Ozon Expands Free Pickup Points to Boost Ecommerce Growth

Ozon Expands Free Pickup Points to Boost Ecommerce Growth

Ozon launches a program offering free transfer of "prime location" pickup points, aiming to retain valuable locations and simplify the exit process for original owners. The initial locations are in cities like Moscow and Yekaterinburg, with new owners not required to pay a deposit. While franchise enthusiasm has cooled slightly, the total number of pickup points continues to grow, indicating a promising future for community e-commerce. This presents a low-cost opportunity for aspiring e-commerce entrepreneurs to enter the market.

02/03/2026 Logistics
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Ozon Taps VK Data to Boost Russian Ecommerce Growth

Ozon Taps VK Data to Boost Russian Ecommerce Growth

Cross-border e-commerce columnist Lao Xu shares his unique insights on Ozon operations, emphasizing the importance of VK product selection. He also shares his thoughts on operations and investment. He believes that by analyzing VK user behavior, sellers can more accurately grasp the needs of the Russian market, helping them successfully tap into its potential. This approach allows for more targeted product selection and marketing strategies, leading to increased sales and profitability on the Ozon platform.

02/03/2026 Logistics Industry Insights
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Ozons Blue Ocean Opportunities in 2026

Ozons Blue Ocean Opportunities in 2026

Potential high-growth categories on Ozon in 2026: Dacha supplies, local health products, small appliances, winter outdoor gear, and stress-relief DIY items. When selecting products, prioritize compliance and avoid common pitfalls. Start with small batch testing to validate market demand. Focus on identifying niche markets with less competition within the broader Russian e-commerce landscape to maximize success on the Ozon platform.

01/23/2026 Logistics Industry Insights
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Ozon Scraps Deposits Amid Push to Rebuild Russian Ecommerce Trust

Ozon Scraps Deposits Amid Push to Rebuild Russian Ecommerce Trust

Russian e-commerce platform Ozon has eliminated the deposit for new sellers, aiming to lower barriers to entry, attract more merchants, and rebuild trust damaged by payment issues. This provides opportunities for sellers, but also necessitates attention to platform order and product quality. Product selection is crucial for success on Ozon, and platforms like 'Overseas Exploration' can quickly identify trending and new products.

01/26/2026 Logistics Industry Insights
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Ozon Faces Seller Exodus Amid Compliance Challenges Eyes 2026 Recovery

Ozon Faces Seller Exodus Amid Compliance Challenges Eyes 2026 Recovery

This article analyzes five major reasons for the sharp decline in the number of Ozon platform sellers: compliance storms, increased competition, logistics bottlenecks, policy risks, and exchange rate fluctuations. Despite the challenges, the Ozon market still holds potential. It is recommended that sellers operate in compliance, focus on brand building and refined operations, and manage risks effectively to gain a foothold in the competition.

01/23/2026 Logistics Industry Insights
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OZON Expands to Central Asia Boosting Ecommerce for Chinese Sellers

OZON Expands to Central Asia Boosting Ecommerce for Chinese Sellers

Russian e-commerce platform OZON has opened new country sites in Armenia, Kyrgyzstan, and Azerbaijan to Chinese merchants, creating new opportunities for cross-border e-commerce. This article analyzes the market characteristics of these three countries and OZON's support policies. It also reminds sellers to pay attention to market research, product selection, logistics, customer service, and compliant operation to help Chinese sellers tap into the Central Asian market. Focus on understanding local demands and adapting strategies for success in these emerging e-commerce landscapes.

12/30/2025 Logistics
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Ozon Expands in China Targets 100000 Sellers with Shenzhen Office

Ozon Expands in China Targets 100000 Sellers with Shenzhen Office

Russian e-commerce giant OZON has announced the opening of an office in Shenzhen, aiming to attract 100,000 Chinese merchants to its platform. The company plans to increase the transaction volume of Chinese goods tenfold by 2024. OZON will provide more support to Chinese sellers by improving its logistics system and optimizing services, helping them tap into the lucrative Russian e-commerce market. This move signifies OZON's commitment to facilitating cross-border trade and expanding its presence in the Chinese market.

01/04/2026 Logistics Industry Insights
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Tongtu ERP Enhances Efficiency for Russian Ecommerce Sellers on Ozon

Tongtu ERP Enhances Efficiency for Russian Ecommerce Sellers on Ozon

This article details how OZON sellers can efficiently list products using the data collection feature of TongTool ERP. By registering and logging in, authorizing the store, installing plugins, collecting product data, editing information, generating drafts, and finally listing, sellers can significantly improve their listing efficiency and tap into the Russian e-commerce market. The process simplifies product uploads and streamlines the management of listings on the OZON platform via the integration with the ERP system.

12/29/2025 Logistics Encyclopedia
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Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

This article provides a comprehensive guide for OZON sellers preparing for the Black Friday mega-sale. It offers in-depth analysis of top-selling product categories and details key strategies for inventory preparation, data analysis, listing optimization, and promotional participation. It also highlights common marketing pitfalls to avoid. This guide aims to help sellers focus their efforts during the peak season and achieve significant sales increases. It provides practical tips and actionable advice for maximizing visibility and driving conversions during the Black Friday event.

01/16/2026 Logistics Industry Insights
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Ozon Marketplace Sellers Gain Tips to Cut Costs Raise Profits

Ozon Marketplace Sellers Gain Tips to Cut Costs Raise Profits

This article provides an in-depth analysis of commission and logistics costs under the Ozon Marketplace model, comparing it with the RealFBS model. It offers cost calculation examples and analyzes the rates of Chinese logistics partners. Furthermore, it provides strategic recommendations for sellers to optimize profit margins and achieve success on the Ozon platform. The analysis focuses on understanding the interplay between Ozon's commission structure, various logistics options, and their impact on overall profitability for sellers operating on the platform, particularly those utilizing Chinese logistics providers.

01/26/2026 Logistics
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