Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Tekhnonicol Achieves 150 Ad ROI Growth with Crmmetrica Integration

Russian construction materials giant, TechnoNICOL, integrated its CRM with Yandex Metrica to connect online and offline sales data. By optimizing for “offline application” conversions, they achieved a 150% increase in revenue from Yandex Direct advertising. This data integration allowed them to keep customer acquisition costs within a reasonable range and significantly improve their advertising ROI. The unified view of customer interactions across channels enabled more effective targeting and campaign optimization, leading to substantial business growth.

02/05/2026 Logistics Industry Insights
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Traditional Businesses Adapt to Ecommerce Boom

Traditional Businesses Adapt to Ecommerce Boom

JueWei Food's losses serve as a warning for traditional offline retail, highlighting e-commerce transformation as crucial for survival. The new e-commerce reconstructs the relationship between consumers, products, and channels, making online-offline integration a trend. The instant retail market holds immense potential, and a digital mindset is key to successful transformation. Businesses should develop e-commerce strategies, optimize products and services, and embrace new technologies to secure a competitive advantage in the future.

02/05/2026 Logistics Industry Insights
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Customs Group Strengthens Global Trade Ties

Customs Group Strengthens Global Trade Ties

The online annual meeting of the Customs Representatives Association on January 26, 2021, marked its revitalization. WCO Secretary General Kunio Mikuriya congratulated the association's revival, emphasizing the importance of collaboration with customs commissioners. The association aims to modernize, strengthen internal connections, deepen cooperation with the WCO, raise awareness, expand services, build a "customs family" concept, promote global customs cooperation, and address trade challenges. It envisions a more efficient and secure future for international trade.

02/05/2026 Customs Knowledge
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US Ecommerce Firms Optimize Crossborder Logistics Address Translation

US Ecommerce Firms Optimize Crossborder Logistics Address Translation

This article delves into Amazon US address translation and international logistics services, analyzing key factors influencing cross-border transportation costs and delivery times, and proposing optimization strategies. It also addresses frequently asked questions, aiming to help Chinese consumers engage in cross-border online shopping more efficiently and conveniently. The analysis focuses on practical solutions to common challenges faced when shipping from the US to China, providing insights for improved logistics management and reduced shipping expenses.

02/05/2026 Logistics
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American Airlines Expands Hong Kong Cargo Routes with Boeing 777 Flights

American Airlines Expands Hong Kong Cargo Routes with Boeing 777 Flights

American Airlines operates a dedicated Hong Kong cargo route using Boeing 777 direct flights, three times a week, significantly reducing transit times and minimizing cargo damage risks. Collaborating with customs for expedited clearance, it offers online tracking and door-to-door service, particularly suitable for electronics, medical equipment, and high-value fresh produce. This service accelerates US-Hong Kong trade by providing a faster and more reliable logistics solution, improving efficiency and reducing potential delays.

02/05/2026 Logistics
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Taiwan Strait Shipping Boosts Crossborder Ecommerce Efficiency

Taiwan Strait Shipping Boosts Crossborder Ecommerce Efficiency

Taiwan Sea Freight Express Line combines the low cost of sea freight with the high efficiency of express delivery, providing cross-border e-commerce with an economical and efficient logistics option. It boasts advantages such as low cost, fast delivery, and large capacity. It also offers convenient services like door-to-door delivery and online tracking. Suitable for transporting large quantities of goods, it serves as a vital logistics channel connecting mainland China and Taiwan.

02/06/2026 Logistics Encyclopedia
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WCO Scholarship Program Trains Future Customs Leaders

WCO Scholarship Program Trains Future Customs Leaders

The World Customs Organization (WCO) Scholarship Program aims to enhance the professional skills and leadership abilities of customs officials from developing countries, fostering the reform and modernization of their national customs systems. The program includes online learning, intensive training, and field visits, providing participants with opportunities to interact with international customs leaders and learn advanced practices, ultimately contributing to global customs development. The scholarship supports building a strong customs workforce and promoting effective international collaboration.

02/06/2026 Customs Knowledge
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Gambia Strengthens Border Security to Boost Trade

Gambia Strengthens Border Security to Boost Trade

With the support of the World Customs Organization, Gambia is advancing its coordinated border management program. Through online and offline training, and international exchange cooperation, the country is building a standardized framework and strengthening inter-agency cooperation. The aim is to improve border management capabilities, facilitate trade, and create a safer and more efficient border environment. This initiative ultimately seeks to enhance national competitiveness by streamlining processes and fostering a more secure trade landscape.

02/06/2026 Customs Knowledge
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The Future Choice for Enhancing Cold Chain Logistics Management

The Future Choice for Enhancing Cold Chain Logistics Management

Cold chain logistics is a critical component of global trade, ensuring the safety and quality of perishable goods throughout transportation. With the help of the Captain Peter assistant and the remote container management system, users can monitor transportation status in real-time and receive timely notifications in case of abnormalities. The three available packages cater to diverse needs, helping to enhance overall logistics management efficiency.

07/22/2025 Logistics
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Port Tracking Services Enhance Freight Forwarding Efficiency

Port Tracking Services Enhance Freight Forwarding Efficiency

Port tracking is a critical aspect of international freight forwarding, where real-time visibility of customs clearance status is essential. This article analyzes the importance of port tracking, provides recommendations for effectively utilizing port tracking services, and offers a glimpse into future trends. The aim is to help freight forwarding companies enhance their logistics control and improve supply chain visibility by leveraging advanced port tracking solutions.

08/21/2025 Port Encyclopedia
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