Meta Ads Overreport Conversions Data Reveals Fixes

Meta Ads Overreport Conversions Data Reveals Fixes

Overreporting of conversion events in Meta Ads is a common issue. This article, from a data analyst's perspective, details the steps to investigate and correct inflated conversion event counts. It covers differentiating between Ads Manager and Events Manager, checking for deduplication issues, analyzing event trigger URLs, reviewing event setup, and simulating user conversion flows. By systematically troubleshooting and correcting these areas, advertisers can obtain more accurate conversion data, enabling them to optimize their ad campaigns effectively.

12/31/2025 Customs Knowledge
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Facebook Pixel Guide Boosts Ad Performance

Facebook Pixel Guide Boosts Ad Performance

This article provides a comprehensive introduction to the Facebook Pixel, covering its concept, benefits, installation steps, and advanced applications. By installing the Pixel, advertisers can accurately track user behavior, optimize ad campaigns, improve conversion rates, and save on advertising costs. The article details the nine key advantages of the Pixel and offers a step-by-step installation guide for the Shopify platform, aiming to help readers quickly get started and fully utilize this powerful marketing tool for enhanced ad performance and ROI.

12/30/2025 Customs Knowledge
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Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe introduces SAFE-T claims for CSBA (Customer Service by Amazon) orders, allowing sellers to dispute refunds initiated by Amazon, particularly when issues arise with returns. Sellers can submit claims for situations like returned items not being in their original condition. Amazon will evaluate the claims and issue refunds according to its policies. This initiative aims to enhance refund protection for sellers and reduce potential losses associated with CSBA orders and problematic returns.

01/06/2026 Logistics
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North American Class 8 Truck Orders Jump Despite Supply Chain Strains

North American Class 8 Truck Orders Jump Despite Supply Chain Strains

North American Class 8 truck orders remain robust, signaling strong market demand. However, supply chain bottlenecks, particularly the semiconductor shortage, significantly constrain production capacity. Fleets are proactively placing orders to secure freight capacity, but should be wary of potential risks. The industry faces both opportunities and challenges. Enhanced collaboration and embracing electrification and intelligent transformation are crucial for achieving sustainable growth.

01/29/2026 Logistics
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Shanghai Port Adopts Edelivery Orders to Boost Efficiency

Shanghai Port Adopts Edelivery Orders to Boost Efficiency

Shanghai Port fully implemented electronic delivery orders (e-DO) on July 1, 2019, ceasing the issuance of paper delivery orders. Cargo owners and freight forwarders need to complete e-DO registration and familiarize themselves with the electronic delivery process as soon as possible. This adaptation is crucial for the port's digital transformation and ensures the smooth retrieval of goods. This move streamlines operations and promotes efficiency within the port logistics ecosystem. The transition to e-DOs marks a significant step towards a more sustainable and technologically advanced port environment.

02/11/2026 Logistics
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North American Class 8 Truck Orders Stay Resilient Amid Economic Concerns

North American Class 8 Truck Orders Stay Resilient Amid Economic Concerns

North American Class 8 truck orders in October, while down from September's record high, remained robust. This was primarily driven by pent-up demand and strong fleet profitability, despite ongoing capacity constraints. Key risks to monitor include potential economic recession and declining freight rates. From a data analyst's perspective, refined operations are crucial, encompassing demand forecasting, supply chain management, operational efficiency optimization, and customer relationship management. These strategies are vital for navigating the evolving market dynamics and maintaining a competitive edge.

02/03/2026 Logistics
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Class 8 Truck Orders Stay Strong Despite Supply Chain Strains

Class 8 Truck Orders Stay Strong Despite Supply Chain Strains

North American Class 8 truck orders in October declined from September's record high but remained strong year-over-year, indicating pent-up demand and fleet renewal intentions. Supply chain challenges persist, limiting production capacity. Looking ahead, despite recession risks, the market outlook is cautiously optimistic. Backlogs remain elevated, suggesting continued demand even if economic headwinds materialize. The industry is navigating a complex landscape of strong underlying demand tempered by persistent supply-side constraints and macroeconomic uncertainty.

02/03/2026 Logistics
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North American Class 8 Truck Orders Decline After Record High

North American Class 8 Truck Orders Decline After Record High

North American Class 8 truck orders retreated from high levels in October, but still indicate robust demand. Backlog orders and fleet renewal are key drivers, while component shortages remain a production bottleneck. Industry analysts are optimistic about the long-term outlook, but economic downturn and demand pull-ahead pose potential risks. Companies should rationally view market fluctuations, actively address challenges, and seize market opportunities. The market remains strong despite the pullback, suggesting underlying strength in the trucking sector.

02/03/2026 Logistics
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North American Class 8 Truck Orders Drop Amid Weak Demand

North American Class 8 Truck Orders Drop Amid Weak Demand

Reports from ACT Research and FTR Associates indicate a drop in North American Class 8 truck orders for March, reaching the lowest level since 2010. Key factors contributing to this decline include inventory overhang, rising prices, diesel costs, freight volumes, fleet replacement cycles, and economic uncertainty. The reports suggest that truck manufacturers and dealers should enhance market research, optimize product portfolios, improve service quality, and focus on technological innovation to navigate the challenging market conditions.

02/04/2026 Logistics
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