Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunyas Directtoconsumer Model Elevates Luxury Loungewear

Lunya reshaped the high-end sleepwear market with its concept of "fashionable loungewear." Through material innovation, stylish designs, integrated online and offline channels, and precise marketing, Lunya successfully built a DTC brand with annual revenue exceeding $35 million. Its experience provides valuable lessons for Chinese home goods sellers going global, including precise positioning, product innovation, channel integration, targeted marketing, and data-driven approaches. These strategies are crucial for success in the competitive international market and can help brands establish a strong presence and achieve sustainable growth.

01/23/2026 Logistics Industry Insights
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Global Airports Boost Safety with Iatas NOTAM Training Program

Global Airports Boost Safety with Iatas NOTAM Training Program

The International Air Transport Association (IATA) introduces a specialized NOTAM Originator training course for airport personnel, aiming to enhance airport operational safety and efficiency. The course covers AIS fundamentals and NOTAM issuance management regulations. Through online virtual classrooms, interactive teaching, and practical exercises, it helps participants master the professional skills of a NOTAM originator, ensuring aviation safety. This training equips airport staff with the knowledge and abilities to effectively manage and disseminate critical information, contributing to a safer and more efficient air transport environment.

01/20/2026 Logistics Encyclopedia
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Global Guide to Fuel Efficiency Standards Unveiled

Global Guide to Fuel Efficiency Standards Unveiled

This tool provides an online fuel efficiency unit conversion service, supporting quick conversion between units such as kilometers per liter, liters per 100 kilometers, miles per US gallon, and miles per Imperial gallon. It aims to solve the unit conversion problems encountered by users in cross-border trade, vehicle performance evaluation, and fuel cost control, thereby improving efficiency and decision-making quality. This tool is designed to provide a convenient and accurate solution for anyone dealing with fuel efficiency calculations across different measurement systems.

01/20/2026 Logistics Encyclopedia
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Global Customs Labs Share Pandemic Best Practices

Global Customs Labs Share Pandemic Best Practices

Facing the global challenges of the COVID-19 pandemic, the World Customs Organization (WCO)'s network of customs laboratories, the BRLR, held an online meeting to share experiences and best practices, and to discuss how to better support its members. The meeting highlighted the challenges faced by the BRLR during the pandemic, shared best practices such as optimizing laboratory processes, developing rapid detection methods, and strengthening information sharing. It also looked forward to the vision of building a stronger global customs laboratory network in the future.

01/26/2026 Customs Knowledge
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Amazon Expands European Warehouses for Faster Deliveries

Amazon Expands European Warehouses for Faster Deliveries

To enhance its Prime Now service, Amazon plans to establish 1,300 small warehouses across Europe, aiming to fulfill its promise of “one-hour delivery.” This initiative seeks to solidify its leading position in the e-commerce market and maintain competitiveness in the rapid delivery sector. By expanding its infrastructure, Amazon intends to provide consumers with a more convenient and faster shopping experience, further driving customer satisfaction and loyalty. The strategic investment underscores Amazon's commitment to innovation and customer-centricity in the increasingly competitive online retail landscape.

01/26/2026 Logistics
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Guide to Effective B2B Content Marketing Strategies

Guide to Effective B2B Content Marketing Strategies

B2B content marketing faces challenges such as content creation difficulties and differing marketing logic. This article provides a practical guide, including collaborative Blog creation involving operations and technology, customized solution presentations, customer case endorsements, white paper professional image building, and email marketing strategies. It helps B2B companies seize digital marketing opportunities by offering actionable insights into crafting compelling content and distributing it effectively to reach target audiences and drive business growth. The strategies aim to overcome common hurdles and establish a strong online presence.

02/12/2026 Logistics Industry Insights
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Lovelywholesale Thrives with Targeted Marketing Platform Strategy

Lovelywholesale Thrives with Targeted Marketing Platform Strategy

LovelyWholesale (LW), a women's fashion brand, achieved a remarkable turnaround by becoming a top performer in its category within six months. This success is attributed to its precise market positioning targeting Latina housewives, excellent customer service, and proactive expansion across multiple channels, including TikTok Shop, TEMU, and SHEIN. LW's strategy emphasizes meticulous operations, keen awareness of market trends, and a strong commitment to product quality. The brand's focused approach allowed it to quickly gain traction and establish a strong presence in the competitive online fashion market.

02/12/2026 Logistics Industry Insights
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Google Search Console Updates Boost Global SEO Strategies

Google Search Console Updates Boost Global SEO Strategies

Overseas search marketing focuses on upgrading GSC reports and optimizing rich snippets, including Rich Answers, Products reports, hotel search experience, and handling spam backlinks. Key areas of improvement involve leveraging GSC data to enhance visibility and user engagement in international search results. This includes optimizing for structured data to improve rich snippet display, monitoring product performance, and ensuring a positive user experience, especially in the travel and hospitality sectors. Effective management of backlinks is also crucial for maintaining a clean and trustworthy online presence.

02/12/2026 Customs Knowledge
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Tmalls Double 11 Sees Surge in Pet Supplies Spending

Tmalls Double 11 Sees Surge in Pet Supplies Spending

The fifth-day sales report of pet supplies on Tmall's Double 11 reveals the booming pet economy. KaiRuiSi, Myfoodie, and Crazy Puppy remain the top three brands in overall sales. Various sub-categories also showcase impressive store sales. The report highlights trends such as high brand concentration, strong demand for niche products, the rise of health-conscious consumption, and the increasing importance of online channels. These insights underscore the dynamic growth and evolving consumer preferences within the pet market during the Double 11 shopping festival.

02/11/2026 Logistics Industry Insights
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Jdcom Nielsen Pet Food Growth Driven by User Lifecycle Strategies

Jdcom Nielsen Pet Food Growth Driven by User Lifecycle Strategies

JD.com and Nielsen jointly released a report revealing key strategies for user lifecycle operations in the pet food industry. The report highlights online growth trends, O2O and community store opportunities, and the application value of user lifecycle theory. Through big data analysis, the report points out that user acquisition and reactivation are crucial, emphasizing the conversion potential of Toutiao (ByteDance) touchpoints and lower-tier markets, providing precise operational guidance for brands. This helps brands optimize their marketing efforts and improve customer retention throughout the entire customer journey.

02/11/2026 Logistics Industry Insights
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