Hershey Boosts Output for Halloween Candy Surge

Hershey Boosts Output for Halloween Candy Surge

Candy giant Hershey is taking several steps to boost production capacity in preparation for Halloween. These measures include adding three new distribution centers, expanding production lines, and introducing automation technology. The company is focusing on its Reese's brand and expanding the Dot's brand to meet market demand during the Halloween season and solidify its market leadership. Hershey aims to ensure sufficient supply and capitalize on the peak demand associated with the holiday.

01/19/2026 Logistics
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Xiaomi Faces Trust Crisis As Experts Weigh Rebuilding Strategies

Xiaomi Faces Trust Crisis As Experts Weigh Rebuilding Strategies

Analyst Liu Junbin from 100EC.CN analyzes the Xiaomi incident, emphasizing customer satisfaction and loyalty as key operational indicators for businesses. He suggests that companies should prioritize user feedback, promptly correct errors, consistently offer high-quality products and services, and strengthen communication and interaction with users to rebuild brand trust and solidify their user base. This approach is crucial for regaining consumer confidence and fostering long-term brand loyalty in the competitive market.

01/23/2026 Logistics Industry Insights
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Amazon Sellers Face Growth Challenges Brandbuilding Tips

Amazon Sellers Face Growth Challenges Brandbuilding Tips

This article addresses the growth bottlenecks and brand transformation challenges faced by Amazon sellers with hundreds of millions in revenue. It analyzes four core issues: product positioning, market capacity, brand fit, and ROI. The article provides solutions to common industry problems and offers practical marketing advice, including embracing short videos, optimizing average order value, and cultivating niche communities. The aim is to help sellers successfully build their brands and achieve sustainable business growth.

01/27/2026 Logistics Industry Insights
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Japan and Korea Baby Market Trends Surge on Tiktok Google

Japan and Korea Baby Market Trends Surge on Tiktok Google

This article delves into the application strategies of popular TikTok hashtags and Google Dynamic Search Ads in the Japanese and Korean maternity & baby markets. It highlights TikTok's advantages in expanding brand exposure and sparking user interest, alongside Google's role in precise targeting and driving sales conversions. By integrating these two promotion methods and optimizing based on data feedback, maternity & baby brands can achieve efficient marketing and enhance brand competitiveness in the Japanese and Korean markets.

01/27/2026 Logistics Industry Insights
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Tea Brands Embrace Sensory Packaging to Enhance Storytelling

Tea Brands Embrace Sensory Packaging to Enhance Storytelling

This paper analyzes three top-tier tea gift packaging design cases, revealing how they integrate brand concepts into packaging through ecological sampling, light and shadow manipulation, and ritual replication. These techniques imbue the products with value beyond their material form, achieving brand storytelling through sensory manipulation. The analysis demonstrates how carefully considered design elevates the perceived value and experience associated with the tea gift, transforming it into a more meaningful and memorable offering.

01/27/2026 Logistics Industry Insights
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Paris Olympics Spurs Brands Innovative Marketing Push

Paris Olympics Spurs Brands Innovative Marketing Push

This article deeply analyzes the marketing campaigns of 9 brands during the Paris Olympics, revealing how they successfully ignited user minds and enhanced brand value through differentiated strategies, emotional marketing, and leveraging trending topics. These cases provide valuable marketing insights, helping brands stand out in the fierce market competition. The analysis highlights the importance of creative execution and strategic alignment with the Olympic spirit for achieving impactful brand engagement and resonance with the target audience.

01/28/2026 Logistics Industry Insights
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Costway Innovates Affordable Home and Lifestyle Solutions

Costway Innovates Affordable Home and Lifestyle Solutions

Costway, a brand under the Hoya Group, is committed to providing diverse and high-quality products across home, outdoor, and fitness categories, enhancing users' quality of life. Its core strengths lie in a user-centric design philosophy, stringent quality control, comprehensive customer service, and efficient supply chain management. Moving forward, Costway will continue to deeply understand user needs, innovate products and services, and expand market channels, striving to become a leading global lifestyle brand.

01/30/2026 Logistics Encyclopedia
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Canadian Fashion Brands Expand Directtoconsumer Shipping

Canadian Fashion Brands Expand Directtoconsumer Shipping

This article provides a detailed guide on shipping trendy Canadian brands back to China. It covers various shipping methods, item preparation, selection of shipping agents, customs clearance considerations, and frequently asked questions. The aim is to help consumers easily, cost-effectively, and worry-free ship Canadian trendy brands back to China. It includes tips on choosing the right shipping option, preparing necessary documents, and navigating customs regulations for a smooth and efficient delivery process.

01/30/2026 Logistics Encyclopedia
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Chinese Merchants Use Emotional Appeal to Boost Global Tiktok Sales

Chinese Merchants Use Emotional Appeal to Boost Global Tiktok Sales

This article analyzes the success stories of viral products like "Crying Horse" on TikTok, revealing the importance of emotional value, user feedback, and content marketing in product globalization. It offers three key insights for Chinese merchants expanding to TikTok: anchoring on emotional value, optimizing products with a user-centric approach, and leveraging content to empower details. By focusing on these aspects, businesses can achieve success in overseas markets. The analysis highlights how understanding and catering to consumer emotions, actively seeking user input, and creating engaging content are crucial for thriving in the competitive TikTok e-commerce landscape.

01/30/2026 Logistics Industry Insights
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