Bestselling Products

Amazon Sellers Urged to Register Copyrights for Bestselling Products

Copyright registration in the US is crucial for protecting intellectual property and enhancing brand trust on Amazon. This article details the importance, process, costs, and key considerations for copyright registration. It aims to help you safeguard your best-selling products and stand out in the competitive Amazon marketplace. Registering your copyright can prevent infringement and provide legal recourse, contributing to a more secure and profitable Amazon business. Consider it an investment in your brand's long-term success.

02/05/2026 Customs Knowledge
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Amazon US Girls Fashion Trends Key Styles and Insights

Amazon US Girls Fashion Trends Key Styles and Insights

This article delves into the trending styles in girls' fashion on Amazon US, focusing on personalization, sustainability, and comfort. It provides a practical shopping guide, covering aspects like quality, sizing, and safety. Furthermore, it shares Amazon operation strategies to help sellers create best-selling products and answers frequently asked questions. The guide aims to equip sellers with the knowledge to navigate the competitive landscape and capitalize on current trends in the girls' fashion category on Amazon.

02/05/2026 Logistics Encyclopedia
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Amazon Expands Satellite Warehouses to Ease Seller Storage Crunch

Amazon Expands Satellite Warehouses to Ease Seller Storage Crunch

Amazon sellers are facing the challenge of sudden drops in storage capacity. Amazon STAR (Satellite Warehouse) and AWD (Amazon Warehousing & Distribution) are becoming effective options for sellers to overcome capacity bottlenecks and achieve peak season sales goals. By flexibly utilizing satellite warehouses, sellers can effectively alleviate warehousing pressure and optimize inventory management. These solutions offer alternatives to navigate storage constraints and ensure sufficient stock for increased demand during peak periods, ultimately supporting sales growth and customer satisfaction.

01/22/2026 Logistics
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