Ozon Removes Products Quietly As Sellers Adjust Strategy

Ozon Removes Products Quietly As Sellers Adjust Strategy

OZON's new policy automatically hides products with no sales, add-to-cart actions, or favorites within 180 days, aiming to improve product quality and user experience. Sellers should focus on product pricing, image quality, descriptions, and attributes to avoid being 'invisibly removed'. Appeals are possible for misjudged products. Re-listing requires optimizing product information to prevent recurrence. This platform adjustment presents both challenges and opportunities for new sellers, necessitating continuous improvement in operational capabilities.

01/04/2026 Logistics
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Ozon Updates Seller Ratings to Adjust Traffic Distribution

Ozon Updates Seller Ratings to Adjust Traffic Distribution

OZON's introduction of a store rating feature signals an upcoming shift in its traffic allocation mechanism. Sellers need to pay attention to metrics such as product ratings and order fulfillment to improve their operational capabilities and adapt to platform changes. Refined operations are the future trend, and continuous learning and optimization are key to success on the OZON platform.

01/04/2026 Logistics Industry Insights
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Ozon Marketplace Strategies and Risks for Seller Success

Ozon Marketplace Strategies and Risks for Seller Success

This article delves into the strategies, risks, and optimization techniques of OZON platform reviews, providing sellers with a more practical guide. It covers the essence and value of reviews, their necessity and risks, applicable store types, practical operation guidelines (product selection, keywords, risk control), and future trend analysis. The aim is to help sellers achieve rapid product growth under controllable risks.

01/06/2026 Logistics Encyclopedia
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Ozon Logistics Reducing Order Cancellations to Improve Profits

Ozon Logistics Reducing Order Cancellations to Improve Profits

This article addresses common pitfalls faced by OZON sellers in logistics and product selection, such as focusing solely on price, neglecting product characteristics, and lacking awareness of prohibited item regulations. It proposes solutions including warehouse management, choosing suitable logistics providers and channels, and considering delivery time. The aim is to help sellers avoid logistics traps, improve operational efficiency, and maximize profits. By implementing these strategies, sellers can navigate the complexities of OZON logistics and optimize their product offerings for success in the marketplace.

01/05/2026 Logistics
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Ozon Tightens Seller Rules to Improve Marketplace Performance

Ozon Tightens Seller Rules to Improve Marketplace Performance

OZON has updated its platform rules, optimizing return settings. Sellers can now customize return addresses, not limited to Russia. Product listing rules have also been adjusted, with only one product type allowed per SKU. Sellers are advised to manually select the correct product type before May 2nd to avoid random system assignment affecting traffic. This update aims to standardize operations, improve the buyer's shopping experience, and support the development of high-quality sellers on the platform.

01/05/2026 Logistics
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Russian Ecommerce Rivals Ozon Wildberries Adopt Divergent Strategies

Russian Ecommerce Rivals Ozon Wildberries Adopt Divergent Strategies

The Russian e-commerce market sees Ozon tightening return policies and Wildberries optimizing after-sales service. Yandex reveals emerging trends while the government strengthens regulations. The 'Honest Label' initiative gains traction, protecting consumer rights. Notably, the online market for artificial Christmas trees is booming. These shifts reflect evolving consumer behavior and a maturing e-commerce landscape in Russia, demanding businesses adapt their strategies to navigate the changing regulatory environment and meet consumer expectations for transparency and service quality.

02/12/2026 Logistics Industry Insights
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OZON Sellers Guide to Pricing and Inventory Management

OZON Sellers Guide to Pricing and Inventory Management

This article details the specific steps for adjusting product prices and quantities in promotional activities on the OZON platform. It covers logging into the account, accessing the promotion page, selecting the target activity, modifying product information, and checking confirmation. The aim is to help sellers manage promotional activities more efficiently and improve sales performance. This includes adjusting prices to attract more customers and managing inventory to ensure sufficient stock during the promotion.

02/12/2026 Logistics Encyclopedia
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Ozon Emerges As Global Ecommerce Leader from Russia

Ozon Emerges As Global Ecommerce Leader from Russia

Ozon has been recognized as a Top 30 Globalization Brand by Forbes China, leveraging its robust logistics network, extensive market coverage, and grasp of China-Russia trade opportunities to become a crucial bridge between the two nations. Ozon's success provides a new model for Chinese companies going global and offers fresh perspectives for the global e-commerce industry. Its strategic positioning and operational excellence have solidified its role in facilitating cross-border trade and contributing to the evolving landscape of international commerce.

02/12/2026 Logistics Industry Insights
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Ozon Enhances Seller Support for Russian Ecommerce Market

Ozon Enhances Seller Support for Russian Ecommerce Market

How can Ozon sellers efficiently contact customer support? This article details the steps and practical tips for Ozon sellers to connect with Russian-speaking customer service through chat rooms and menu feedback. It helps sellers overcome language barriers, solve operational problems, and enhance their competitiveness in the Russian e-commerce market. Learn how to navigate Ozon's support system and get the assistance you need to succeed in Russia.

02/12/2026 Logistics Encyclopedia
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Threestep Guide to Ozon Product Selection in Russia

Threestep Guide to Ozon Product Selection in Russia

This article delves into three core elements of product selection on the Russian Ozon platform: market demand analysis, competition assessment, and profit margin calculation. It provides practical methods, including leveraging platform data, referencing trending lists, monitoring social media, and conducting small-scale testing. The aim is to assist sellers in precisely selecting products and tapping into the Russian market.

02/12/2026 Logistics Industry Insights
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