FMCG Firms Adopt Datadriven Tactics for Omnichannel Growth

FMCG Firms Adopt Datadriven Tactics for Omnichannel Growth

In the post-pandemic era, consumers' relentless pursuit of convenience is driving FMCG companies to accelerate omnichannel transformation. This article analyzes the challenges faced by omnichannel strategies, including cost, inventory visibility, and operational silos. It proposes strategies such as strengthening collaboration, optimizing inventory, improving visibility, building agile logistics, and leveraging data-driven analytics to build a responsive omnichannel supply chain. Ultimately, the goal is to reduce costs, improve efficiency, and enhance competitiveness.

09/26/2025 Logistics Industry Insights
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Container Forklifts Evolve as Key Logistics Tools in Global Trade

Container Forklifts Evolve as Key Logistics Tools in Global Trade

This article explores the application characteristics and structural requirements of container forklifts in container terminals and storage yards. Container forklifts offer advantages such as flexibility and low acquisition costs, but also present issues related to layout and visibility. In terms of structural requirements, aspects such as lift height, visibility, lifting capacity, and operational functionality must meet relevant standards to ensure that forklifts can efficiently and safely perform container loading and unloading tasks.

07/29/2025 Logistics Industry Insights
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US Ecommerce Surges As Shoppers Prioritize Price and Convenience

US Ecommerce Surges As Shoppers Prioritize Price and Convenience

A Mirakl report indicates that US consumers plan to increase online shopping spending, primarily driven by price advantages. Online platforms are gaining popularity due to their convenience, and consumers expect more personalized features. E-commerce channels offer advantages in product availability, creating opportunities for industry recovery. Sellers need to focus on building online channels, optimizing pricing strategies, and improving customer service to capitalize on these trends. The shift towards online retail presents a significant opportunity for growth and market share.

12/31/2025 Logistics Industry Insights
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ASOS Adopts Celonis to Optimize Fashion Supply Chain

ASOS Adopts Celonis to Optimize Fashion Supply Chain

ASOS integrated the Celonis process intelligence platform to build a connected, end-to-end supply chain. This aims to improve order fulfillment efficiency and customer experience through real-time visibility, process optimization, and data-driven decision-making. This reflects the ongoing digital transformation in the retail industry, where supply chain visibility is becoming a key competitive advantage. The article also explores supply chain optimization strategies for SMEs and the application of artificial intelligence in supply chain management.

01/07/2026 Logistics
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Ebay Sellers Boost Sales with Strategic Product and Logistics Focus

Ebay Sellers Boost Sales with Strategic Product and Logistics Focus

This article delves into effective strategies for boosting sales on eBay, emphasizing the importance of product selection, logistics, and visibility. By optimizing product quality, logistics channels, keywords, and shipping costs, and focusing on buyer satisfaction, sellers can effectively increase store exposure and sales, ultimately achieving business growth. It highlights key areas like choosing profitable niches, streamlining shipping processes, and maximizing product visibility through keyword optimization and competitive pricing. Focusing on these aspects can significantly improve performance on the eBay platform.

01/04/2026 Logistics Encyclopedia
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Effective SEO Strategies to Top Google Search Rankings

Effective SEO Strategies to Top Google Search Rankings

This article details three key strategies for improving Google search rankings: Local SEO, On-Page SEO, and Traditional SEO. By optimizing Google My Business, winning featured snippets, and boosting organic rankings, businesses can effectively enhance their website's visibility in Google search results. This increased visibility leads to more traffic and potential customers. The strategies cover various aspects of SEO, from targeting local audiences to optimizing website content and building backlinks, providing a comprehensive approach to achieving higher search engine rankings.

12/29/2025 Logistics Encyclopedia
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Project44 Buys Convey for 255M to Boost Lastmile Tracking

Project44 Buys Convey for 255M to Boost Lastmile Tracking

Project44 acquired Convey for $255 million, aiming to expand its end-to-end supply chain visibility platform, particularly strengthening its last-mile delivery capabilities. Convey's technology helps shippers connect parcel and freight data, optimizing the final mile delivery experience. This marks project44's third acquisition this year, demonstrating its strategy to build a more robust supply chain visibility platform. The acquisition will integrate Convey's expertise in last-mile delivery with project44's existing capabilities to provide enhanced tracking and management for shipments.

01/19/2026 Logistics
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Amazon Sellers Adapt to Avoid Losing New Release Badge Postmerge

Amazon Sellers Adapt to Avoid Losing New Release Badge Postmerge

This article analyzes why merging seed reviews on Amazon can invalidate the 'New Release' badge. It provides a practical operational strategy adjustment plan. The recommendation is to avoid merging reviews too early, closely monitor the 'Date First Available,' and use the merging strategy flexibly. Pay close attention to how reviews are displayed. These steps help maximize the effectiveness of new product launches and maintain the visibility benefits associated with the 'New Release' badge. This approach ensures optimal visibility and sales during the crucial initial launch phase.

01/04/2026 Logistics Industry Insights
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Port of Long Beach Deals Cargo Tracking System to Streamline Supply Chain

Port of Long Beach Deals Cargo Tracking System to Streamline Supply Chain

The Port of Long Beach has launched the 'Supply Chain Information Highway' initiative, aiming to enhance cargo tracking and visibility through free cargo visualization software developed in collaboration with UNCOMN. This project addresses the lack of supply chain transparency by integrating data and fostering collaboration. Utilizing secure technologies, it promises to improve supply chain efficiency and resilience, ultimately delivering more efficient and reliable services for global trade. The initiative focuses on providing better cargo visibility and streamlining operations within the port and its extended supply chain network.

01/19/2026 Logistics
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