Thomasnet Offers Guide to Lead Generation in North American Industrial Sector

Thomasnet Offers Guide to Lead Generation in North American Industrial Sector

This article details how to effectively leverage ThomasNet, a long-established North American industrial sourcing platform, for customer acquisition. It outlines a three-step process: precise searching, refined filtering, and proactive contacting, to help B2B companies identify target customers and expand into the North American market. The article also shares ThomasNet platform usage tips and suggests further reading on B2B cross-border e-commerce, aiming to empower businesses to succeed in the North American market. It provides practical guidance for generating leads and building relationships within the industrial sector.

12/29/2025 Logistics Industry Insights
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Qianhai Wanfang Adopts Tech to Compete in South China Logistics

Qianhai Wanfang Adopts Tech to Compete in South China Logistics

Qianhai Wanfang Supply Chain leverages technology to empower cross-border logistics, focusing on the South China market and providing international dedicated lines and overseas warehousing services. Its strengths lie in customized solutions and an efficient logistics management system. However, it faces challenges in global network coverage and peak season delivery times. For cross-border e-commerce sellers in South China, Qianhai Wanfang is a worthwhile partner to consider. They offer tailored solutions and manage logistics efficiently, but expanding their global reach and improving peak season performance are areas for improvement.

12/29/2025 Logistics
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Amazon Sellers Struggle With Rising Ad Costs Lower Profits

Amazon Sellers Struggle With Rising Ad Costs Lower Profits

This paper delves into why some Amazon sellers experience diminishing returns on advertising spend within specific categories. By analyzing category characteristics such as traffic concentration and keyword purchase intent, using the Ring Light as a case study, it proposes a gradual growth strategy for mid-tier sellers and a multi-listing strategy for top-tier sellers. The study introduces the "Keyword Blocking Coefficient" as a key metric to help sellers develop more precise and efficient advertising strategies, ultimately maximizing profits. This aims to provide actionable insights for optimizing ad performance and improving ROI.

12/29/2025 Logistics Industry Insights
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Ecommerce Sellers Urged to Use Data for Product Selection

Ecommerce Sellers Urged to Use Data for Product Selection

Choosing the right products is the initial challenge for new cross-border e-commerce independent website sellers. This article delves into common subjectivity traps in product selection, emphasizing the importance of data-driven decision-making. It proposes understanding target market culture and conducting thorough market research to avoid subjectivity. The aim is to help sellers select products scientifically, improve success rates, and prevent issues like inventory backlog and wasted marketing expenses. By focusing on data and market understanding, sellers can make informed choices and increase their chances of building a profitable online business.

12/29/2025 Logistics Encyclopedia
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Halloween Spending Rises Despite Inflation Boosting Ecommerce

Halloween Spending Rises Despite Inflation Boosting Ecommerce

Despite inflation, consumer enthusiasm for Halloween spending remains strong. Cross-border e-commerce businesses should pay attention to trends in decision-making cycles, product demand, shopping times, and sources of inspiration. By implementing strategies such as store revamps, product selection and logistics optimization, social media engagement, content marketing, and promotional activities, businesses can capitalize on the "buy more when feeling poor" consumer psychology and tap into the lucrative Halloween market. Understanding these trends and adapting accordingly is crucial for success in the cross-border Halloween e-commerce landscape.

10/20/2025 Logistics Industry Insights
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Amazon Seller Gets Prison for Milliondollar Shipping Fraud

Amazon Seller Gets Prison for Milliondollar Shipping Fraud

Chinese seller Yeung exploited vulnerabilities on the Amazon platform, amassing millions of dollars through an empty package scam, ultimately resulting in a prison sentence and substantial fines. The case highlights the risks within e-commerce platforms and the phenomenon of some sellers attempting to profit through illegal means. Amazon has taken action to combat fraudulent transactions. The industry should strengthen compliance and jointly maintain a healthy market environment. This case serves as a cautionary tale for all e-commerce participants, emphasizing the importance of ethical practices and platform security.

12/31/2025 Logistics Industry Insights
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6thstreetcom Pioneers Phygital Retail in Middle East Ecommerce

6thstreetcom Pioneers Phygital Retail in Middle East Ecommerce

6thStreet.com is a leading fashion e-commerce platform in the Middle East. It integrates online and offline channels, personalized recommendations, KOL live streaming, and self-built delivery to create unique advantages and lead the industry's development. By blending the digital and physical worlds, 6thStreet.com offers a seamless shopping experience. Its omnichannel approach ensures customers can engage with the brand across various touchpoints, enhancing convenience and satisfaction. The platform's focus on innovation and customer-centricity positions it as a key player in the rapidly evolving Middle Eastern retail landscape.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Boost Sales with Brand Video Ads

Amazon Sellers Boost Sales with Brand Video Ads

In the highly competitive Amazon advertising landscape, brand promotion videos are crucial for standing out. This article reveals how to leverage personalized ads, optimize video assets, and build an exceptional brand image to drive sales growth. It emphasizes key considerations such as video aspect ratio, language, event dates, and ad copy. By paying attention to these details, sellers can effectively differentiate themselves and achieve success in the competitive Amazon marketplace. The focus is on creating compelling video content that resonates with target audiences and ultimately boosts brand visibility and sales.

12/31/2025 Logistics Industry Insights
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AI Cuts Costs for Amazon Sellers Jihong Case Study

AI Cuts Costs for Amazon Sellers Jihong Case Study

This article analyzes the application of ChatGPT in Amazon product selection and advertising, using Jihong Co., Ltd. as an example. From the perspective of a data analyst, it assesses the potential impact of AI on operational roles. The conclusion is that ChatGPT is more suitable as an auxiliary tool, and human-machine collaboration will be the mainstream model for future Amazon operations. It highlights the importance of leveraging AI to enhance, not replace, human expertise in navigating the complexities of Amazon's marketplace and optimizing cross-border e-commerce strategies.

12/31/2025 Logistics Industry Insights
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Amazon Boosts CTR for Overseas Brands with Optimized Bullet Points

Amazon Boosts CTR for Overseas Brands with Optimized Bullet Points

This article delves into optimization strategies for Amazon bullet points, focusing on how overseas brand sellers can effectively improve click-through and conversion rates through keyword optimization, key information refinement, and persuasive copywriting. It also explores the use of symbols and formatting, infringement risk avoidance, and A+ page creation. The aim is to help sellers create more attractive, informative, and persuasive bullet points, ultimately standing out in the competitive Amazon marketplace. This includes practical tips and actionable advice for crafting compelling bullet points that resonate with potential customers.

12/31/2025 Logistics Encyclopedia
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