Google Search Console Updates Boost Global SEO Strategies

Google Search Console Updates Boost Global SEO Strategies

Overseas search marketing focuses on upgrading GSC reports and optimizing rich snippets, including Rich Answers, Products reports, hotel search experience, and handling spam backlinks. Key areas of improvement involve leveraging GSC data to enhance visibility and user engagement in international search results. This includes optimizing for structured data to improve rich snippet display, monitoring product performance, and ensuring a positive user experience, especially in the travel and hospitality sectors. Effective management of backlinks is also crucial for maintaining a clean and trustworthy online presence.

02/12/2026 Customs Knowledge
Read More
Miniso Expands Globally Shedding Dollar Store Reputation

Miniso Expands Globally Shedding Dollar Store Reputation

MINISO has successfully shed its low-price image and reshaped its global brand through differentiation strategies, supply chain optimization, and localized operations. Overseas markets contribute over one-third of its revenue, with pricing higher than in the domestic market. The company accelerates expansion through partnership models. Challenges include maintaining consistent brand management and continuous innovation. MINISO's case provides new insights for Chinese brands going global. The company is focusing on premiumization and adapting to local consumer preferences to achieve sustainable growth in international markets.

02/12/2026 Logistics Industry Insights
Read More
Huawei Interview Guide for Tech and Global Roles

Huawei Interview Guide for Tech and Global Roles

This article provides an in-depth analysis of the entire interview process for technical and overseas business positions at Huawei, revealing core assessment criteria and offering effective strategies. It covers key aspects such as technical interviews, behavioral questions, and cross-cultural communication. Furthermore, it offers a guide to avoid common pitfalls and improve efficiency, ultimately helping job seekers successfully join Huawei. This guide provides actionable insights to prepare and excel in the competitive Huawei recruitment process, focusing on both technical skills and soft skills necessary for success.

02/11/2026 Logistics Industry Insights
Read More
Smart Coffee Maker Brand Cocinare Thrives Postaoji Exit

Smart Coffee Maker Brand Cocinare Thrives Postaoji Exit

Cocinare, a Shenzhen-based brand, has successfully entered the overseas market by intelligently transforming pour-over coffee appliances. Its product innovation integrates technological aesthetics with user experience, building a standardized coffee brewing system. Through coordinated online and offline marketing, as well as differentiated social media strategies, Cocinare has stood out in a competitive market, achieving annual revenue exceeding 150 million yuan. It provides a valuable reference for brand innovation in traditional industries by demonstrating how technology and user-centric design can drive success in a global market.

02/11/2026 Logistics Industry Insights
Read More
Ukchina Partnership Boosts Chinese Firms Global Growth

Ukchina Partnership Boosts Chinese Firms Global Growth

The British Chamber of Commerce in Southern China successfully held its annual flagship forum, focusing on Chinese companies expanding into the UK and global markets. Through strategic cooperation with the China Overseas Investment Service Center, a systematic service framework was built, employing a 'one horizontal, multiple vertical' model to precisely match resources and improve the efficiency of international operations. The forum emphasized the extension of China-UK cooperation into professional services, highlighting trust and resilience as crucial for sustainable growth, ultimately helping Chinese enterprises build global competitiveness.

02/11/2026 Logistics Industry Insights
Read More
Polands Einvoicing Mandate Compliance Guide for Amazon Sellers

Polands Einvoicing Mandate Compliance Guide for Amazon Sellers

Poland is implementing the mandatory KSeF e-invoicing system, requiring Amazon sellers to take different compliance measures depending on their situation. Businesses with a Polish VAT number need to authorize Amazon for invoicing. Overseas sellers should activate VCS and cooperate with the platform. This article provides a detailed guide to help sellers navigate the transition smoothly. It outlines the necessary steps for both VAT-registered businesses and foreign sellers to ensure compliance with the new KSeF regulations and avoid potential disruptions to their Amazon operations in Poland.

02/11/2026 Customs Knowledge
Read More
Indonesias Tiktok Shop Ban Leaves Sellers in Crisis

Indonesias Tiktok Shop Ban Leaves Sellers in Crisis

The Indonesian government's ban led to the closure of TikTok Shop, causing difficulties for millions of sellers and a 60% drop in sales. While the policy aims to protect brick-and-mortar businesses, it significantly impacts SMEs reliant on social commerce. Experts point out regulatory loopholes in TikTok Shop, allowing sellers to bypass tax laws through low-price competition. Authorities suggest transitioning to other platforms, but this poses challenges. This event serves as a warning for overseas sellers to operate compliantly and diversify risks.

02/11/2026 Logistics Industry Insights
Read More
2023 Guide Shortform Video Boosts Crossborder Ecommerce

2023 Guide Shortform Video Boosts Crossborder Ecommerce

This article delves into the 2023 trends in overseas short video marketing, emphasizing its pivotal role in reshaping consumer decisions. It proposes five key strategies: capitalizing on video marketing potential, creating brand-aligned content, employing a 'fast, short, and accessible' approach, leveraging local KOLs/KOCs, and utilizing data-driven optimization. The article also highlights the significance of video advertising in cross-border e-commerce, providing practical guidance for businesses looking to expand their reach and engage with international audiences through compelling short-form video content.

02/11/2026 Logistics Industry Insights
Read More
Wondershare Filmora Gains Edge in China with Localized Video Tools

Wondershare Filmora Gains Edge in China with Localized Video Tools

As a domestic video editing software, Wondershare Filmora has successfully broken through the market by leveraging its overseas market experience, advantages in functionality and price, and localized resources and services. By analyzing data to gain user insights, it optimizes product development and community operations. Filmora is expected to become a leader in the Chinese video editing field in the future. It focuses on understanding user needs through data analysis to improve its product and community management, positioning itself for future leadership in the Chinese video editing landscape.

02/11/2026 Logistics Encyclopedia
Read More
Freight Forwarders Guide to Dangerous Goods and FOB Terms

Freight Forwarders Guide to Dangerous Goods and FOB Terms

This article focuses on dangerous goods declaration and FOB terms. It explains the role of the dangerous goods packaging certificate in dangerous goods declaration and the division of cost responsibilities between buyers and sellers under FOB terms. The aim is to help freight forwarders avoid risks and improve work efficiency. It provides practical insights into navigating the complexities of these crucial aspects of international trade, ensuring smoother and safer shipping processes while clarifying financial obligations for all parties involved.

08/21/2025 Logistics Encyclopedia
Read More