Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Ads Launches Expanded Targeting to Boost Sales

Amazon Advertising introduces 'Expanded Targeting,' a new feature within Sponsored Products' manual ad product targeting. Similar to broad keyword matching, it expands product targeting to related items. Key features include high relevance, limited quantity, rapid data updates, and negative targeting options. This feature is recommended for sellers experiencing underperformance. It allows for broader reach within the Amazon marketplace by identifying and targeting products that are closely associated with the products you are already advertising, potentially increasing sales and visibility.

12/30/2025 Logistics Industry Insights
Read More
Amazon Ads Key Strategies for New Product Launches

Amazon Ads Key Strategies for New Product Launches

This article delves into the advertising strategies for launching new products on Amazon, focusing on both automatic and manual campaigns. From a data analyst's perspective, it corrects common misconceptions and provides optimization suggestions. It emphasizes the importance of data-driven decision-making to help sellers develop more effective advertising strategies and improve the efficiency of new product launches. The goal is to empower sellers to leverage data for better campaign performance and achieve successful product introductions.

12/30/2025 Logistics Industry Insights
Read More
Workforce Go Eases HR Strain for Distributors in Peak Seasons

Workforce Go Eases HR Strain for Distributors in Peak Seasons

Workforce Go is launching a free webinar to help distribution companies tackle HR challenges during peak season. The webinar focuses on streamlining payroll, HR, and time tracking processes to improve employee satisfaction and optimize operational efficiency. Workforce Go offers solutions that integrate with ERP systems, eliminating manual data entry and enabling centralized workforce data management. This helps companies succeed in a competitive market by providing better insights and control over their workforce, ultimately improving productivity and profitability.

01/15/2026 Logistics Industry Insights
Read More
WCO Enhances Ethiopias Revenue Collection with Audit Upgrades

WCO Enhances Ethiopias Revenue Collection with Audit Upgrades

The World Customs Organization (WCO), through the Mercator Programme, supports the Ethiopian Revenues and Customs Authority (ERCA) in enhancing its post-clearance audit (PCA) capabilities. This includes updating the ERCA's PCA manual to align with WCO guidelines and international best practices. The initiative aims to effectively implement the World Trade Organization (WTO) Trade Facilitation Agreement (TFA), thereby promoting trade facilitation and economic development in Ethiopia. This capacity building effort is crucial for efficient customs operations and streamlined trade processes.

01/07/2026 Customs Knowledge
Read More
JD Logistics Expands Largeitem Shipping Services in Guilin

JD Logistics Expands Largeitem Shipping Services in Guilin

This paper takes Guilin as an example to analyze the service advantages, operation processes, precautions, and future development trends of JD Logistics in the field of large item logistics, providing professional reference for users. It emphasizes its brand effect, professional service, convenient operation, and reasonable price, and answers frequently asked questions. The aim is to provide users with higher quality, more efficient, and more convenient large item logistics services. The analysis offers insights into how JD Logistics operates and its potential for growth in this specific market segment.

12/30/2025 Logistics
Read More
Amazon Sellers Adapt to Californias Stricter Compliance Rules

Amazon Sellers Adapt to Californias Stricter Compliance Rules

Amazon is tightening compliance policies, restricting the sale of certain electrical appliances not registered in MAEDbS in California. Sellers need to pay attention to patent infringement risks, promptly register with MAEDbS, and closely monitor platform policy changes. Compliance operation is a growing trend in cross-border e-commerce, and refined operation is the inevitable path forward. Sellers should actively respond to ensure products meet California market access requirements to maintain a competitive edge. This includes understanding and adhering to new regulations and staying informed about Amazon's evolving policies.

01/05/2026 Logistics Industry Insights
Read More
Guide to Reducing International Shipping Terminal Fees

Guide to Reducing International Shipping Terminal Fees

This article delves into the local operation fees at the destination port in international ocean freight. It details the composition and influencing factors of various fees, including terminal handling charges, customs clearance fees, container fees, and delivery charges. The aim is to help readers understand the charging standards of each fee, thereby effectively controlling international ocean freight costs and avoiding unnecessary additional expenses. Choosing the right port, customs broker, and transportation method, along with pre-planning the delivery schedule, are key to reducing destination port local operation fees.

01/15/2026 Logistics Encyclopedia
Read More
Freight Forwarders Optimize Weekend Container Releases

Freight Forwarders Optimize Weekend Container Releases

This article focuses on the issue of container release by freight forwarders on weekends. It details the operating hours and precautions for both on-site manual release and online release. It emphasizes the importance of confirming on-duty arrangements with the release company in advance and avoiding the release of special containers on weekends. The aim is to help foreign trade enterprises and freight forwarding companies mitigate risks and improve efficiency by providing practical guidance on navigating weekend container release procedures.

08/22/2025 Logistics Encyclopedia
Read More
Datadriven Strategies Boost Steel Coil Maritime Security

Datadriven Strategies Boost Steel Coil Maritime Security

Maersk has released a best practice guide for steel coil transport, aiming to provide customers with a detailed operational manual to ensure cargo safety. The guide covers steel coil definitions, risk identification, container selection, securing methods, point load calculations, and necessary documentation. It emphasizes compliance with the CTU Code and industry standards to jointly ensure shipping safety. This guide serves as a valuable resource for shippers involved in steel coil transport, promoting safer and more efficient handling throughout the supply chain.

09/28/2025 Logistics Encyclopedia
Read More