Google Ads Strategy Key to Global Brand Growth

Google Ads Strategy Key to Global Brand Growth

This article provides an in-depth analysis of various Google Ads formats and offers a refined strategy for overseas branding, specifically focusing on premium brand websites. It emphasizes a phase-based approach, recommending different ad types for the pre-, mid-, and post-campaign stages. The strategy is complemented by optimization suggestions for both the product and website, aiming to help businesses achieve efficient Google Ads campaigns and successfully expand into overseas markets. This approach enables businesses to maximize ROI and achieve sustainable growth through strategic advertising.

12/31/2025 Logistics Industry Insights
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Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon's storage policy may undergo significant changes, with paid storage becoming a reality. Sellers facing storage limitations and expansion difficulties are exploring overseas warehouses and AWD solutions. In response to the new policy, sellers should closely monitor policy trends, optimize inventory management, improve IPI scores, effectively utilize overseas warehouses and AWD, refine operations, actively participate in bidding, and diversify their development to meet the challenges. They need to pay close attention to the details of the policy and adjust their strategies accordingly to maintain profitability and competitiveness.

12/30/2025 Warehousing
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Ecommerce Firms Adapt After Google Translate Exit

Ecommerce Firms Adapt After Google Translate Exit

Google Translate's exit from the Chinese market poses translation challenges for cross-border sellers. This article offers three strategies: restoring Google Translate functionality on web pages (by modifying the hosts file to obtain a new IP address), exploring new Google Translate URLs (via private message), and recommending alternative translation tools (DeepL, Baidu Translate, Youdao Translate). These solutions aim to help sellers overcome language barriers and continue expanding their global business.

01/04/2026 Customs Knowledge
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SHEIN Expands Free Warehousing to US and Europe for Black Friday Sales

SHEIN Expands Free Warehousing to US and Europe for Black Friday Sales

SHEIN announced free access to its US and European warehouses, aiming to help sellers in the fully managed model reduce overseas warehousing costs and improve logistics efficiency, especially for the Black Friday shopping season. This move will shorten delivery times, enhance user experience, and provide sellers with a more convenient and efficient platform for overseas market expansion. With a significant increase in SHEIN platform users, sellers should seize the opportunity to capture market dividends. This offers a competitive advantage in the rapidly growing cross-border e-commerce landscape.

12/30/2025 Logistics
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Ebay Buyers Face Customs Hurdles in Global Shopping

Ebay Buyers Face Customs Hurdles in Global Shopping

This article provides a detailed guide to avoid common pitfalls in eBay overseas shopping customs clearance. It emphasizes that you don't need to rely on sellers for customs information and suggests checking official channels or contacting customer service. It delves into the customs clearance process, offering strategies for customs declaration documents, destination country policies, and logistics channel selection to reduce the risk of goods being detained. It also reminds you to pay attention to customs clearance time and actively cooperate with customs to help you enjoy worry-free overseas shopping.

01/04/2026 Customs Knowledge
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Yuanfei Hang Logistics Expands in South Chinas Crossborder Ecommerce

Yuanfei Hang Logistics Expands in South Chinas Crossborder Ecommerce

Yuanfeihang Logistics, a cross-border e-commerce logistics company based in South China, is known for its stable operations and customized services. Its dedicated lines to Europe, America, and Southeast Asia, along with its overseas warehouse services, excel in terms of timeliness and customs clearance. While its domestic pick-up capabilities need improvement, it is a reliable global logistics partner for South China-based businesses. They offer tailored solutions and focus on efficiency for shipments to key international markets, providing a solid foundation for businesses seeking reliable overseas logistics.

01/06/2026 Logistics
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Tariff Cuts Spur Shipping Demand Raise Freight Costs for Crossborder Sellers

Tariff Cuts Spur Shipping Demand Raise Freight Costs for Crossborder Sellers

Adjustments in US-China tariff policies have triggered a surge in shipments to the US, while shipping companies' price hikes are exacerbating cost pressures for cross-border e-commerce sellers. Faced with future uncertainties, sellers need to focus on long-term operations. Strategies include adopting a 'semi-managed + overseas warehouse' model, establishing overseas warehouses, or expanding to multiple platforms. This reduces dependence on a single market and enhances risk resilience. These proactive measures are crucial for navigating the evolving landscape and ensuring sustainable growth in the cross-border e-commerce sector.

01/04/2026 Logistics
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Logistics Firm Diyi Boosts Global Ecommerce with Crossborder Services

Logistics Firm Diyi Boosts Global Ecommerce with Crossborder Services

Diyi International Logistics, deeply rooted in the international logistics field, provides one-stop services such as international dedicated lines, overseas warehouses, and FBA first leg transportation for cross-border e-commerce sellers, foreign trade companies, and individual users, based on a "stable operation, global coverage" strategy. This assessment analyzes its company background, service advantages, dedicated line and overseas warehouse layout, timeliness, and domestic pick-up capabilities to evaluate Diyi Logistics' unique value and market competitiveness in the global logistics landscape. The company aims to provide reliable and efficient logistics solutions for its customers.

12/31/2025 Logistics Industry Insights
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