Amazon Ads Leveraging Negative Keywords for Better Traffic

Amazon Ads Leveraging Negative Keywords for Better Traffic

This article delves into the strategies and techniques of Amazon negative keywords, emphasizing the importance of precise negation. By analyzing two scenarios of underperforming keywords, it proposes targeted negation solutions. It also elaborates on how to avoid the chain reaction of negating ads and how to choose the appropriate negative match types. The aim is to help sellers optimize advertising campaigns, improve traffic, and boost conversions by effectively utilizing negative keywords and refining their PPC approach.

01/05/2026 Logistics Encyclopedia
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Shopify Sellers Gain Traffic Sales in 3day Guide

Shopify Sellers Gain Traffic Sales in 3day Guide

This article shares practical experience on how new Shopify sellers can achieve their first sales within three days, emphasizing the importance of traffic generation. It details strategies and techniques for various traffic channels, including Facebook Ads, SEO, video marketing, influencer marketing, and Google Ads. It encourages sellers to start with small budgets, continuously test, and optimize to find the most suitable traffic methods for their independent website. Ultimately, the goal is to achieve success in running their own online store.

02/11/2026 Logistics Industry Insights
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Pinduoduo Adopts OCPX Strategy to Boost Organic Traffic

Pinduoduo Adopts OCPX Strategy to Boost Organic Traffic

This article shares a practical method for leveraging organic traffic at a low cost through Pinduoduo's Custom Scenario OCPX campaigns. Based on existing basic sales and a stable ROI OCPX campaign, this method involves creating a new, low-priced custom scenario campaign to capture free traffic entrances. This strategy aims to significantly increase organic traffic by strategically bidding on relevant placements and keywords at a reduced cost, ultimately boosting overall store visibility and sales without relying solely on paid advertising.

02/11/2026 Logistics Industry Insights
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US Rail Freight Traffic Drops Amid Economic Slowdown

US Rail Freight Traffic Drops Amid Economic Slowdown

Data from the Association of American Railroads show that U.S. rail freight and intermodal traffic decreased year-over-year for the week ending April 23rd. Performance varied across sectors, with car and parts and farm products shipments increasing, while coal, grain, and metallic ores declined. Multiple factors contributed to the overall downturn. The industry needs to address challenges through transformation and innovation, capitalizing on opportunities presented by economic recovery and technological advancements to achieve sustainable development.

02/11/2026 Logistics
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US Rail Freight Intermodal Traffic Decline AAR Report

US Rail Freight Intermodal Traffic Decline AAR Report

U.S. rail freight volume and intermodal traffic decreased year-over-year for the week ending June 11th. Automobiles and farm products saw increases, while grain and coal declined. Multiple factors are influencing the rail freight market. The AAR (Association of American Railroads) report highlights these trends, reflecting shifts in demand across various commodity sectors and the broader economic landscape impacting transportation.

02/11/2026 Logistics
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US Rail Freight Container Traffic Up Coal Declines

US Rail Freight Container Traffic Up Coal Declines

According to the Association of American Railroads, the U.S. rail freight market showed mixed signals for the week ending October 14th. Container traffic experienced strong growth year-over-year, while traditional bulk commodities like coal continued to decline. Year-to-date figures present a mixed picture, indicating both challenges and opportunities for the rail freight market in the future. The container segment's strength is contrasted by the weakness in coal, highlighting the evolving dynamics of the industry.

02/11/2026 Logistics
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US Rail Freight Carloads Rise Intermodal Traffic Slows

US Rail Freight Carloads Rise Intermodal Traffic Slows

According to the Association of American Railroads, total U.S. rail traffic decreased year-over-year for the week ending August 19th. Carload volume saw a slight decline, but shipments of commodities like automobiles, coal, and petroleum increased. Intermodal container and trailer traffic experienced a significant drop. Cumulative data for 2023 shows a slight increase in carload volume, but intermodal continues to face pressure. The rail freight market is facing both challenges and opportunities, requiring transformation and upgrades.

02/11/2026 Logistics
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Ozon Shares Strategies to Increase Traffic and Sales

Ozon Shares Strategies to Increase Traffic and Sales

Many sellers struggle with zero traffic on their Ozon stores. This article analyzes the reasons for traffic shortage from three perspectives: product competitiveness, search visibility, and data analysis. It provides corresponding solutions, including differentiating products, optimizing search titles and listings, and continuously fine-tuning operational strategies based on data feedback. The aim is to help sellers unlock the secret to explosive order growth on the Ozon platform. By focusing on these key areas, sellers can improve their store's performance and attract more customers.

02/12/2026 Logistics Encyclopedia
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XHERO Faces Backlash Over traffic Grafting Marketing Strategy

XHERO Faces Backlash Over traffic Grafting Marketing Strategy

Glacier Network's 'X-HERO' employed a 'grafting' marketing strategy, embedding casual mini-game copies to attract users. While this temporarily boosted downloads and topped charts in several countries, it also sparked user experience controversies. Experts advise manufacturers to use sub-gameplay marketing cautiously, precisely target users, optimize guidance, and value feedback. Ultimately, focusing on game quality is crucial for long-term development. This approach, while initially successful, highlights the importance of balancing innovative marketing with a positive and sustainable user experience.

02/12/2026 Logistics Industry Insights
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Amazon Sellers Boost Organic Traffic for Lowcost Goods

Amazon Sellers Boost Organic Traffic for Lowcost Goods

This article focuses on operating low Average Order Value (AOV) products on Amazon. It explains how to achieve the conversion from paid traffic to organic traffic by optimizing product quality and refining advertising campaigns. Furthermore, it provides individual sellers with a cost-effective and efficient product selection strategy to help them stand out in a highly competitive market. The strategies aim to empower sellers to succeed with low-priced items by maximizing visibility and minimizing acquisition costs.

02/02/2026 Logistics Industry Insights
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