Russian e-commerce platform Ozon has eliminated the deposit for new sellers, aiming to lower barriers to entry, attract more merchants, and rebuild trust damaged by payment issues. This provides opportunities for sellers, but also necessitates attention to platform order and product quality. Product selection is crucial for success on Ozon, and platforms like 'Overseas Exploration' can quickly identify trending and new products.
Visual marketing is crucial for Amazon Listings. This article details the requirements for Amazon product images regarding quantity, main and auxiliary image specifications, and general guidelines. It also provides image optimization suggestions aimed at helping sellers create more attractive listings and improve click-through rates and conversion rates. By optimizing product images according to these recommendations, sellers can enhance their listing's visual appeal and ultimately drive more sales.
This article delves into eBay main image optimization techniques, emphasizing key elements such as simplicity, compliance, mobile optimization, and multi-angle display. It also provides advanced strategies like A/B testing and competitor analysis to help sellers create eye-catching main images, ultimately boosting click-through rates and sales. The focus is on creating images that are not only visually appealing but also informative and optimized for various devices and platforms, leading to improved product visibility and conversion rates.
Russian e-commerce platform Ozon is increasing commissions for some product categories up to 55% and adjusting its logistics policy. It's removing delivery time performance-based shipping fees, replacing them with a fixed fee plus a cross-regional surcharge. Ozon claims reduced logistics costs will offset the commission increase, but merchants' operating costs may face pressure. The adjustments will be phased in to ensure transparency and control.
This article analyzes five major reasons for the sharp decline in the number of Ozon platform sellers: compliance storms, increased competition, logistics bottlenecks, policy risks, and exchange rate fluctuations. Despite the challenges, the Ozon market still holds potential. It is recommended that sellers operate in compliance, focus on brand building and refined operations, and manage risks effectively to gain a foothold in the competition.
This article provides an in-depth analysis of eBay main image taboos and title writing techniques. It emphasizes that main images should avoid text and focus on showcasing the product itself. Titles should fully utilize the 80-character limit, avoiding repetition, excessive symbols, and irrelevant keyword stuffing. Mastering these optimization techniques helps sellers create best-selling products and improve traffic conversion rates. This guide aims to help sellers optimize their listings for better visibility and sales performance on the eBay platform.
Russian e-commerce platform OZON has opened new country sites in Armenia, Kyrgyzstan, and Azerbaijan to Chinese merchants, creating new opportunities for cross-border e-commerce. This article analyzes the market characteristics of these three countries and OZON's support policies. It also reminds sellers to pay attention to market research, product selection, logistics, customer service, and compliant operation to help Chinese sellers tap into the Central Asian market. Focus on understanding local demands and adapting strategies for success in these emerging e-commerce landscapes.
This article provides an in-depth analysis of OZON's inventory timeliness rules, focusing on the calculation and impact of the Late Dispatch Rate. It offers practical strategies to avoid account suspension. By understanding the rules and optimizing processes, sellers can effectively improve operational efficiency, reduce risks, and achieve sustainable growth on the OZON platform. This includes managing stock levels, adhering to shipping deadlines, and understanding the platform's performance metrics to ensure compliance and maintain a healthy seller account.
A delivery strike occurred at Russian e-commerce company Ozon in Yekaterinburg. The strike was triggered by drivers' long hours, unreasonable wages, and poor communication with management. Ozon has pledged to increase staffing, pay overtime, and resolve the issues promptly. This incident highlights the insufficient protection of frontline employee rights by e-commerce platforms during rapid expansion. The strike underscores the need for better labor practices within the company and serves as a reminder of the importance of fair treatment for workers in the fast-growing e-commerce sector.
Russian e-commerce platform Ozon will host an official seller conference in Shenzhen, focusing on China-Russia trade opportunities. The withdrawal of Western brands, the warming of China-Russia trade, the rise of the RMB, and growing Russian consumer demand are creating golden opportunities for Chinese cross-border e-commerce. Ozon is actively expanding cooperation with Chinese sellers to help Chinese brands cultivate the Russian market. The conference aims to facilitate this growth and provide insights into navigating the Russian e-commerce landscape.
