Guide to Optimizing Facebook Ad Targeting and Structure

Guide to Optimizing Facebook Ad Targeting and Structure

This article provides an in-depth analysis of the Facebook advertising algorithm, offering practical advice on setting advertising goals and optimizing ad structure. It aims to help e-commerce website owners better understand the mechanics of Facebook Ads, improve ad performance, and achieve a higher return on investment. The article covers key aspects of the algorithm and provides actionable strategies for maximizing ad effectiveness and driving sales for independent online stores.

12/31/2025 Logistics Encyclopedia
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Amazon Expands Investment in Spains Ecommerce Market

Amazon Expands Investment in Spains Ecommerce Market

Amazon's significant investment in Spain, including new logistics centers and strategic upgrades, demonstrates its strong confidence in the market. Spain's e-commerce market holds immense potential, driven by high internet penetration and continuous growth in online shopping. For e-commerce sellers, Spain represents a promising emerging market worth exploring and investing in. Success requires a deep understanding of the market, the development of sound strategies, and sustained effort.

12/31/2025 Logistics Industry Insights
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Best Buy Overhauls Omnichannel Strategy to Boost Distribution

Best Buy Overhauls Omnichannel Strategy to Boost Distribution

Best Buy is actively transforming to adapt to the new normal of omnichannel retail by optimizing its delivery network, reducing reliance on store fulfillment, and expanding online service capabilities. This move aims to improve operational efficiency, enhance customer experience, and address the challenges of weak demand in the electronics market. The company also needs to pay attention to competitor strategies and the macroeconomic environment to ensure long-term competitiveness.

01/16/2026 Logistics
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Datadriven LTL Training Boosts Logistics Efficiency

Datadriven LTL Training Boosts Logistics Efficiency

The increasing complexity of Less-Than-Truckload (LTL) transportation renders traditional training methods insufficient. SMC³ offers LTL online education courses covering a wide range of topics, including foundational knowledge, operations, pricing analysis, and transportation law, with continuously updated content. By combining self-paced learning with expert interaction, these courses help logistics professionals comprehensively improve their LTL expertise and maintain competitiveness in the rapidly changing supply chain environment, ultimately ensuring future success.

01/19/2026 Logistics Industry Insights
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Stitch Fix Expands Carrier Network to Ease Logistics Delays

Stitch Fix Expands Carrier Network to Ease Logistics Delays

Stitch Fix, the online styling service, is proactively addressing peak season logistics bottlenecks by diversifying its carrier portfolio, optimizing internal processes, and fostering stronger partnerships with key carriers. This approach aims to enhance customer experience and ensure continued business growth amidst the challenges of high-demand periods. By strategically managing its supply chain and leveraging a multi-carrier strategy, Stitch Fix is mitigating risks and improving overall operational efficiency.

01/19/2026 Logistics
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Experts Share Tips for Pet Ecommerce Success on Chewy

Experts Share Tips for Pet Ecommerce Success on Chewy

Dashu Cross-border offers Chewy pet e-commerce platform onboarding support services, helping sellers efficiently and compliantly complete qualification reviews, operational model planning, logistics fulfillment solutions, and financial return planning. Through one-stop service, it helps sellers easily enter the Chewy platform and seize pet e-commerce market opportunities. The service streamlines the process, ensuring a smooth entry for businesses looking to tap into the growing demand for pet products online.

01/15/2026 Logistics Industry Insights
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Amazon Expands Sales Tax Collection Impacting Crossborder Ecommerce

Amazon Expands Sales Tax Collection Impacting Crossborder Ecommerce

Amazon is expanding its sales tax collection across the United States, starting April 1st in 45 states. This move aims to close online sales tax loopholes but presents new tax compliance challenges for cross-border e-commerce sellers. Sellers need to promptly understand the policies of each state and establish a comprehensive tax management system to ensure compliant operations. Only by doing so can they remain competitive in the market.

01/19/2026 Customs Knowledge
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Damcos Digital Shift Modernizes Global Freight Forwarding

Damcos Digital Shift Modernizes Global Freight Forwarding

Damco is reshaping freight forwarding through digital services, aiming to be the 'orchestrator' of the global freight supply chain. Its core engine, the Twill platform, offers online booking, multi-carrier selection, real-time tracking, and data analytics, helping customers optimize their supply chains and reduce risks. While digital transformation presents challenges, the future trend of intelligence and collaboration is irreversible. Damco's practices set an example for the industry.

01/20/2026 Logistics
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Air France Cargo Expands Global Trade with Airbus Fleet at Paris Hub

Air France Cargo Expands Global Trade with Airbus Fleet at Paris Hub

Leveraging its long history and robust freight network, Air France provides efficient and reliable global cross-border logistics services through its hub at Paris Charles de Gaulle Airport. With convenient online tracking and a professional customer service team, Air France ensures the safe and timely delivery of goods, helping businesses gain a competitive edge in the market. They offer comprehensive air freight solutions, connecting businesses worldwide and facilitating seamless international trade.

01/22/2026 Airlines
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US Retail Sector Defies Challenges Projects Growth

US Retail Sector Defies Challenges Projects Growth

U.S. retail sales saw a modest increase in June, but consumer spending growth is slowing. E-commerce remains strong, with sectors like healthcare and electronics experiencing growth, while furniture and building materials declined due to the housing market. Experts believe consumers are cautiously optimistic, allowing the retail industry to avoid a recession. The second half of the year requires attention to online-offline integration, personalized customization, sustainable consumption, and technological innovation.

01/19/2026 Logistics Industry Insights
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