OZON Sellers Guide to Pricing and Inventory Management

Published: 02/12/2026
OZON Platform Promotion Management Inventory Adjustment
This article details the specific steps for adjusting product prices and quantities in promotional activities on the OZON platform. It covers logging into the account, accessing the promotion page, selecting the target activity, modifying product information, and checking confirmation. The aim is to help sellers manage promotional activities more efficiently and improve sales performance. This includes adjusting prices to attract more customers and managing inventory to ensure sufficient stock during the promotion.
OZON Sellers Guide to Pricing and Inventory Management

Promotional campaigns serve as vital tools for e-commerce platforms to boost sales, yet the ability to dynamically adjust product pricing and inventory in response to market fluctuations presents a persistent challenge for sellers. This article examines the operational process for modifying promotional parameters, using the OZON platform as a case study to demonstrate effective campaign management strategies.

Accessing Seller Account

Initiate the process by securely logging into the OZON seller portal using valid credentials. This foundational step grants access to all campaign management features. Account recovery protocols are available for password resets when necessary.

Navigating to Promotional Management

Upon successful authentication, locate the "Promotional Campaigns" interface within the seller dashboard. This module, typically positioned in the primary navigation menu, displays comprehensive listings of active, scheduled, and concluded marketing initiatives.

Selecting Target Campaign

The campaign listing interface supports multiple filtering options including temporal parameters, campaign status, and naming conventions. Identify the relevant promotion and access its detailed management panel.

Modifying Product Parameters

The campaign detail view presents all participating products with editable fields for critical variables:

  1. Product Card Access: Select individual items to open their dedicated editing interface.
  2. Pricing Adjustments: Modify either the absolute promotional price or percentage discount value. The system automatically computes dependent values, requiring seller verification.
  3. Inventory Management: Update available stock quantities to prevent overselling scenarios during promotional periods.
  4. Change Implementation: Finalize modifications through explicit confirmation protocols, with some platforms requiring secondary validation.

Verification Protocol

Conduct thorough reviews of all adjusted parameters including pricing structures, discount rates, and inventory allocations. Immediate corrections should address any identified discrepancies.

Operational Considerations

  • Frequent price modifications during active campaigns may negatively impact consumer trust and purchasing behavior.
  • Inventory adjustments must reflect real-time stock availability to maintain operational integrity.
  • Platform-specific restrictions may govern permissible adjustment ranges and modification frequencies.
  • Non-peak operational periods present optimal windows for system updates to minimize sales disruption.

This structured approach enables sellers to maintain precise control over promotional campaigns, optimizing sales performance while mitigating operational risks. Mastery of these techniques provides competitive advantages in the dynamic e-commerce marketplace.

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