Ozon Shifts Focus from Rapid Growth to Strategic Operations

Ozon Shifts Focus from Rapid Growth to Strategic Operations

OZON is moving away from extensive growth to precise operations. Sellers face challenges like strict brand qualification reviews, upgraded advertising optimization, faster logistics, and changes in payment rules. Sustainable development can be achieved by focusing on advantageous product categories, building differentiated brands, accurately targeting advertising, optimizing supply chains, and improving customer service. The deepening Sino-Russian cooperation brings more opportunities to the OZON platform. To succeed, sellers must adapt to these changes and implement detailed strategies for growth and efficiency.

01/07/2026 Logistics Industry Insights
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OZON Sellers Can Boost Sales with Optimized Product Images

OZON Sellers Can Boost Sales with Optimized Product Images

This article provides an in-depth analysis of OZON's main image setup techniques and requirements, emphasizing its crucial impact on click-through rates and conversions. It details mandatory specifications such as image format, resolution, size, and background color. Furthermore, it offers image optimization suggestions, including highlighting the product's front view, showcasing multi-angle details, and adding lifestyle scenes. The aim is to help sellers create more attractive main images, increase store traffic, and boost order volume. The focus is on practical tips for improving visibility and sales on the OZON platform through effective image strategies.

01/06/2026 Logistics Encyclopedia
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Russias Ozon Tightens Rules Shifts to Refined Product Listings

Russias Ozon Tightens Rules Shifts to Refined Product Listings

OZON's new regulations limit product listings, signaling the end of the mass product listing era. Precise operation becomes crucial for succeeding in the Russian market. High-quality sellers will gain more exposure, while new sellers face challenges in product selection and operation. Only by deeply understanding the platform's rules and adapting flexibly can businesses stand out in the competition. This shift emphasizes quality over quantity and requires a more strategic approach to selling on OZON.

01/05/2026 Logistics Industry Insights
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Ozon Payment Cycles and Thresholds A Guide for Sellers

Ozon Payment Cycles and Thresholds A Guide for Sellers

This article provides an in-depth analysis of OZON's payment mechanism, detailing the order settlement process, payment cycles and thresholds, diverse payment options, and exchange rate calculations. Through case studies and risk warnings, it aims to help cross-border e-commerce sellers efficiently and safely repatriate funds, improve capital utilization, and succeed in the OZON marketplace. It covers key aspects like understanding settlement schedules, navigating payment methods, and mitigating potential risks associated with currency conversion and platform policies, enabling sellers to optimize their financial operations on OZON.

01/04/2026 International Settlement
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OZON Marketplace Highlights Local Vs Crossborder Sellers for Shoppers

OZON Marketplace Highlights Local Vs Crossborder Sellers for Shoppers

This article aims to help OZON buyers distinguish between local and cross-border stores by identifying differences in delivery time and platform sections. While cross-border stores may have slightly longer delivery times, they offer advantages in product variety and pricing. Understanding these distinctions empowers buyers to make more informed purchasing decisions on OZON. It guides users to navigate the platform effectively and choose the store type that best suits their needs, balancing speed with selection and cost.

12/31/2025 Logistics Encyclopedia
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Ozon Introduces Shipping Cost Calculator for Seller Profit Growth

Ozon Introduces Shipping Cost Calculator for Seller Profit Growth

OZON has officially launched a pricing calculator to help sellers accurately calculate shipping costs and optimize product pricing. By selecting the product category, entering dimensions and weight, and choosing the shipping region, sellers can obtain a detailed list of logistics providers, prices, and delivery times. Sellers should estimate product weight and dimensions based on product selection, filter for cost-effective logistics solutions, create warehouses reasonably, and pay attention to market changes to dynamically adjust pricing, thereby maximizing profits.

12/29/2025 Logistics
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Southeast Asias Ecommerce Faces Disruption with Plugos D2C Push

Southeast Asias Ecommerce Faces Disruption with Plugos D2C Push

Singapore-based eCommerce SaaS platform Plugo has raised $9 million in Series A funding to help D2C brands build independent online stores in Southeast Asia, aiming to challenge Shopify. Plugo will initially launch in Indonesia before expanding across Southeast Asia. The platform provides tools and infrastructure for brands to create and manage their own online presence, offering an alternative to relying solely on marketplaces or existing eCommerce platforms. This funding will accelerate Plugo's growth and product development in the region.

01/06/2026 Logistics Industry Insights
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Tiktok Rivals Facebook in Social Commerce Growth

Tiktok Rivals Facebook in Social Commerce Growth

TikTok is rapidly rising in the US social commerce landscape, experiencing a surge in buyer numbers and user engagement, posing a threat to Facebook. The US social commerce market is projected to grow significantly in the coming years. TikTok is actively expanding its eCommerce functionalities, but faces challenges related to trust, user experience, and regulatory compliance. The future of social commerce is characterized by both competition and opportunity. This rapid growth and potential disruption make TikTok a key player to watch in the evolving eCommerce market.

01/04/2026 Logistics Industry Insights
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Ozon Expands in China Targets 100000 Sellers with Shenzhen Office

Ozon Expands in China Targets 100000 Sellers with Shenzhen Office

Russian e-commerce giant OZON has announced the opening of an office in Shenzhen, aiming to attract 100,000 Chinese merchants to its platform. The company plans to increase the transaction volume of Chinese goods tenfold by 2024. OZON will provide more support to Chinese sellers by improving its logistics system and optimizing services, helping them tap into the lucrative Russian e-commerce market. This move signifies OZON's commitment to facilitating cross-border trade and expanding its presence in the Chinese market.

01/04/2026 Logistics Industry Insights
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Ozon Revamps Store Design Amid Paid Growth Push in Russia

Ozon Revamps Store Design Amid Paid Growth Push in Russia

OZON platform introduces paid store design services, offering Free, Premium subscription, and customized options. Paid design enhances brand image, optimizes user experience, and improves conversion rates. Sellers can apply via "Promotions" -> "Templates" or "Search Results Promotion" -> "Marketing Application" pages. This move signifies OZON's platform regularization, encouraging sellers to join early and leverage professional store design for better performance and brand visibility in the competitive Russian e-commerce landscape.

01/04/2026 Logistics Industry Insights
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