Temu Tests Lowcost Model in Japans Ecommerce Market
Pinduoduo's overseas version, Temu, has entered the Japanese market, marking a new phase in its global expansion. This article analyzes Temu's expansion strategy, the opportunities and challenges in the Japanese market, and the sustainability issues Temu faces. Whether Temu can replicate its success in the European and American markets in Japan remains to be seen. The Japanese e-commerce landscape is unique, and Temu's performance will be closely watched by industry observers.









