Amazon Revamps Legacy Products with New Marketing Strategy

Amazon Revamps Legacy Products with New Marketing Strategy

This article delves into the advertising strategies for reactivating old products on Amazon through off-Amazon promotion. It emphasizes the importance of conversion rates and details the application of Code mode, adjustments to on-Amazon advertising, and keyword negation techniques. By synergizing off-site traffic generation with on-site conversion optimization, this approach helps sellers revitalize old products and achieve sales growth. The article provides practical insights into leveraging external traffic to boost internal performance and ultimately increase revenue for established product listings.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Sellers Use Offplatform Traffic to Improve Rankings

Amazon Sellers Use Offplatform Traffic to Improve Rankings

This article delves into how new Amazon products can rapidly improve their organic keyword ranking to the top three pages through off-Amazon traffic. It details the strategies, steps, and precautions for off-Amazon promotion, emphasizing the importance of stable traffic, conversion rate optimization, ranking control, and price advantages. The aim is to help sellers overcome traffic bottlenecks and create best-selling products. The article provides practical guidance on leveraging external sources to boost visibility and drive sales on Amazon.

01/05/2026 Logistics Industry Insights
Read More
Global Air Freight Faces Delays from Customs Cutoff Times

Global Air Freight Faces Delays from Customs Cutoff Times

This article provides an in-depth analysis of the differences between cut-off time and customs clearance cut-off time in international air freight. It clarifies their target audience, operational purposes, chronological order, and the consequences of delays. Furthermore, it elaborates on the obligations of different responsible parties. Understanding these crucial time-sensitive nodes helps prevent cargo delays and ensures the smooth operation of international air freight. Mastering these key timelines is crucial for avoiding delays and ensuring successful international air transport.

01/29/2026 Logistics Encyclopedia
Read More
Fedex Freight Names Smith and Martin to Lead LTL Spinoff

Fedex Freight Names Smith and Martin to Lead LTL Spinoff

FedEx Freight is slated to be spun off in June 2026, with Smith appointed as CEO and Martin as Chairman. The spin-off aims to improve efficiency and unlock value for shareholders. However, the newly independent company will likely face challenges related to operational costs and the transition process. The separation is intended to allow FedEx Freight to operate more nimbly and focus on its core less-than-truckload business, but careful management will be crucial to ensure a smooth and successful transition.

01/20/2026 Logistics Industry Insights
Read More
Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
Read More
Guide to Costsaving Ocean Bill of Lading Amendments

Guide to Costsaving Ocean Bill of Lading Amendments

This article provides a detailed interpretation of the process, costs, and precautions for amending ocean bills of lading. It offers practical guidance for different scenarios, such as before/after the cut-off date and original/telex release, helping you efficiently handle B/L information errors and avoid extra costs and customs clearance delays. Key takeaways: Free amendment before the cut-off date, ensure all changes are made at once, insure returned original B/Ls, and strictly match L/C settlement requirements.

02/06/2026 Document Interpretation
Read More
Kaytas Wins Trademark Case Bolstering Pet Nutrition Brands

Kaytas Wins Trademark Case Bolstering Pet Nutrition Brands

Guangdong Zhongchong's "Ketascade" pet nutritional products were subjected to trademark infringement through "scratch-off code sales." The company successfully defended its rights through legal channels. This case highlights the harm that "scratch-off code" chaos poses to brands and consumers. It provides a reference for brand protection in the pet nutritional product industry, emphasizing the importance of strengthening intellectual property protection, establishing a comprehensive traceability system, and actively defending rights. The aim is to build a healthy and orderly market environment.

01/23/2026 Logistics Industry Insights
Read More
San Luis Obispo Airport Expands Flight Options Services

San Luis Obispo Airport Expands Flight Options Services

San Luis County Regional Airport (SBP) is located in California and offers a wide range of flight options. Equipped with two excellent runways, the airport is dedicated to providing efficient and convenient travel services for passengers. Whether for business or leisure travel, it is an ideal departure point.

09/15/2025 Airport Codes
Read More
100 Usds Purchasing Power in Mexican Pesos Declines

100 Usds Purchasing Power in Mexican Pesos Declines

The current exchange rate shows that 100 USD can be converted to approximately 1854.26 Mexican Pesos. This information is crucial for planning your travel budget, helping you spend more efficiently in Mexico. Understanding exchange rate fluctuations will enhance your travel experience and ensure effective use of your funds.

08/10/2025 Exchange Rate Query
Read More
Tokua Airport Gateway to Rabaul Papua New Guinea

Tokua Airport Gateway to Rabaul Papua New Guinea

This article analyzes the evolution of the Rabaul airport code in Papua New Guinea, pointing out that the former Rabaul Airport (RAB) has been abandoned and replaced by Tokua Airport (GIZ). It emphasizes the importance of using the correct airport code GIZ when planning travel to Rabaul and provides practical travel tips. Using the old RAB code will lead to incorrect bookings. Therefore, travelers should always verify they are booking flights to Tokua Airport using the GIZ code to ensure a smooth and accurate travel experience.

01/22/2026 Airport Codes
Read More