Ozon Russia Outlines January Sales Strategies for Retailers

Ozon Russia Outlines January Sales Strategies for Retailers

This article delves into the characteristics of the Russian Ozon platform in January, specifically proposing five potential product categories: smart heated home goods, winter sports equipment, small appliances and personal care products, automotive supplies, and health care small appliances. It also provides practical operational strategies, including compliant operations, differentiated competition, stable supply chains, flexible cash flow, and refined operations, to help sellers seize peak season opportunities and achieve sales growth. The focus is on maximizing performance within the Ozon marketplace by leveraging seasonal demand and strategic business practices.

01/26/2026 Logistics Industry Insights
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Walmart Marketplace Expands Seller Opportunities

Walmart Marketplace Expands Seller Opportunities

This article provides an in-depth analysis of the strategic value of the Walmart ecommerce platform. It details the preparation, application process, and subsequent operational strategies for sellers to onboard successfully. The article emphasizes key growth strategies such as optimizing product listings, leveraging PPC advertising, and driving external traffic. Ultimately, it aims to empower sellers to effectively tap into the Walmart marketplace and achieve success.

01/04/2026 Logistics Encyclopedia
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OZON Sellers Guide Pricing Strategies for Success

OZON Sellers Guide Pricing Strategies for Success

This article provides a detailed interpretation of OZON's e-commerce platform product pricing regulations, including the setting of original and current prices, minimum and maximum price limits, and control of price change ranges. It aims to help sellers avoid pricing risks, ensure smooth product sales, and improve operational efficiency. Understanding these guidelines is crucial for navigating the OZON marketplace and maximizing profitability while staying compliant with platform rules.

01/06/2026 Logistics Encyclopedia
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OZON Seller Account Registration Stepbystep Guide

OZON Seller Account Registration Stepbystep Guide

This article provides a detailed analysis of the complete OZON e-commerce platform store registration process, including the preparation of required registration materials, detailed registration steps, and important considerations. It aims to help sellers successfully complete the registration and start their e-commerce business in the Russian market. The guide covers everything from initial account setup to verification, ensuring a smooth onboarding experience for new sellers looking to expand into Russia via OZON.

01/06/2026 Logistics Encyclopedia
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Guide to Optimizing OZON Advertising Campaigns

Guide to Optimizing OZON Advertising Campaigns

This article deeply analyzes three advertising models on the OZON platform: Template Ads, Search Promotion, and Brand Shelf. It details their principles, setup methods, and applicable scenarios, while also providing optimization techniques. Addressing current issues within the OZON advertising system, the article advises sellers to maintain a rational perspective and engage in refined operations. It suggests focusing more on product quality and service to achieve better sales performance.

01/05/2026 Logistics Encyclopedia
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OZON Russias Topselling Summer Products Revealed

OZON Russias Topselling Summer Products Revealed

This article provides in-depth analysis of summer consumption trends on the Russian OZON e-commerce platform, offering product selection recommendations. It focuses on popular categories such as outdoor sports, water recreation, BBQ, and gardening. The article also highlights the importance of preparing for the back-to-school season. It emphasizes key considerations like early stock preparation, weather monitoring, and understanding consumer habits to help sellers seize opportunities and increase sales on OZON during the summer months.

12/31/2025 Logistics Industry Insights
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Temu Coupang OZON Lead Datadriven Ecommerce Growth

Temu Coupang OZON Lead Datadriven Ecommerce Growth

This article analyzes the traffic performance of overseas e-commerce platforms such as Temu, Coupang, and OZON using Similarweb data. Temu shows great potential, Coupang leads in South Korea, and Wildberries dominates Russia. This provides data-driven insights and product selection suggestions for cross-border e-commerce sellers when choosing platforms. The analysis helps sellers understand the competitive landscape and identify opportunities for growth in different international markets.

01/04/2026 Logistics Industry Insights
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Ozon JD Logistics Boost Russian Crossborder Ecommerce

Ozon JD Logistics Boost Russian Crossborder Ecommerce

Ozon has partnered with JD Logistics to launch a pre-positioned warehouse delivery model and has opened a fulfillment center in Dongguan, significantly reducing cross-border logistics time to within 14 days. Ozon also plans to expand the number of pick-up points to improve logistics convenience. These initiatives aim to enhance user experience, expand market share, and bring new development opportunities for cross-border e-commerce sellers.

01/07/2026 Logistics
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Russias Ecommerce Growth Selling on Ozon Explained

Russias Ecommerce Growth Selling on Ozon Explained

This article details four ways to register as a seller on the Russian e-commerce platform OZON: using a domestic company business license, the Russian agent supply model, opening a store using the identity of a local Russian Chinese, and registering a company in Russia. The advantages and disadvantages of each method are analyzed to provide Chinese sellers with a reference for choosing the most suitable registration model for their needs. The article aims to help sellers navigate the complexities of entering the Russian market via OZON.

01/06/2026 Logistics
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China Sellers Target Russias Ozon Ecommerce Growth

China Sellers Target Russias Ozon Ecommerce Growth

This article provides a practical product selection guide for Chinese sellers on the Russian OZON platform by analyzing trending keywords. It focuses on popular categories such as irrigation equipment, garden accessories, repair tools, and fishing supplies. By combining market analysis with product selection strategies, this guide helps sellers accurately grasp Russian market demands and seize market opportunities.

01/06/2026 Logistics Industry Insights
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